The two best ways to bar yourself from new ideas in sales and sales management training are to label a trainer as “old school” and decide that people in your market do not like the techniques discussed. Both of these allow a person to stay the way they are without being upset by new ideas.
Do You Want to Stay the Same?
Do 'old school' sales techniques still work?
The world has changed in the last decade. The old adage, “Your customer won’t care what you know until they know how much you care,” has never been more true. A new generation has been raised with a focus on helping others. People of this generation not only do more themselves, they give higher ratings to companies that help others and are good corporate citizens.
Everyone benefits from participating in charity events
Almost all water equipment dealers offer a free water test. This strategy has been around for about 50 years and it may be showing its age. Is it still working for you? If you offer it on your website, how many people contact you to get one every month? If you offer it on your business cards or in your ads, is it working well or is it something that sounds good but does not bring home the bacon?
Increase the appeal of your free water test
Examining assumptions to realize more sales
Objections that can be overcome to make a sale
Developing an effective incentives program for your business