As a product manager of point-of-entry systems, I have often been asked, “How does one sell ultrafiltration (UF)?” This question is born out of two issues: First, dealers may view UF systems as niche technologies that do not offer the robust sales opportunities that more general products can offer; and second, in the eyes of the consumer, there are other systems that can do the same thing for far less money. Right or wrong, these views make the recommendation and selection of a UF system less likely.
Five steps for successful UF system sales
The year started off with big news in the water treatment industry. The chemical spill in West Virginia, which affected more then 300,000 people, topped national headlines for weeks in January. The “do not use” advisory lasted more then a week for portions of that population, forcing them to rely on bottled water for drinking, cooking and bathing for up to 10 days.
LeadMethod uses a responsive, Web-based interface that can be accessed on smartphones, tablets or computers. Sales reps can use it to prioritize, set automated reminders and assign monetary value to leads. Once a lead becomes a sale, the system automatically exports it to any CRM. With real-time metrics built around sales rep contact rate and speed, managers can stay informed on their leads process.
The AirMax 3000 is a full-sized upright atmospheric water harvester that extracts water from the air and turns it into drinking water. These units are equipped with an electronic control system that turns the machine on and off when full and circulates the water to maintain clean drinking water 24 hours a day. Humidity levels and filter changing requirements are indicated with digital displays. The system can produce up to 8 gal of drinking water per day.
The ShowerSaver is a simple and easy-to-use device that tracks shower time and the number of gallons used. The device uses a sensor to automatically turn on when it detects someone is in the shower; has an easy-to-read, color-coded display; and can be attached to the shower wall in one minute.
HaloPure removes 99.9% of viruses and bacteria while also preventing bacterial recontamination. Its uses are versatile and it can be applied to a variety of gravity and pressure POU devices. The media has been proven to enhance systems to help them exceed drinking water standards. It can be used with pitcher applications, inline, or with standard 10-in. cartridges for countertop and undersink systems.
These RO drinking water systems have cartridges and membranes that are easily replaced without the need to shut off the system. They are available in wall-mounted or floor models, and all systems come with storage tank, John Guest feedwater and tank shutoff valves, faucet, tubing and instructions. The systems are backed by a two-year warranty.
The MWF refrigerator filter is NSF-certified and removes cysts plus a range of contaminants, including lead and mercury. In addition, it has been tested by a third party to remove more than 94% of five trace pharmaceuticals: ibuprofen, atenolol, fluoxetine, progesterone and trimethoprim. The filter is available for use in GE side-by-side and French door refrigerators.
The company will host its “60th Anniversary Sweepstakes,” awarding one winner a Ford F150 pickup
Nelsen Corp. has been providing customer service and water treatment equipment for more than 60 years. With locations in Ohio, Arizona, Texas and Florida, the company has a broad inventory and the ability to customize products for both commercial and residential customers.
The primary definition of the word “season” on Dictionary.com is: “One of the four periods of the year (spring, summer, autumn and winter), beginning astronomically at an equinox or solstice, but geographically at different dates in different climates” — and that is generally the way we tend to think of the word when we hear it.
Using seasonal events to determine when and how to market