Don’t be Fooled, Appearance Matters

We’ve all heard the saying “You shouldn’t judge a book by its cover.” Unfortunately, this doesn’t apply to people in the business world. Over the years, Water Quality Products has featured various articles that offer business advice to water dealers, but we can’t say enough about the importance of customer perception. Recently, a carpet steam-cleaning ad assured customers that all of the company’s employees are professional, reliable and go through a background check. It reminded me that whether we think it’s fair or not, appearance matters.

Activation Date: 
May 30, 2007
Issue Reference: 
Legacy
Legacy ID: 
18210

www.WEBSITES-MATTER.com

So here I go again … this is not the first time I’ve devoted a portion of my editorial letter to the importance of having a website. Let’s face it, many water dealerships are still relying on telephone calls, snail mail and faxes in their day-to-day business activities. In fact, dealers often praise themselves for spending face time with clients; we are a service-based industry after all. But is it enough?

Activation Date: 
January 1, 2006
Issue Reference: 
Legacy
Legacy ID: 
17185

Making a Difference

Do you recall your childhood days when summer seemed to last forever? For most of us, those days are long gone, and now there is barely enough time for all the must-dos on the schedule. It is easy to get wrapped up in daily tasks. And while it is impossible to make time for everything, every once in while, I think it’s important to take a step back and think about the lifeblood of our industry—the people we serve.

Activation Date: 
January 1, 2006
Issue Reference: 
Legacy
Legacy ID: 
17102

The Total Package

POE arsenic removal program provides testing, support and residuals removal in addition to treatment system

About The Author: 

Amy Osgood is assistant editor for Water Quality Products. She can be reached at 847.391.1025, or by e-mail at aosgood@ sgcmail.com.

Activation Date: 
January 1, 2006
Legacy
Legacy ID: 
16932

It’s All About the Service

Honest, trustworthy, courteous—the three rules that every water service technician should follow.” This statement has lingered in the back of my head since I met with Ronald Gagnon CWS-IV, CI, an experienced dealer and owner of Aqua-Pure Water Conditioning, Inc. in Zion, Ill.

Deck: 

WQP observes the ins and outs of a residential softener installation

Legacy
Legacy ID: 
16365

Earning & Keeping Customer Respect

Here is an old-fashioned one. We suggest you call customers by their formal titles until they give you permission to use more familiar terms. No matter what their age, they may not want you to call them “guys” or use their first names.

Deck: 

Following professional etiquette can help you make the sale

About The Author: 

By Carl Davidson & Ric Harry

Activation Date: 
August 2, 2005
Issue Reference: 
Legacy
Legacy ID: 
16252

Not What It Seems

This article is about sales and management techniques that sound good but usually don’t work. You may think they will be successful in increasing sales and profits but in the end they fail. Take a look, maybe we can help you avoid trying them before you waste a lot of time and money.

Deck: 

Learn what sales tactics do not lead to the road of success

Activation Date: 
June 5, 2005
Files: 
Issue Reference: 
Legacy
Legacy ID: 
16163

Adopt Darwinian Marketing in a Soft Economy

The economy is soft. Capital budgets are shrinking. Projections for growth remain conservative. Instead of adapting to change and seizing opportunities to strengthen market position, many businesses are committing one critical error—slashing marketing budgets.

Deck: 

Tips for growing business at the expense of your competitors

Activation Date: 
June 5, 2005
Files: 
Issue Reference: 
Legacy
Legacy ID: 
16162

Heating up Your Demonstrations

Unless you have a demo that is so good the customer wants the system and wants it now, it is just not good enough.

Deck: 

A Good Demo Will Make a Difference in Your Sales

Activation Date: 
August 30, 2004
Files: 
Issue Reference: 
Legacy
Legacy ID: 
15414
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