Sanitization is an underutilized word in the water treatment industry. As dealers, we like to believe that our water conditioning equipment is immune to microbial contamination and will require minimal service throughout its life. This mindset could be costing dealers thousands of dollars.
Sanitization services enhance safety and increase profits
It’s been a tough couple of years for the financing industry. Homeowners, once considered the safest borrowers, were defaulting on loans as foreclosures increased. This factor alone has caused finance companies to rethink credit models and underwriting guidelines.
Tips from a finance company’s perspective
Business tips to expand your market reach
Improving your website to improve your business
We’ve all heard the saying “You shouldn’t judge a book by its cover.” Unfortunately, this doesn’t apply to people in the business world. Over the years, Water Quality Products has featured various articles that offer business advice to water dealers, but we can’t say enough about the importance of customer perception. Recently, a carpet steam-cleaning ad assured customers that all of the company’s employees are professional, reliable and go through a background check. It reminded me that whether we think it’s fair or not, appearance matters.
The water industry takes advantage of the Capital Pool Company program
So here I go again … this is not the first time I’ve devoted a portion of my editorial letter to the importance of having a website. Let’s face it, many water dealerships are still relying on telephone calls, snail mail and faxes in their day-to-day business activities. In fact, dealers often praise themselves for spending face time with clients; we are a service-based industry after all. But is it enough?
Do you recall your childhood days when summer seemed to last forever? For most of us, those days are long gone, and now there is barely enough time for all the must-dos on the schedule. It is easy to get wrapped up in daily tasks. And while it is impossible to make time for everything, every once in while, I think it’s important to take a step back and think about the lifeblood of our industry—the people we serve.