Improving Service With Sanitization

Sanitization is an underutilized word in the water treatment industry. As dealers, we like to believe that our water conditioning equipment is immune to microbial contamination and will require minimal service throughout its life. This mindset could be costing dealers thousands of dollars.

Why Sanitize?

Deck: 

Sanitization services enhance safety and increase profits

About The Author: 

Justin Ramsey is marketing manager for Pro Products LLC. Ramsey can be reached at jramsey@proproducts.com or 800.285.9176. Preston Short is national sales manager, water treatment division for Pro Products LLC. Short can be reached at pshort@proproducts.com or 800.285.9176.

Publication Date: 
September 22, 2011
Activation Date: 
September 22, 2011
Company Reference: 
Issue Reference: 
Legacy
Legacy ID: 
23032

Tough Times, Tougher Financing

It’s been a tough couple of years for the financing industry. Homeowners, once considered the safest borrowers, were defaulting on loans as foreclosures increased. This factor alone has caused finance companies to rethink credit models and underwriting guidelines.

Deck: 

Tips from a finance company’s perspective

About The Author: 

Joseph Helstom is chief financial officer of Carmel Financial. Helstrom can be reached at joeh@carmelfinancial.com.

Publication Date: 
May 31, 2011
Activation Date: 
May 31, 2011
Company Reference: 
Issue Reference: 
Legacy
Legacy ID: 
22812

The Lucrative Replacement Market?

Replacing equipment is a good idea for your customers, and for sales

About The Author: 

Carl Davidson is president of Sales And Management Solutions, Inc., a New York-based company that specializes in live and video training, coaching, recruiting and lead generation for the water equipment industry. To see a list of products and free sales training videos, visit www.carldavidson.com or call 716.580.3384.

Activation Date: 
June 28, 2010
Issue Reference: 
Legacy
Legacy ID: 
21919

Driving Your Sales

Business tips to expand your market reach

About The Author: 

Nathan Olszak is territory manager for Aqua Service Co. Olszak can be reached at 630.238.1910 or by e-mail at nolszak@aquaservice.net.

Activation Date: 
January 28, 2009
Issue Reference: 
Legacy
Legacy ID: 
20078

Water: An Essential Service

Why service should be a profit center at every dealership

About The Author: 

Ric Harry is director of Sales and Management Support. Harry can be reached at 905.734.7756 or by e-mail at info@richarry.com.

Activation Date: 
January 28, 2009
Issue Reference: 
Legacy
Legacy ID: 
20077

Websites—Looking Good or Doing

Improving your website to improve your business

About The Author: 

Carl Davidson is director of Sales and Management Solutions, Inc., a consulting firm specializing in sales and management video training, recruiting and live seminars exclusively for the water equipment industry. A free demonstration video and list of products and topics is available at 800.941.0068. Send comments on this article to him at reactions@carldavidson.com; www.carldavidson.com.

Activation Date: 
November 27, 2007
Legacy
Legacy ID: 
18738

Don’t be Fooled, Appearance Matters

We’ve all heard the saying “You shouldn’t judge a book by its cover.” Unfortunately, this doesn’t apply to people in the business world. Over the years, Water Quality Products has featured various articles that offer business advice to water dealers, but we can’t say enough about the importance of customer perception. Recently, a carpet steam-cleaning ad assured customers that all of the company’s employees are professional, reliable and go through a background check. It reminded me that whether we think it’s fair or not, appearance matters.

Activation Date: 
May 30, 2007
Issue Reference: 
Legacy
Legacy ID: 
18210

Going Public

The water industry takes advantage of the Capital Pool Company program

About The Author: 

James Sbrolla is president of Environmental Business Consultants. He can be reached at 416.234.5120, or by e-mail at jamessbrolla@ebccanada.com.

Activation Date: 
January 1, 2006
Issue Reference: 
Legacy
Legacy ID: 
17187

www.WEBSITES-MATTER.com

So here I go again … this is not the first time I’ve devoted a portion of my editorial letter to the importance of having a website. Let’s face it, many water dealerships are still relying on telephone calls, snail mail and faxes in their day-to-day business activities. In fact, dealers often praise themselves for spending face time with clients; we are a service-based industry after all. But is it enough?

Activation Date: 
January 1, 2006
Issue Reference: 
Legacy
Legacy ID: 
17185

Making a Difference

Do you recall your childhood days when summer seemed to last forever? For most of us, those days are long gone, and now there is barely enough time for all the must-dos on the schedule. It is easy to get wrapped up in daily tasks. And while it is impossible to make time for everything, every once in while, I think it’s important to take a step back and think about the lifeblood of our industry—the people we serve.

About The Author: 

Neda Simeonova, editor nsimeonova@sgcmail.com

Activation Date: 
January 1, 2006
Issue Reference: 
Legacy
Legacy ID: 
17102