Selling Style Makeover

Ask the average salesperson today what his or her secret to a successful sale is.  

You will likely be the audience to yawn-worthy clichés and sales industry jargon that would confuse the best of us.

Most will have a selling style ... and kid themselves with the “good” success rate.

Deck: 

Adapting your selling style to customer’s buying styles

About The Author: 

Sarah Ripley is marketing consultant and partner for Wizard of Ads. Ripley can be reached at sarahripley@wizardofads.com.

Publication Date: 
July 8, 2013
Activation Date: 
July 8, 2013
Issue Reference: 

Generations of Water Treatment

When brothers Andy and Tim Peacock took over Peacock Water in Ohio, the company was already three generations old. In 1906, Andy and Tim’s great grandfather cofounded Peacock Brothers Plumbing with his brother. In 1953, the brothers decided to delve into the water conditioning business, and renamed the company Servicesoft. Tim and Andy’s grandfather took over the business in 1962, renaming it Neldon Peacock and Sons Inc., and in 1971, after serving in Vietnam, Tim and Andy’s father, Tim Peacock, Sr., returned to help his parents run the company.

Deck: 

Tim & Andy Peacock carry on the legacy of water service in Ohio

About The Author: 

Williette Nyanue is assistant editor for Water Quality Products. Nyanue can be reached at wnyanue@sgcmail.com.

Publication Date: 
July 8, 2013
Activation Date: 
July 8, 2013
Issue Reference: 

UV Disinfection

Company Reference: 

The newest addition to UV Superstore’s growing line of UV products is the Basic Series of residential UV units. The series offers simple and reliable units at an economical price. Two models are available, the BA-10 and the BA-15, with maximum flow rates of 10 and 15 gpm, respectively. These units are designed to mount either horizontally or vertically for maximum flexibility.
 

Felder Industries Inc.

We are a global business specializing in the latest innovative and creative water filtration technologies. We manufacture, assemble and resell all types of products for Point of Use (POU) and Point of Entry (POE) residential and commercial applications. For example, Whole House Reverse Osmosis, Ozone, Radon, DI-Polarization, Ion Exchange, Particle Filtration and many others. Our goal is to provide the highest quality water filtering products available, with the best pricing possible without compromising quality.

Address

16 Kingston Rd. Unit 1
Exeter, NH 03833
United States
Phone: 603-778-2984
Fax: 603-778-2987

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Barbed Fittings

Company Reference: 

Thermobarb barbed fittings for use with plastic and rubber tubing and reinforced hose are available in polypropylene, polyethylene, nylon, PVDF and brass, for applications such as laboratories, food and beverage processing, vending equipment, potable water and more. These fittings offer simple connections, with sizes from 1/8- to 1-in. tubing ID in styles including tees, wyes, reducers, connectors, adapters and nipples. Pinch clamps, check valves, clamps and other fittings also are available.

Nelsen Corp. Expands Company

Source: 
Nelsen Corp.
Deck: 

Company opens new distribution and sales facility and hires new talent

Nelsen Corp. has opened a new distribution warehouse in San Antonio. The 24,000-sq-ft facility complements the other three Nelsen operations for sales and support for water equipment dealers in the south-central U.S. and Mexico.

Located on the northeast side of San Antonio, 1012 Assembly Circle, Suite 100, Schertz, Texas, just off of I-35, it is convenient to Texas water dealers. Nelsen Texas is also ideally situated to service a four- to five-state area.

Company Reference: 
Publication Date: 
June 6, 2013

Exciting Initiatives

This spring, Richard Mest, president of Master Water Conditioning Corp., was elected president of the Water Quality Assn. (WQA). Water Quality Products Managing Editor Kate Cline recently spoke with Mest about what is in store in the next year for WQA and the water quality industry.

Kate Cline: What opportunities do you see in the coming year for this industry?

Deck: 

New WQA President Richard Mest on the state of the industry

About The Author: 

Richard Mest is president of Master Water Conditioning Corp., and president of the Water Quality Assn. Mest can be reached at richard@masterwater.com.

Kate Cline is managing editor of Water Quality Products. Cline can be reached at kcline@sgcmail.com.

Publication Date: 
June 4, 2013
Activation Date: 
June 4, 2013
Image: 
Issue Reference: 

Minding Your Marketing Abbreviations

In today’s technology, there seems to be a designated abbreviation for everything. When it comes to marketing your company online, I recommend remembering two of them: SEO and SEM. SEO is search engine optimization and SEM is search engine marketing. SEM includes SEO, pay-per-click (PPC), link building, directory registrations, banner purchasing, video marketing and more — basically, any action you take online to get a better index value with search engines.

Deck: 

SEO & SEM are key to a successful online marketing strategy

About The Author: 

Shannon Good is partner for Good Group LLC. Good can be reached at sgood@goodgroupllc.com or 484.902.8914.

Publication Date: 
June 3, 2013
Activation Date: 
June 3, 2013
Issue Reference: 

Change for the Better

Consider the following changes that are impacting businesses today:

  • Changing economic conditions;
  • Changing government requirements;
  • Social media and technology;
  • Multigenerational workforce;
  • Customers’ expectations; and
  • Different forms of competition.

You may agree or disagree with the specifics of how these changes impact your business, but the important thing is how you deal with them and how your employees react to and adjust to them. Some changes may directly impact you; others may not apply to you at all.

Deck: 

Managing the process of change to improve your business

About The Author: 

David Scurlock is senior training development advisor for Applied Management Group Inc. Scurlock can be reached at davidpscurlock@comcast.net or 262.697.4470.

Publication Date: 
June 3, 2013
Activation Date: 
June 3, 2013
Issue Reference: 

So You Want to Start a Water Business ...

Owning your own business is as much a part of the American collective psyche as buying a house and eating apple pie. Every year, hundreds of thousands of people start their own businesses, brimming with entrepreneurial excitement, and the water treatment industry is no different.

Deck: 

Getting your business off the ground with the help of dealer networks

About The Author: 

Greg Reyneke is managing partner for Red Fox Advisors and an adviser to the ProFlow Dealer Network, a Pentair Platinum Partner. Reyneke can be reached at gregreyneke@redfoxadvisors.com.

Publication Date: 
June 3, 2013
Activation Date: 
June 3, 2013
Issue Reference: