Critical Sales Factors

What has the greatest impact on sales—is it low price, convenience, saving time or low environmental impact? What is going to get consumers’ attention and inspire them to spend their money? Any or all of the above factors impact sales; however, none are effective without proper presentation. Sales are often made because of a presentation.

Deck: 

Tips for an effective sales presentation

About The Author: 

Ric Harry is training manager, North America, WaterGroup Companies Inc. Harry can be reached at ric.harry@watergroup.com or 905.734.7756.

Publication Date: 
March 25, 2011
Activation Date: 
March 25, 2011
Company Reference: 
Issue Reference: 
Legacy
Legacy ID: 
22616

Old School or New School?

The two best ways to bar yourself from new ideas in sales and sales management training are to label a trainer as “old school” and decide that people in your market do not like the techniques discussed. Both of these allow a person to stay the way they are without being upset by new ideas.

Do You Want to Stay the Same?

Deck: 

Do ‘old school’ sales techniques still work?

About The Author: 

Carl Davidson is president of Sales And Management Solutions Inc., a New York-based company that specializes in live and video training, coaching, recruiting and lead generation for the water equipment industry. To see a list of products and free sales training videos, visit www.carldavidson.com or call 716.580.3384.

Publication Date: 
February 6, 2011
Activation Date: 
February 6, 2011
Issue Reference: 

What Makes an Exceptional Website?

A large number of trends in IT and Web development have come and gone as the Internet has grown exponentially over the years. Gone are the days of blinking text, annoying audio that you cannot disable and the assumption that everyone is surfing on a 56k dial-up modem at the lowest monitor resolution. Decreasing technology costs, combined with the expansion of broadband and fiber-optic connections, have led to an even greater revolution on the Web.

Deck: 

Website advice for both beginners and veterans

About The Author: 

Christian Faure is president of DuPage Technology Group Inc. Faure can be reached at cfaure@dupagetech.com or at 630.968.7424.

Publication Date: 
February 5, 2011
Activation Date: 
February 5, 2011
Company Reference: 
Issue Reference: 

Old School or New School?

The two best ways to bar yourself from new ideas in sales and sales management training are to label a trainer as “old school” and decide that people in your market do not like the techniques discussed. Both of these allow a person to stay the way they are without being upset by new ideas.

Do You Want to Stay the Same?

Deck: 

Do 'old school' sales techniques still work?

About The Author: 

Carl Davidson is president of Sales and Management Solutions, Inc., a New York-based company that specializes in live and video training, coaching, recruiting and lead generation for the water equipment industry. To see a list of products and free sales training videos, visit www.carldavidson.com or call 716.580.3384.

Publication Date: 
February 4, 2011
Activation Date: 
February 4, 2011
Legacy
Legacy ID: 
22489

Doing Well By Doing Good

The world has changed in the last decade. The old adage, “Your customer won’t care what you know until they know how much you care,” has never been more true. A new generation has been raised with a focus on helping others. People of this generation not only do more themselves, they give higher ratings to companies that help others and are good corporate citizens.

Deck: 

Everyone benefits from participating in charity events

About The Author: 

Carl Davidson is president of Sales and Management Solutions Inc., a New York-based company that specializes in live and video training, coaching, ecruiting and lead generation for the water equipment industry. To see a list of products and free sales training videos, visit www.carldavidson.com or call 716.580.3384.

Publication Date: 
January 24, 2011
Activation Date: 
January 24, 2011
Issue Reference: 
Legacy
Legacy ID: 
22470

What Comes First, Leads or Salespeople?

Don’t wait until you have leads to hire new salespeople

About The Author: 

Carl Davidson is president of Sales And Management Solutions Inc., a New York-based company that specializes in live and video training, coaching, recruiting and lead generation for the water equipment industry. To see a list of products and free sales training videos, visit www.carldavidson.com or call 716.580.3384.

Activation Date: 
January 17, 2011
Issue Reference: 
Legacy
Legacy ID: 
22447

The Price of Freedom

Almost all water equipment dealers offer a free water test. This strategy has been around for about 50 years and it may be showing its age. Is it still working for you? If you offer it on your website, how many people contact you to get one every month? If you offer it on your business cards or in your ads, is it working well or is it something that sounds good but does not bring home the bacon?

Deck: 

Increase the appeal of your free water test

About The Author: 

Carl Davidson is president of Sales And Management Solutions Inc., a New York-based company that specializes in live and video training, coaching, recruiting and lead generation for the water equipment industry. To see a list of products and free sales training videos, visit www.carldavidson.com or call 716.580.3384.

Publication Date: 
November 24, 2010
Activation Date: 
November 24, 2010
Issue Reference: 
Legacy
Legacy ID: 
22324

Are Your Misconceptions Costing You Sales?

Examining assumptions to realize more sales

About The Author: 

Carl Davidson is president of Sales And Management Solutions Inc., a New York-based company that specializes in live and video training, coaching, recruiting and lead generation for the water equipment industry. To see a list of products and free sales training videos, visit www.carldavidson.com or call 716.580.3384.

Activation Date: 
September 27, 2010
Legacy
Legacy ID: 
22187

At Last! A Good Reason to Watch TV

Lessons learned from successful television commercials

About The Author: 

Carl Davidson is president of Sales And Management Solutions, Inc., a New York-based company that specializes in live and video training, coaching, recruiting and lead generation for the water equipment industry. To see a list of products and free sales training videos, visit www.carldavidson.com or call 716.580.3384.

Activation Date: 
September 13, 2010
Issue Reference: 
Legacy
Legacy ID: 
22153

The Lucrative Replacement Market?

Replacing equipment is a good idea for your customers, and for sales

About The Author: 

Carl Davidson is president of Sales And Management Solutions, Inc., a New York-based company that specializes in live and video training, coaching, recruiting and lead generation for the water equipment industry. To see a list of products and free sales training videos, visit www.carldavidson.com or call 716.580.3384.

Activation Date: 
June 28, 2010
Issue Reference: 
Legacy
Legacy ID: 
21919