Since our son was diagnosed with autism, I have had the chance to speak to more than 1,000 nonprofit organizations. My message is, essentially: Greed is no longer good. (Sorry, Gordon Gekko.)
In this interconnected world where the emerging generation longs to marshal its forces toward some greater collective good and where aging baby boomers look for something to occupy their time that makes them feel like they are making a difference, your company needs to demonstrate that it is supporting more than your bottom line.
Standing out by working with charities
The story of Pristine Water Treatment in Stafford, Va., begins with a postcard.
In the early 1970s, Electrolux salesman Dan Hager received a postcard in the mail soliciting water treatment dealers in Virginia. After contacting the company, Dan went to work the next day, going door-to-door selling RainSoft equipment.
“He went out and made all kinds of sales. He came home and threw a wad of cash on the table and told my mom that he was going to like this business,” said Michelle Hager, Dan’s daughter and co-owner of Pristine.
Family-owned dealership puts customers first
Ozone Water Systems will be responsible for the sale, service and promotion of Primozone’s ozone generators
Primozone Production AB and Ozone Water Systems Inc. have entered into a strategic partnership agreement for the U.S. Under the terms of the agreement, Ozone Water Systems (OWS) will be responsible for sales, service and promotion of Primozone’s ‘new generation’ ozone generators and accessories.
Many owners of companies large and small assume that most consumers do not need financing, or believe that if they cannot pay for something outright, they should not have it. Utilizing the power of financing to sell water treatment equipment, however, should be standard for any water treatment business.
Offering financing options can make the buying decision easier
The “F-word” — “financing” — provokes different reactions from different dealers. Some shout it from the street corners, embracing it and making it a key part of their sales success. Others whisper it in hushed tones, bringing it up only after all other options are exhausted, making it seem like a dirty secret rather than a valuable sales tool. Financing in and of itself is neither good nor bad — it is all about how you use it.
Benefits for Businesses
Offering financing to increase sales options
In today’s residential water treatment market, competition for customers is becoming fiercer. It is a challenge to stay ahead of the competition. In the past, the strategy was to get in front of as many people as possible and hope to close on percentages. In today’s world, however, that strategy is not only ineffective, but unrealistic. So, how can you increase sales and market share in today’s competitive world of residential water treatment?
Increasing sales in today’s competitive residential market
Fogt Water Conditioning in Anna, Ohio, has been locally owned and operated since Richard Fogt opened the business in 1959. In 1980, Jim and Betty Miars purchased the company from Fogt, but kept the original name. Jim died 10 years ago and Betty has since turned over office management duties to her daughter.
Today, Fogt Water Conditioning has three employees, all of whom are members of the Miars family. The company offers sales and rentals of water softeners, reverse osmosis (RO) systems, and salt sales and delivery. They provide service within a 50-mile radius.
Ohio dealer encourages education and communication for business successs
Acquisition allows DS Waters to expand its regional scope and beverage offerings
DS Waters of America Inc. acquired AquaSpring Water Co. of Houston. One of the country's largest providers of bottled water, brewed coffee and water filtration services, DS Waters is expanding its regional scope as well as its beverage offerings to better serve customers across the U.S.
The new Aries FilterWorks facility will help accommodate future growth
ResinTech Inc. opened a new 12,000-sq-ft Aries FilterWorks production and distribution facility in West Berlin, N.J.
The new facility is located on ResinTech’s National Headquarters Campus at 160 Cooper Rd. The facility provides Aries FilterWorks an expansion to better accommodate current operations and future growth.
Video shows UV Technologies' Crossfire system in action
UV Pure Technologies Inc.’s new Crossfire Technology 3-D video is now playing online.
Featuring the patented Crossfire Technology, at the core of all UV Pure water purification systems, the video tells the story of the advantaged Crossfire Technology in a world of conventional light in a pipe systems.
The video features intimate, rarely seen close-ups of Crossfire Technology’s self-cleaning stainless steel wipers and displays Crossfire’s dual sensors team with the 360-degree elliptical reflectors to effectively de-active the pathogenic invaders.