True or false: Making more money is not as important as making the most of the money you have. The answer is true! If you are not profitable, making more money does not mean that you will become profitable; it means you are making more work — or, to look at it another way: You are buying yourself more work.
How do you make the most out of the revenue you are already generating? The simple answer is costs and expenses. Knowing your actual costs and reviewing your expenses weekly is the place to start.
Using proper pricing techniques to ensure profitability
We all have heard the saying “men are from Mars, women are from Venus,” made famous as the title of John Gray’s 1992 book. The differences between men and women can affect not only our personal lives, but our professional lives as well. In a predominately male industry like water quality, these differences can result in little things that can cost big sales. In Part 1 of this three-part series (“What Women Want,” February 2014), we discussed how to prepare for your sales appointment.
Tips on conducting sales appointments with female customers
Quality customer service, an eye toward innovation and opportunities, and the drive to improve knowledge of water quality and treatment technologies — over the years, we have seen that these are all ingredients in the recipe for success as a water treatment dealer.
WQP’s 2013 Dealer of the Year award winner
One of the most pronounced shifts in the water treatment industry is the rapidly burgeoning need to improve water quality. The need for water treatment systems is growing quickly, and, unfortunately, North America is hardly immune to challenges.
A look at three tried-and-true methods for water softening & treatment
Give me liberty or give me death! OK — maybe the opinions on being an independent dealer versus being part of a dealer network or franchise are not divisive enough to instigate a revolution, but they do stir debate within the industry. As with any issue, there are pros and cons associated with both sides, and it is up to dealers to determine what is best for their businesses.
The ESDI Model 110400 four-station water vending machine controller for machines with multiple vend stations has been designed and tested for reliability. Features include three volume selections, one pay station, and 1⁄2-liter to 6-gal vend volumes. It also offers two-valve dispensing with no overflow, timed or metered vending, and UV hot water flush. It includes maximum run time shutdown, DEX/UCS data retrieval and NAMA MDB protocol. The controller conforms to UL-508, and complies with CEI/IEC 1000-4-4 for EMI susceptibility.
Designer and Contemporary RO faucets are now available in Venetian bronze finish. These faucets, designed for RO and water treatment systems, are made of high-quality, lead-free brass, combining quality and style with up-sell appeal. They are now available in 10 designer finishes, including Venetian bronze, polished chrome, satin nickel, white, biscuit, polished brass, antique bronze, black, bright nickel and brushed stainless finish. All are listed to NSF/ANSI Standard 61, Annex G.
“A plan without action is a daydream; action without a plan is a nightmare.” – Japanese proverb
“Put simply, your advertising plan tells you how you plan to attract customers.” – Roy H. Williams, the Wizard of Ads.
Get the most for your money with an advertising plan
Alternatives to ion exchange water softeners are not new to the water quality market. In recent years, we have seen a number of new technologies as well as new twists on old technologies, and we continue to hear promises that these new products will change our paradigm.
Keeping your business updated with new softening system options