Sales

Mar 27 2008
Markets change and so do people. Over the last few years, our customers have evolved, but have you evolved with them? Customers today care more about...
Feb 27 2008
An increasing number of dealers are calling me to say that times are tough—sales are drying up and the public is unemployed, penniless and...
Feb 27 2008
If you’ve followed the news at all in the past few months, you’ve probably noticed these things: The housing bubble has burst; the subprime mortgage...
Feb 5 2008
My wife developed some foot problems, so we were sent to a foot doctor. The doctor was in an office building on the second floor with no elevator. We...
Jan 8 2008
Is one of the goals of your advertising plan to generate sales leads for your salespeople, representatives, distributors or resellers? If so,...
Jan 8 2008
If you are like many in the industry, you sit through seminars that your manufacturer, the Water Quality Association (WQA) and I have put on, hearing...
Nov 27 2007
Almost all water dealers have websites by now, but how many are making sales from them? The problem is that many sites are geared to look good but...
Nov 27 2007
Water Quality Products understands the importance of keeping up to date with current industry trends and information. We are pleased to bring you our...
Nov 9 2007
Now that water dealers have had suitable time to grieve the passing of telemarketing as a viable marketing technique, it is time for us to get on...
Oct 12 2007
Sometimes we focus on big things and fail to grasp the importance of smaller ones that can make an impact on our sales. This article discusses a few...
Aug 29 2007
The trick to having a successful career in the water industry, whether you are an owner or a salesperson, is to not retire until you actually retire...
Aug 29 2007
There are two great periods for tradeshow public relations (PR) activities: when it begins and when it is over. With some exceptions, almost...
Jul 26 2007
Many times we are asked to pick up a few things on our way home from work, so why not pick up a quart of money every day on our way to the office by...
Jul 2 2007
In traveling to seminars and meeting various dealers and sales staff, we are often surprised at where many people set their goals. We think goals...
Jul 2 2007
Here I go again…more than once, I’ve talked about the importance of dealers having company websites. Having a website allows small...
May 30 2007
Recently, we held a small sales and management seminar and we found out that only one dealer in the room actually had a sales department. The rest...
May 30 2007
You have invested in sales leads. On top of that, office space, employees, vehicles, utilities and other costs loom overhead even without sales. So...
May 30 2007
We’ve all heard the saying “You shouldn’t judge a book by its cover.” Unfortunately, this doesn’t apply to people in the business world. Over the...
Apr 26 2007
We often hear from dealers that they are having trouble competing with big box stores; however, we feel there is nothing to fear if they do a good...
Apr 25 2007
Increasingly, salespeople in our industry seem to be convinced that most couples won’t buy on the first visit—that we need to give them time to think...