The Price of Freedom

Almost all water equipment dealers offer a free water test. This strategy has been around for about 50 years and it may be showing its age. Is it still working for you? If you offer it on your website, how many people contact you to get one every month? If you offer it on your business cards or in your ads, is it working well or is it something that sounds good but does not bring home the bacon?

Deck: 

Increase the appeal of your free water test

About The Author: 

Carl Davidson is president of Sales And Management Solutions Inc., a New York-based company that specializes in live and video training, coaching, recruiting and lead generation for the water equipment industry. To see a list of products and free sales training videos, visit www.carldavidson.com or call 716.580.3384.

Publication Date: 
November 24, 2010
Activation Date: 
November 24, 2010
Issue Reference: 
Legacy
Legacy ID: 
22324

Are Your Misconceptions Costing You Sales?

Examining assumptions to realize more sales

About The Author: 

Carl Davidson is president of Sales And Management Solutions Inc., a New York-based company that specializes in live and video training, coaching, recruiting and lead generation for the water equipment industry. To see a list of products and free sales training videos, visit www.carldavidson.com or call 716.580.3384.

Activation Date: 
September 27, 2010
Legacy
Legacy ID: 
22187

At Last! A Good Reason to Watch TV

Lessons learned from successful television commercials

About The Author: 

Carl Davidson is president of Sales And Management Solutions, Inc., a New York-based company that specializes in live and video training, coaching, recruiting and lead generation for the water equipment industry. To see a list of products and free sales training videos, visit www.carldavidson.com or call 716.580.3384.

Activation Date: 
September 13, 2010
Issue Reference: 
Legacy
Legacy ID: 
22153

The Lucrative Replacement Market?

Replacing equipment is a good idea for your customers, and for sales

About The Author: 

Carl Davidson is president of Sales And Management Solutions, Inc., a New York-based company that specializes in live and video training, coaching, recruiting and lead generation for the water equipment industry. To see a list of products and free sales training videos, visit www.carldavidson.com or call 716.580.3384.

Activation Date: 
June 28, 2010
Issue Reference: 
Legacy
Legacy ID: 
21919

Turning Objections Around

Objections that can be overcome to make a sale

About The Author: 

Carl Davidson is president of Sales And Management Solutions, Inc., a New York-based company that specializes in live and video training, coaching, recruiting and lead generation for the water equipment industry. To see a list of products and free sales training videos, visit www.carldavidson.com or call 716.580.3384.

Activation Date: 
May 28, 2010
Legacy
Legacy ID: 
21840

Employee Accountability & Incentives

Developing an effective incentives program for your business

About The Author: 

Kelly R. Thompson, CWS VI, is president of Moti-Vitality, LLC. Thompson can be reached at 810.560.2788 or by e-mail at kellyt@moti-vitality.com.

Activation Date: 
May 28, 2010
Legacy
Legacy ID: 
21836

Real-Time Marketing Techniques

Start using Twitter to generate quality leads

About The Author: 

Carl Davidson is president of Sales and Management Solutions, Inc., a New York-based company that specializes in live and video training, coaching, recruiting and lead generation for the water equipment industry. To see a list of products and free sales training videos, visit www.carldavidson.com or call 716.580.3384.

Activation Date: 
April 26, 2010
Issue Reference: 
Legacy
Legacy ID: 
21712

Weeding Out the Worst

Helpful tips for finding good salespeople

About The Author: 

Carl Davidson is president of Sales And Management Solutions, Inc., a New York-based company that specialized in live and video training, coaching, recruiting and lead generation for the water equipment industry. To see a list of products and free sales training videos, visit www.carldavidson.com or call 716-580-3384.

Activation Date: 
April 2, 2010
Issue Reference: 
Legacy
Legacy ID: 
21635

Powerful Formula to Increase Sales

Rewire your sales strategy and write more orders

About The Author: 

Carl Davidson is president of Sales And Management Solutions, Inc., a New York-based company that specializes in live and video training, coaching, recruiting and lead generation for the water equipment industry. To see a list of products and free sales training videos, visit www.carldavidson.com or call 716.580.3384.

Activation Date: 
March 25, 2010
Issue Reference: 
Legacy
Legacy ID: 
21570

6 Reasons Salespeople Fail

Finding and keeping the best salespeople

About The Author: 

Carl Davidson is director of Sales and Management Solutions, Inc., a consulting firm specializing in sales and management video training, recruiting and live seminars exclusively for the water equipment industry. A free demonstration video and list of products and topics available at 800.941.0068. Send comments on this article to him at reactions@carldavidson.com; www.carldavidson.com.

Activation Date: 
February 8, 2010
Issue Reference: 
Legacy
Legacy ID: 
21459