Sales

Apr 25 2007
In an increasingly competitive business environment, water treatment dealers are continuously looking for opportunities to increase revenues and...
Mar 28 2007
The best method of generating more leads without increasing your costs is referrals. At seminars, salesmen and owners cringe at the subject of...
Mar 7 2007
Shows are something most dealers love or hate. Few of us are ambivalent in our feelings about shows. But one thing we have noticed is that many...
Jan 31 2007
WQP: Could you please briefly tell our readers about yourself and your business? Jeff Roseman: I started driving a truck back when I was in...
Jan 31 2007
As of 2005, there were more reported bankruptcies per capita than during the Great Depression. Even though bankruptcy filings have slowed in the...
Jan 31 2007
Many of us spend a fortune on yellow pages and other advertising trying to get the phone to ring, yet few dealers have clearly defined goals,...
Jan 4 2007
As we have met dealers around the country, we have come across several off-the-wall lead generation techniques. These new ideas demonstrate what...
Dec 4 2006
WQP: Why should dealers who already take credit cards consider adding a financing program? Andrea Swiney: The more payment options dealers can...
Dec 4 2006
Well, it’s official: The red-hot economy of the last few years is slowing; it had to happen eventually. Unemployment rates are rising, interest is...
Nov 30 2006
A water treatment business without a good consumer financing program is just treading water, according to Bill Norris, one of the owners of Home-N-...
Nov 2 2006
As part of our company’s research into sales and marketing techniques that work in today’s markets, we conducted a survey of water equipment...
Oct 5 2006
Judo and Jujitsu revolutionized self-defense by using the opponents’ strength and momentum as a tool to control them. We believe there is a strong...
Aug 24 2006
Many dealers tell us that a strange thing sometimes occurs when they hire a great salesperson. They say that over time, if a salesperson becomes the...
Aug 1 2006
Doing good and feeling good are not always one in the same, and knowing the difference can improve your business. Doing good actually accomplishes...
Aug 1 2006
Anyone in the water business can confirm becoming successful is not a matter of coincidence or pure luck. It takes a lot of knowledge, effort and a...
Jun 29 2006
Usually our articles are on tips and techniques to sell more. This month, however, we want to talk about happiness—because we believe that simply...
May 31 2006
A high employee turnover rate will hurt any business. This article will discuss the things you can do to increase your chances of keeping successful...
May 31 2006
Water Quality Products recently asked Andrea Swiney, marketing manager for Aqua Finance, Inc., to discuss how financial programs provide dealers...
May 3 2006
Many dealers tell us they can’t find good salespeople. The truth is many companies are not competitive or current in the marketplace, thus they...
Apr 7 2006
Over the last 20 years, consumers have changed dramatically. Yet, many water equipment dealers are still selling the way their fathers did. The...