Marketers and sales professionals need to learn how to make their point quickly and effectively, without alienating their recipients. Following are some quick tips to ensure that your mass e-mail communications will be received well.
Which will your e-mail marketing efforts be?
It is so important to educate the public, government agencies and, most of all, the consumer media. We need to let them know that we are accessible to them as experts for comment in order for them to present fair and accurate stories.
I am surprised at seminars when people tell me they hire their salespeople as 1099 independent contractors. We do not recommend this for business and tax reasons. This article discusses why we believe you are at a disadvantage using this method of remuneration.
In this article, I thought I would present some great ideas that have been shared with me recently. If you have a great idea you would like to share, email me at [email protected]. I'd love to hear from you.
Great salespeople learn to customize their sales presentations to the thousands of customer types. However, many owners and managers stop customizing when it comes to their employees. This article will look at some of the sales profiles you may have on your team and ways to get the most out of them.
Our industry seems racked with questions about ethics when, in my opinion, its real problems are problems of selling skills. But many market areas have seen fast-talking companies come in and turn the public against the water equipment industry. Let's take a look at the issues and the answers.
The good news for us all is that everyone needs pure water, and they need it every day. We have the biggest population of people who need our product--everyone on earth. Couple this with the fact that only about 10 percent of U.S. homes have water improvement equipment and you have an unparalleled opportunity to sell.