Junk or Gems?

Marketers and sales professionals need to learn how to make their point quickly and effectively, without alienating their recipients. Following are some quick tips to ensure that your mass e-mail communications will be received well.

Deck: 

Which will your e-mail marketing efforts be?

About The Author: 

Brad Linden is the EVP of marketing for Xpedite, which helps companies manage information distribution to and from their customers through multimedia messaging solutions including fax, e-mail, voice and wireless services. Xpedite offers customers an integrated approach to efficiently and effectively reach their target audiences. For more information, visit www.xpedite.com.

Activation Date: 
March 27, 2003
Files: 
Legacy
Legacy ID: 
13909

Ethical Practices & the Media

It is so important to educate the public, government agencies and, most of all, the consumer media. We need to let them know that we are accessible to them as experts for comment in order for them to present fair and accurate stories.

About The Author: 

Wendi Hope King is editor of WQP.

Publication Date: 
March 27, 2003
Activation Date: 
March 27, 2003
Files: 
Legacy
Legacy ID: 
13905

Feeling Lucky? The Truth About 1099 Contractors

I am surprised at seminars when people tell me they hire their salespeople as 1099 independent contractors. We do not recommend this for business and tax reasons. This article discusses why we believe you are at a disadvantage using this method of remuneration.

About The Author: 

Carl Davidson is the founder and president of Sales & Management Solutions. This New York-based company has been offering video and live training for the water equipment industry for almost 20 years. To find out more, call Davidson at 800-941-0068.

Publication Date: 
March 11, 2003
Activation Date: 
March 11, 2003
Files: 
Legacy
Legacy ID: 
13838

More Great Ideas from Great Salespeople

In this article, I thought I would present some great ideas that have been shared with me recently. If you have a great idea you would like to share, email me at davidson@salesco.net. I'd love to hear from you.

Deck: 

Sales

About The Author: 

Carl Davidson is the founder and president of Sales & Management Solutions. This New York-based company has been offering video and live training for the water equipment industry for almost 20 years. To find out more, call Davidson at 800-941-0068.

Activation Date: 
January 31, 2003
Files: 
Issue Reference: 
Legacy
Legacy ID: 
13659

The O-Zone: Today's Lesson: Tried and True Selling Methods

Selling ozone equipment or systems is no different than selling anything else. The following is an in-depth study guide for sales of various products.

About The Author: 

Roger Nathanson is president of Ozone Pure Water, Inc., Sarasota, Fla. His background includes mechanical engineering, plumbing/pipe fitting, swimming pool remodeling/repair, sales and marketing. Ozone Pure Water has been a full service ozone/water treatment supplier since 1980. Nathanson can be contacted at 800-633-8469 or 941-923-8528; opw01@acun.com; www.ozonepurewater.com.

Activation Date: 
December 30, 2002
Files: 
Issue Reference: 
Legacy
Legacy ID: 
13477

Have You Hugged Your RO Today?

You have to be completely sold and very enthusiastic about your product in order to be able to sell. I thought you might be interested in how I was made more aware of just how wonderful it is to own an RO system.

About The Author: 

Carl Davidson is the founder and president of Sales & Management Solutions. This New York-based company has been offering video and live training for the water equipment industry for almost 20 years. To find out more, call Davidson at 800-941-0068.

Activation Date: 
December 30, 2002
Files: 
Issue Reference: 
Legacy
Legacy ID: 
13470

In Management, One Size Does Not Fit All

Great salespeople learn to customize their sales presentations to the thousands of customer types. However, many owners and managers stop customizing when it comes to their employees. This article will look at some of the sales profiles you may have on your team and ways to get the most out of them.

About The Author: 

Carl Davidson is the founder and president of Sales & Management Solutions. This New York-based company has been offering video and live training for the water equipment industry for almost 20 years. More than 4,000 companies in seven countries use these training and consulting services. To find out more, call Davidson at 800-941-0068.

Activation Date: 
November 27, 2002
Files: 
Legacy
Legacy ID: 
13452

If You Don't Ask, You Don't Get

If we ask everyone we meet if they are doing anything to improve their water, we will be overrun with prospects and sales.

About The Author: 

Carl Davidson is the founder and president of Sales & Management Solutions. This New York-based company has been offering video and live training for the water equipment industry for almost 20 years. More than 4,000 companies in seven countries use these training and consulting services. To find out more, call Davidson at 800-941-0068

Activation Date: 
October 29, 2002
Files: 
Issue Reference: 
Legacy
Legacy ID: 
13406

Straight Talk About Ethics

Our industry seems racked with questions about ethics when, in my opinion, its real problems are problems of selling skills. But many market areas have seen fast-talking companies come in and turn the public against the water equipment industry. Let's take a look at the issues and the answers.

Deck: 

Sales

Activation Date: 
September 26, 2002
Files: 
Issue Reference: 
Legacy
Legacy ID: 
13354

What Could Be Better Than Selling Water Equipment?

The good news for us all is that everyone needs pure water, and they need it every day. We have the biggest population of people who need our product--everyone on earth. Couple this with the fact that only about 10 percent of U.S. homes have water improvement equipment and you have an unparalleled opportunity to sell.

Deck: 

Sales

About The Author: 

Carl Davidson is president and founder of Sales & Management Solutions, a training and consulting company, Lockport, N.Y. He is a well-known entertainer and speaker, as well as the author of several books and hundreds of magazine articles. He can be reached at 800-941-0068 or davidson@salesco.net.

Activation Date: 
August 27, 2002
Files: 
Issue Reference: 
Legacy
Legacy ID: 
13316