Advise & Conquer

One benefit to water treatment dealers who belong to dealer networks is the ability to network with and learn from their peers. 3M recently formed a Dealer Advisory Council (DAC) to maximize these efforts. Water Quality Products Managing Editor Kate Cline recently spoke with Mark Howlett of 3M and Chuck Minott of Chuck the Water Man, both members of the DAC, about the council and how it will help dealers. 

Kate Cline: What is the structure and function of the DAC?

Deck: 

Insight on 3M’s new Dealer Advisory Council

About The Author: 

Mark Howlett is marketing manager for 3M Purification Inc. Howlett can be reached at mhowlett@mmm.com.

Chuck Minott is owner of Chuck the Water Man and president of the 3M Dealer Advisory Council. Minott can be reached at chuck@chuckthewaterman.com.

Publication Date: 
June 17, 2014
Activation Date: 
June 17, 2014
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Taking Your Website Mobile

First, a little history lesson: When the Web got rolling back in the 90s, websites were extremely basic collections of interrelated documents.

Deck: 

Knowing your mobile Web options is key to crafting an online strategy

About The Author: 

Joel Hughes is a founding principal of MediaPress Studios, a subsidiary of Scranton Gillette Communications Inc. Hughes can be reached at jhughes@sgcmail.com or 847.391.1015.

Publication Date: 
June 16, 2014
Activation Date: 
June 16, 2014
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Back to School

Make no mistake about it — in good economic times or bad, many homeowners do not place water treatment at the top of their priorities list. This makes it even tougher to run your own business, and it takes a lot of work to have a successful organization.

Deck: 

Utilizing continuing education & dealer networks for business success

About The Author: 

Bob Wolff is PR director for the Drucker Group. Wolff can be reached at bob@druckergroup.com or 224.532.1808.

Publication Date: 
June 16, 2014
Activation Date: 
June 16, 2014
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Making the Most of Your Money

True or false: Making more money is not as important as making the most of the money you have. The answer is true! If you are not profitable, making more money does not mean that you will become profitable; it means you are making more work — or, to look at it another way: You are buying yourself more work.

How do you make the most out of the revenue you are already generating? The simple answer is costs and expenses. Knowing your actual costs and reviewing your expenses weekly is the place to start.

Deck: 

Using proper pricing techniques to ensure profitability

About The Author: 

Kelcey Thompson is vice president of Applied Management Group Inc. Thompson can be reached at kthompson@appliedmg.com or 262.697.4470.

Publication Date: 
June 16, 2014
Activation Date: 
June 16, 2014
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What Women Want: The Sales Appointment

We all have heard the saying “men are from Mars, women are from Venus,” made famous as the title of John Gray’s 1992 book. The differences between men and women can affect not only our personal lives, but our professional lives as well. In a predominately male industry like water quality, these differences can result in little things that can cost big sales. In Part 1 of this three-part series (“What Women Want,” February 2014), we discussed how to prepare for your sales appointment.

Deck: 

Tips on conducting sales appointments with female customers

About The Author: 

Jennifer Smith, CWS-I, is general manager for Moti-Vitality LLC. Smith can be reached at jennifers@moti-vitality.com.

Publication Date: 
June 16, 2014
Activation Date: 
June 16, 2014
Issue Reference: 

Opportunity for Success

Quality customer service, an eye toward innovation and opportunities, and the drive to improve knowledge of water quality and treatment technologies — over the years, we have seen that these are all ingredients in the recipe for success as a water treatment dealer.

Deck: 

WQP’s 2013 Dealer of the Year award winner

About The Author: 

Kate Cline is managing editor of Water Quality Products. Cline can be reached at kcline@sgcmail.com or 847.391.1007.

Abby Kleckler is associate editor for Water Quality Products. Kleckler can be reached at akleckler@sgcmail.com or 847.391.1034.

Publication Date: 
June 16, 2014
Activation Date: 
June 16, 2014
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Traditional Treatment Methods

One of the most pronounced shifts in the water treatment industry is the rapidly burgeoning need to improve water quality. The need for water treatment systems is growing quickly, and, unfortunately, North America is hardly immune to challenges.

Deck: 

A look at three tried-and-true methods for water softening & treatment

About The Author: 

Paul Ethier is national sales representative - commercial products for Watts Canada. Ethier can be reached at paul.ethier@wattswater.com.

Publication Date: 
June 6, 2014
Activation Date: 
June 6, 2014
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Best for Business

Give me liberty or give me death! OK — maybe the opinions on being an independent dealer versus being part of a dealer network or franchise are not divisive enough to instigate a revolution, but they do stir debate within the industry. As with any issue, there are pros and cons associated with both sides, and it is up to dealers to determine what is best for their businesses.

About The Author: 

Kate Cline is managing editor of Water Quality Products. Cline can be reached at kcline@sgcmail.com or 847.391.1007.

Publication Date: 
June 6, 2014
Activation Date: 
June 6, 2014
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Water Vending Controller

Company Reference: 

The ESDI Model 110400 four-station water vending machine controller for machines with multiple vend stations has been designed and tested for reliability. Features include three volume selections, one pay station, and 1⁄2-liter to 6-gal vend volumes. It also offers two-valve dispensing with no overflow, timed or metered vending, and UV hot water flush. It includes maximum run time shutdown, DEX/UCS data retrieval and NAMA MDB protocol. The controller conforms to UL-508, and complies with CEI/IEC 1000-4-4 for EMI susceptibility.

RO Faucets

Company Reference: 

Designer and Contemporary RO faucets are now available in Venetian bronze finish. These faucets, designed for RO and water treatment systems, are made of high-quality, lead-free brass, combining quality and style with up-sell appeal. They are now available in 10 designer finishes, including Venetian bronze, polished chrome, satin nickel, white, biscuit, polished brass, antique bronze, black, bright nickel and brushed stainless finish. All are listed to NSF/ANSI Standard 61, Annex G.