What Women Want: After the Sale

In a predominately male industry like water quality, the differences between men and women can result in little things that can cost big sales. In Part 1 of this three-part series (“What Women Want,” February 2014), we discussed how to prepare for your sales appointment. In Part 2 (“What Women Want: The Sales Appointment,” June 2014) we discuss what to do — and not do — during the appointment.

Deck: 

Tips on post-sale followup & customer service

About The Author: 

Jennifer Smith, CWS-I, is general manager for Moti-Vitality LLC. Smith can be reached at jennifers@moti-vitality.com.

Publication Date: 
October 9, 2014
Activation Date: 
October 9, 2014
Issue Reference: 

A Doctor's Prescription

In the early 1980s, Bob Hoey earned his certification as both a Water Quality Assn. Certified Water Specialist and Certified Sales Representative. He said he was the only person in the Twin Cities market at the time to have both those certifications, and people started to take notice.

"People started jokingly calling me the water doctor," he said, "so I started working that angle, put up a logo and acquired a phone number with our name."

Deck: 

Water Doctors in Minnesota fosters community relationships for increased growth

About The Author: 

Abby Kleckler is associate editor for Water Quality Products. Kleckler can be reached at akleckler@sgcmail.com.

Publication Date: 
October 1, 2014

Residential UV Disinfection

Company Reference: 

UV Superstore has announced new models in its BA Series line of UV water disinfection systems. Five models are now available, and they feature new flow rate options. With easy installation and flow rates from 4 to 16 gpm, these systems are designed to provide years of safe, effective and reliable service. BA Series whole-house UV systems inactivate pathogens without adding anything to the water—no aftertaste, no chemicals and no harmful byproducts.

Water Treatment App

The Water Treatment Benefits App serves as a digital playbook where dealers can customize individual pitches to homeowners. This easy-to-use technology can help increase close rates and decrease overall pitch times by eliminating the need for onsite calculations. Pentair plans to launch four additional apps that enhance the buying experience for homeowners and improve onsite training for field technicians. 

POU Housings & Filters

Company Reference: 

POU Series housings and filters, part of the ONE Filtration Simplified product offering, are designed for simple and easy installation while being ecofriendly. The filter housing is reusable once the internal cartridge has reached its useful life. The high-capacity, high-flow filters with low pressure drop feature Direct Connect installation to connect directly to the kitchen or bathroom cold water faucet for full-flow filtration.

RO Elements

Company Reference: 

Filmtec 500-gpd residential RO elements facilitate the production of high-quality potable water. These elements use a new membrane chemistry that maximizes performance through balanced flow and high rejection, all in a compact, space-saving design that allows for consistent, quick refill with no intermediary tank. The new membrane chemistry helps utilize water more efficiently, leading to increased system recovery. 

UV Systems

Company Reference: 

Protector UV systems are made with polished 304 stainless steel. The systems have an audible alarm for lamp-out conditions and LED light signals when the system is operating. A digital display indicates lamp and ballast life in hours. The systems are suitable for 1-, 8- and 12-gpm flow rates and come with a seven-year warranty.

Serving From the Inside Out

Before Casey Taylor become president of Waterlogic West, he worked for Taylor Made Water System, a family run business in Northern California started by Taylor, his father and brother in 1998. In 2012, the Taylors sold the business to Waterlogic, a point-of-use (POU) water purification provider that designs commercial and residential water dispensers for markets around the world.

Deck: 

Northern California POU business has a commitment to service that extends beyond its office walls

About The Author: 

Williette Nyanue is associate editor for Water Quality Products. Nyanue can be reached at wnyanue@sgcmail.com.

Publication Date: 
August 28, 2014
Activation Date: 
August 28, 2014

Filtration

Company Reference: 

The EF-3000 filter — rated at a 3,000-gal capacity — filters down to 0.5 µ and removes many substances commonly found in tap water, including lead and chlorine. The filter fits virtually anywhere in the household, providing homeowners with commercial-grade water filtration wherever it is needed without adding additional faucets. 

Soap

Company Reference: 

LanoSoft’s new line of personal and household soap products was reformulated to minimize impact on the environment and provide high performance. The products are made with natural ingredients and created especially for homes with softened water.