Marketing to New Industries

Any company that uses water as part of their process can usually benefit from using purified water.

Activation Date: 
December 28, 2000
Issue Reference: 
Legacy
Legacy ID: 
11138

Should You Provide the Leads for Your Sales Team?

Almost everyone in the industry asks themselves, at some time, whether they should provide leads or have their sales people find the prospects. This article looks at some of the pros and cons as well as the cost of finding those elusive customers.

Benefits to the Company

About The Author: 

Carl Davidson is president of Sales & Management Solutions which provides sales and management training designed exclusively for the water equipment industry. For more than 13 years, they have helped more than 1,400 companies in seven countries from small one-person operations to U.S. Filter. For a free demonstration tape and catalogue, contact them at 800-941-0068. See their website at www.bisonusa.net/salesco/.

Publication Date: 
December 28, 2000
Activation Date: 
December 28, 2000
Issue Reference: 
Legacy
Legacy ID: 
11110

Are You Putting Your Customers at Risk?

Being knowledgable about various technologies as well as honest and thorough when assessing and/or installing systems will benefit you in the long runAs participants in any industry or organization, regardless of our level or position, the responsibilities we meet or fail to meet are the true barometers of our success. I often wonder if the water treatment industry recognizes the capacity it has to impact people in such an important task as the provision of safe, clean and appealing water. And talk about an impact, what if we do our jobs incorrectly?

About The Author: 

Steven L. Richards is a CWS-V, and owner and president of Safe Water Systems, Inc., Webster, New York. Steven can be reached on the internet at WaterOne@Intersrve.com

Publication Date: 
December 28, 2000
Activation Date: 
December 28, 2000
Legacy
Legacy ID: 
10293