Exciting Initiatives

This spring, Richard Mest, president of Master Water Conditioning Corp., was elected president of the Water Quality Assn. (WQA). Water Quality Products Managing Editor Kate Cline recently spoke with Mest about what is in store in the next year for WQA and the water quality industry.

Kate Cline: What opportunities do you see in the coming year for this industry?

Deck: 

New WQA President Richard Mest on the state of the industry

About The Author: 

Richard Mest is president of Master Water Conditioning Corp., and president of the Water Quality Assn. Mest can be reached at richard@masterwater.com.

Kate Cline is managing editor of Water Quality Products. Cline can be reached at kcline@sgcmail.com.

Publication Date: 
June 4, 2013
Activation Date: 
June 4, 2013
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Minding Your Marketing Abbreviations

In today’s technology, there seems to be a designated abbreviation for everything. When it comes to marketing your company online, I recommend remembering two of them: SEO and SEM. SEO is search engine optimization and SEM is search engine marketing. SEM includes SEO, pay-per-click (PPC), link building, directory registrations, banner purchasing, video marketing and more — basically, any action you take online to get a better index value with search engines.

Deck: 

SEO & SEM are key to a successful online marketing strategy

About The Author: 

Shannon Good is partner for Good Group LLC. Good can be reached at sgood@goodgroupllc.com or 484.902.8914.

Publication Date: 
June 3, 2013
Activation Date: 
June 3, 2013
Issue Reference: 

Change for the Better

Consider the following changes that are impacting businesses today:

  • Changing economic conditions;
  • Changing government requirements;
  • Social media and technology;
  • Multigenerational workforce;
  • Customers’ expectations; and
  • Different forms of competition.

You may agree or disagree with the specifics of how these changes impact your business, but the important thing is how you deal with them and how your employees react to and adjust to them. Some changes may directly impact you; others may not apply to you at all.

Deck: 

Managing the process of change to improve your business

About The Author: 

David Scurlock is senior training development advisor for Applied Management Group Inc. Scurlock can be reached at davidpscurlock@comcast.net or 262.697.4470.

Publication Date: 
June 3, 2013
Activation Date: 
June 3, 2013
Issue Reference: 

So You Want to Start a Water Business ...

Owning your own business is as much a part of the American collective psyche as buying a house and eating apple pie. Every year, hundreds of thousands of people start their own businesses, brimming with entrepreneurial excitement, and the water treatment industry is no different.

Deck: 

Getting your business off the ground with the help of dealer networks

About The Author: 

Greg Reyneke is managing partner for Red Fox Advisors and an adviser to the ProFlow Dealer Network, a Pentair Platinum Partner. Reyneke can be reached at gregreyneke@redfoxadvisors.com.

Publication Date: 
June 3, 2013
Activation Date: 
June 3, 2013
Issue Reference: 

Recognizing the Best

Each month, Water Quality Products (WQP) highlights a successful dealer as Dealer of the Month. Each of these dealers is a leader in the industry, using creative and innovative methods to increase business and service customers.

Deck: 

WQP’s Dealers of the Year offer advice for business success

About The Author: 

Kate Cline is managing editor of Water Quality Products. Cline can be reached at kcline@sgcmail.com or 847.391.1007.

Publication Date: 
June 3, 2013
Activation Date: 
June 3, 2013
Issue Reference: 

Pool Purification

As winter becomes nothing more than a memory and the days get warmer, our thoughts are quickly turning to the lazy, hazy days of summer. And nothing is more refreshing on a hot summer day than a dip in the pool.

Deck: 

UV systems offer treatment option with fewer chemicals

About The Author: 

Jen St. Louis is marketing communications specialist for VIQUA, a Trojans Technologies Co. St. Louis can be reached at jstlouis@viqua.com or 519.563.1032.

Publication Date: 
June 3, 2013
Activation Date: 
June 3, 2013
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Conditioning for Coffee

About 55% of adults in the U.S. drink coffee daily, according to the National Coffee Assn. Coffee shops have helped consumers develop an appreciation for specialty coffee. Higher-grade coffee beans, improved roasting methods and better brewing equipment have improved product quality and increased customer expectations. Because coffee is about 99% water, water quality is critical to the brewing process.  

Deck: 

Treatment systems provide high-quality water for coffee chain

About The Author: 

Kirsten Martenson is former director of marketing for HydroNovation Inc. For more information, contact Mark Bertler at mark@hydronovation.com.

Publication Date: 
June 3, 2013
Activation Date: 
June 3, 2013
Issue Reference: 

EPA Seeks Input on Lead-Free FAQs

Source: 
EPA
Deck: 

Comments will be accepted through June 21, 2013

Under the Reduction of Lead in Drinking Water Act, after Jan. 4, 2014, it will be illegal to sell or install pipes, fittings and fixtures in applications that convey water for human consumption that have a weighted average lead content of more than 0.25%.

The U.S. Environmental Protection Agency (EPA) provides a list of frequently asked questions (FAQs) on its website, intended to help businesses and agencies comply with the law. The current FAQs can be found here.

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Publication Date: 
June 3, 2013

Resin Cleaning Kit

Company Reference: 

The new Easy Feeder Starter Kit includes an automatic dispenser and a 64-oz bottle of Pro Res Care resin cleaning solution. The feeder is a non-electric, continuous feed dispenser designed for use with this cleaning solution. When empty, simply replace the old bottle with a new one and insert the wicking cap. The feeder makes it simple to clean and restore resin beds to peak efficiency and maintain water softener performance.

RO Elements

Company Reference: 

Filmtec RO 75- and 100-gpd home drinking water membranes help remove contaminants and reduce impurities. With a stabilized salt rejection rate of 99% at 75 gpd and 98% at 100 gpd, in standard sizes, the BW-60-1812-75 and TW30-1812-100HR home drinking water elements produce high-quality water quickly. The elements offer a balance of flow and high rejection, producing more water with 20% higher flow rates.

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