App is customized for each dealer, designed to support entire sales cycle
3M Purification Inc. introduced a new iPad sales app for its 3M Authorized Water Dealers, called the 3M Water Dealer Sales App.
“[The app] helps combine the brand power of 3M with the dealer’s own water quality expertise for a sophisticated, engaging and interactive sales experience,” 3M said in a statement. The tool was designed to help 3M dealer sales representatives educate homeowners about water quality issues, demonstrate products and communicate over the entire course of the purchase cycle.
Honorees will be featured in March 2015 20th anniversary edition of WQP
As part of it's 20th anniversary celebration, WQP is currently accepting nominations for Industry Icons - individuals who have contributed to and positively influenced the water industry, whether in the realms of manufacturing or dealerships, research or legislation, associations or others.
Recipients are chosen for exemplifying the "highest standards in business conduct"
Water Doctor Water Treatment announced that it earned the Associate of the Year award from the Builders Assn. of the Twin Cities (BATC) for 2014. The award was presented at the Building Industry Gala (BIG) Night on Oct. 23 at the St. Paul Union Depot in St. Paul, Minn.
Neo-Pure stainless steel filter housings provide filtration with flow rates from 7 gpd to 1,600 gpm. Each housing is constructed in the U.S. out of sturdy 304L or 316L stainless steel for maximum durability in commercial and industrial filtration applications. These housings are available in a standard poly-coat finish, electro-polished, or with 3M epoxy coating. ASME "U" code designs and high-pressure housings up to 600 psi are also available.
The eco-friendly Elements Series RevV4 high-efficiency water softener system uses the RevV4 control valve with upflow regeneration and high-efficiency media that reduce water and salt usage during regeneration by up to 30%. This results in cash savings for customers, fewer system regenerations and water conservation. The system is available in 32,000- to 80,000-grain models.
When considering an integrated marketing program, or even looking for a powerful low-cost medium, e-mail marketing can be an effective and cost-efficient marketing vehicle. If you follow the five tips outlined below, you should expect more success in preventing your message from being blocked by spam filters, or worse, deleted or marked as spam by the “e-mail gatekeeper.”
Best practices for e-mail marketing compaigns
Before Casey Taylor become president of Waterlogic West, he worked for Taylor Made Water Systems, a family-run business in Northern California started by Taylor and his father and brother in 1998. In 2012, the Taylors sold the business to Waterlogic, a point-of-use (POU) water purification provider.
Northern California POU business’ commitment to service extends beyond the office
They say the only constant is change. As the world and the industry change around us, it’s important that we stay up to date — and that means some big changes here at WQP.
With the November issue, we are debuting not only a brand new look, but a new size too. We hope you enjoy this convenient format and updated design, but never fear—we will continue to offer the same quality content you have come to expect from WQP in the past almost-20 years.
In a predominately male industry like water quality, the differences between men and women can result in little things that can cost big sales. In Part 1 of this three-part series (“What Women Want,” February 2014), we discussed how to prepare for your sales appointment. In Part 2 (“What Women Want: The Sales Appointment,” June 2014) we discuss what to do — and not do — during the appointment.
Tips on post-sale followup & customer service
In the early 1980s, Bob Hoey earned his certification as both a Water Quality Assn. Certified Water Specialist and Certified Sales Representative. He said he was the only person in the Twin Cities market at the time to have both those certifications, and people started to take notice.
"People started jokingly calling me the water doctor," he said, "so I started working that angle, put up a logo and acquired a phone number with our name."
Water Doctors in Minnesota fosters community relationships for increased growth