Using advertising to take your company from average to exceptional
As the market for ultraviolet (UV) disinfection systems continues to grow, so does the need for more modern, user-friendly controls. UV systems have come a long way from early versions, which had control features that included a lamp-out circuit and an audible alarm. Modern UV systems include system architecture and displays that are reminiscent of the iPod. Most advances for residential UV systems have come in the form of system controllers instead of reactor designs or lamp technology.
Modern controls make systems easier to use and simpler to service
Between 2001 and 2005 new home sales increased an average of 7%. For control valves, 2005 was a peak year, with approximately 1.1 million units shipped. Since then, new home sales have decreased an average of 33% each year and control valve shipments have decreased an average of 6% each year. The industry has lost roughly one-third of control valve shipments since 2005.
Service plans increase revenue and customer satisfaction
Sanitization is an underutilized word in the water treatment industry. As dealers, we like to believe that our water conditioning equipment is immune to microbial contamination and will require minimal service throughout its life. This mindset could be costing dealers thousands of dollars.
Sanitization services enhance safety and increase profits
It’s been a tough couple of years for the financing industry. Homeowners, once considered the safest borrowers, were defaulting on loans as foreclosures increased. This factor alone has caused finance companies to rethink credit models and underwriting guidelines.
Tips from a finance company’s perspective
Business tips to expand your market reach
Improving your website to improve your business
We’ve all heard the saying “You shouldn’t judge a book by its cover.” Unfortunately, this doesn’t apply to people in the business world. Over the years, Water Quality Products has featured various articles that offer business advice to water dealers, but we can’t say enough about the importance of customer perception. Recently, a carpet steam-cleaning ad assured customers that all of the company’s employees are professional, reliable and go through a background check. It reminded me that whether we think it’s fair or not, appearance matters.