“A plan without action is a daydream; action without a plan is a nightmare.” – Japanese proverb
“Put simply, your advertising plan tells you how you plan to attract customers.” – Roy H. Williams, the Wizard of Ads.
Get the most for your money with an advertising plan
Alternatives to ion exchange water softeners are not new to the water quality market. In recent years, we have seen a number of new technologies as well as new twists on old technologies, and we continue to hear promises that these new products will change our paradigm.
Keeping your business updated with new softening system options
The AquaCafe is an all-in-one single-serve beverage system that serves up coffee, tea or drinking water, all in one space-saving design. The system comes as a bottom-load bottled cooler or point-of-use cooler with room inside for filters or RO. The brewer also may be placed on a counter as a standalone or fed water from the cooler.
The Akwamag Plus sustainable water softener applies advanced magnetic science to inhibit the creation of costly and unsightly scale that forms inside water pipe, stains household hardware and bathrooms, and makes it harder to wash dishes and clothes. The softener requires no salt; it uses powerful magnets that work at the molecular level to prevent calcium and scale deposits from forming. It runs maintenance free and is cost-efficient.
The seminar will go through live work on completing the Water Quality badge
The Water Quality Assn.'s (WQA) Modular Education Program (MEP) Level 1 Workshop will take place on Thursday, May 8, from 8 a.m. to 4 p.m., at the WQA headquarters in Lisle, Ill. Using the new MEP, which employs the Learning Experience Manager (LEM), the seminar will go through live work on completing the Water Quality badge. Attendees must bring their own computers and hardness test kits. They will be completing 99% of the first tasks required to earn the first Water Quality badge.
More confidence in your employees. Stronger work relationships. Faster preparedness of new staff. Fewer errors in the field.
If these are goals you would like to achieve in your company, the Water Quality Assn. (WQA) is introducing an effective way to meet them — and it is a way that has already been proven.
How WQA’s mentoring program helps businesses meet goals
Imagine settling into your favorite restaurant, pub or even lunch counter. You are hungry or thirsty, and ready and willing to spend your hard-earned money. You see one seat left at the bar or counter, and it is a stool with three legs. As you pull out the stool, ready to sit and enjoy a meal or some fine spirits, you notice one of the legs is badly cracked, bent or broken. You know that if you sit on that stool, you are probably going to fall over.
The three parts of a successful marketing campaign
Matt and Catherine Gilby purchased Southeast Texas Water in January 2011, and with the new adventure came old ties.
Catherine is carrying on the legacy of her grandparents, H.D. “Tex” and Emma Strait, who moved to Beaumont, Texas, 45 years ago to purchase a Culligan business. Tex’s middle son, Henry Strait, and his wife, Fran, then purchased Southeast Texas Water from his parents in 1994, and now it is Henry’s daughter’s turn to run the business with her husband.
Southeast Texas Water’s new family owners look to technology to streamline their business
The primary focus of water treatment, regardless of source, is to optimize treatment equipment options and methods to provide consistent, potable water quality to the end user. The main immediate concern is the elimination of dangerous biological contamination through disinfection. As the industry develops new methods and learns more about historic processes, there is a series of options to utilize with various advantages and disadvantages.
Ozone disinfection options for systems large and small