In today’s technology, there seems to be a designated abbreviation for everything. When it comes to marketing your company online, I recommend remembering two of them: SEO and SEM. SEO is search engine optimization and SEM is search engine marketing. SEM includes SEO, pay-per-click (PPC), link building, directory registrations, banner purchasing, video marketing and more — basically, any action you take online to get a better index value with search engines.
SEO & SEM are key to a successful online marketing strategy
Consider the following changes that are impacting businesses today:
- Changing economic conditions;
- Changing government requirements;
- Social media and technology;
- Multigenerational workforce;
- Customers’ expectations; and
- Different forms of competition.
You may agree or disagree with the specifics of how these changes impact your business, but the important thing is how you deal with them and how your employees react to and adjust to them. Some changes may directly impact you; others may not apply to you at all.
Managing the process of change to improve your business
Owning your own business is as much a part of the American collective psyche as buying a house and eating apple pie. Every year, hundreds of thousands of people start their own businesses, brimming with entrepreneurial excitement, and the water treatment industry is no different.
Getting your business off the ground with the help of dealer networks
Each month, Water Quality Products (WQP) highlights a successful dealer as Dealer of the Month. Each of these dealers is a leader in the industry, using creative and innovative methods to increase business and service customers.
WQP’s Dealers of the Year offer advice for business success
As winter becomes nothing more than a memory and the days get warmer, our thoughts are quickly turning to the lazy, hazy days of summer. And nothing is more refreshing on a hot summer day than a dip in the pool.
UV systems offer treatment option with fewer chemicals
About 55% of adults in the U.S. drink coffee daily, according to the National Coffee Assn. Coffee shops have helped consumers develop an appreciation for specialty coffee. Higher-grade coffee beans, improved roasting methods and better brewing equipment have improved product quality and increased customer expectations. Because coffee is about 99% water, water quality is critical to the brewing process.
Treatment systems provide high-quality water for coffee chain
Comments will be accepted through June 21, 2013
Under the Reduction of Lead in Drinking Water Act, after Jan. 4, 2014, it will be illegal to sell or install pipes, fittings and fixtures in applications that convey water for human consumption that have a weighted average lead content of more than 0.25%.
The U.S. Environmental Protection Agency (EPA) provides a list of frequently asked questions (FAQs) on its website, intended to help businesses and agencies comply with the law. The current FAQs can be found here.
The new Easy Feeder Starter Kit includes an automatic dispenser and a 64-oz bottle of Pro Res Care resin cleaning solution. The feeder is a non-electric, continuous feed dispenser designed for use with this cleaning solution. When empty, simply replace the old bottle with a new one and insert the wicking cap. The feeder makes it simple to clean and restore resin beds to peak efficiency and maintain water softener performance.
Filmtec RO 75- and 100-gpd home drinking water membranes help remove contaminants and reduce impurities. With a stabilized salt rejection rate of 99% at 75 gpd and 98% at 100 gpd, in standard sizes, the BW-60-1812-75 and TW30-1812-100HR home drinking water elements produce high-quality water quickly. The elements offer a balance of flow and high rejection, producing more water with 20% higher flow rates.
These residential UV systems can treat water at a variety of flow rates, from 7 to 20 gpm. Features include a stainless steel chamber, electronic ballast and an alarm to indicate lamp usage or power failure. The MWC-ES Series includes a solenoid valve to shut off the water supply in case of outages, and the MWC-EM Series has an additional UV meter to monitor wavelength.