Almost all water equipment dealers offer a free water test. This strategy has been around for about 50 years and it may be showing its age. Is it still working for you? If you offer it on your website, how many people contact you to get one every month? If you offer it on your business cards or in your ads, is it working well or is it something that sounds good but does not bring home the bacon?
Increase the appeal of your free water test
Examining assumptions to realize more sales
Objections that can be overcome to make a sale
Developing an effective incentives program for your business