The Pit of Mediocrity

Using advertising to take your company from average to exceptional

About The Author: 

Tim Miles is the founder and president of The Imagination Advisory Group. Miles can be reached at tim@thedailyblur.com or 573.234.6282.

Activation Date: 
March 28, 2012
Issue Reference: 
Legacy
Legacy ID: 
23274

The Evolution of UV Controls

As the market for ultraviolet (UV) disinfection systems continues to grow, so does the need for more modern, user-friendly controls. UV systems have come a long way from early versions, which had control features that included a lamp-out circuit and an audible alarm. Modern UV systems include system architecture and displays that are reminiscent of the iPod. Most advances for residential UV systems have come in the form of system controllers instead of reactor designs or lamp technology.

Deck: 

Modern controls make systems easier to use and simpler to service

About The Author: 

Myron Lupal is president and general manager of Luminor Environmental Inc. Lupal can be reached at mlupal@luminoruv.com or 519.837.3800.

Publication Date: 
March 28, 2012
Activation Date: 
March 28, 2012
Issue Reference: 
Legacy
Legacy ID: 
23273

Surviving on Service

Between 2001 and 2005 new home sales increased an average of 7%. For control valves, 2005 was a peak year, with approximately 1.1 million units shipped. Since then, new home sales have decreased an average of 33% each year and control valve shipments have decreased an average of 6% each year. The industry has lost roughly one-third of control valve shipments since 2005.

Deck: 

Service plans increase revenue and customer satisfaction

About The Author: 

Justin Ramsey is marketing manager for Pro Products LLC. Ramsey can be reached at jramsey@proproducts.com or 800.285.9176. Andrew Saal is national sales director for Pro Products LLC. Saal can be reached at asaal@proproducts.com or 800.285.9176.

Publication Date: 
February 2, 2012
Activation Date: 
February 2, 2012
Company Reference: 
Issue Reference: 
Legacy
Legacy ID: 
23220

Improving Service With Sanitization

Sanitization is an underutilized word in the water treatment industry. As dealers, we like to believe that our water conditioning equipment is immune to microbial contamination and will require minimal service throughout its life. This mindset could be costing dealers thousands of dollars.

Why Sanitize?

Deck: 

Sanitization services enhance safety and increase profits

About The Author: 

Justin Ramsey is marketing manager for Pro Products LLC. Ramsey can be reached at jramsey@proproducts.com or 800.285.9176. Preston Short is national sales manager, water treatment division for Pro Products LLC. Short can be reached at pshort@proproducts.com or 800.285.9176.

Publication Date: 
September 22, 2011
Activation Date: 
September 22, 2011
Company Reference: 
Issue Reference: 
Legacy
Legacy ID: 
23032

Tough Times, Tougher Financing

It’s been a tough couple of years for the financing industry. Homeowners, once considered the safest borrowers, were defaulting on loans as foreclosures increased. This factor alone has caused finance companies to rethink credit models and underwriting guidelines.

Deck: 

Tips from a finance company’s perspective

About The Author: 

Joseph Helstom is chief financial officer of Carmel Financial. Helstrom can be reached at joeh@carmelfinancial.com.

Publication Date: 
May 31, 2011
Activation Date: 
May 31, 2011
Company Reference: 
Issue Reference: 
Legacy
Legacy ID: 
22812

The Lucrative Replacement Market?

Replacing equipment is a good idea for your customers, and for sales

About The Author: 

Carl Davidson is president of Sales And Management Solutions, Inc., a New York-based company that specializes in live and video training, coaching, recruiting and lead generation for the water equipment industry. To see a list of products and free sales training videos, visit www.carldavidson.com or call 716.580.3384.

Activation Date: 
June 28, 2010
Issue Reference: 
Legacy
Legacy ID: 
21919

Driving Your Sales

Business tips to expand your market reach

About The Author: 

Nathan Olszak is territory manager for Aqua Service Co. Olszak can be reached at 630.238.1910 or by e-mail at nolszak@aquaservice.net.

Activation Date: 
January 28, 2009
Issue Reference: 
Legacy
Legacy ID: 
20078

Water: An Essential Service

Why service should be a profit center at every dealership

About The Author: 

Ric Harry is director of Sales and Management Support. Harry can be reached at 905.734.7756 or by e-mail at info@richarry.com.

Activation Date: 
January 28, 2009
Issue Reference: 
Legacy
Legacy ID: 
20077

Websites—Looking Good or Doing

Improving your website to improve your business

About The Author: 

Carl Davidson is director of Sales and Management Solutions, Inc., a consulting firm specializing in sales and management video training, recruiting and live seminars exclusively for the water equipment industry. A free demonstration video and list of products and topics is available at 800.941.0068. Send comments on this article to him at reactions@carldavidson.com; www.carldavidson.com.

Activation Date: 
November 27, 2007
Legacy
Legacy ID: 
18738

Don’t be Fooled, Appearance Matters

We’ve all heard the saying “You shouldn’t judge a book by its cover.” Unfortunately, this doesn’t apply to people in the business world. Over the years, Water Quality Products has featured various articles that offer business advice to water dealers, but we can’t say enough about the importance of customer perception. Recently, a carpet steam-cleaning ad assured customers that all of the company’s employees are professional, reliable and go through a background check. It reminded me that whether we think it’s fair or not, appearance matters.

Activation Date: 
May 30, 2007
Issue Reference: 
Legacy
Legacy ID: 
18210