Water Softener

Company Reference: 

The Akwamag Plus sustainable water softener applies advanced magnetic science to inhibit the creation of costly and unsightly scale that forms inside water pipe, stains household hardware and bathrooms, and makes it harder to wash dishes and clothes. The softener requires no salt; it uses powerful magnets that work at the molecular level to prevent calcium and scale deposits from forming. It runs maintenance free and is cost-efficient. 

WQA to Host Modular Education Program Workshop

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WQA
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The seminar will go through live work on completing the Water Quality badge

The Water Quality Assn.'s (WQA) Modular Education Program (MEP) Level 1 Workshop will take place on Thursday, May 8, from 8 a.m. to 4 p.m., at the WQA headquarters in Lisle, Ill. Using the new MEP, which employs the Learning Experience Manager (LEM), the seminar will go through live work on completing the Water Quality badge. Attendees must bring their own computers and hardness test kits. They will be completing 99% of the first tasks required to earn the first Water Quality badge.

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Publication Date: 
April 21, 2014

For All the Right Reasons

More confidence in your employees. Stronger work relationships. Faster preparedness of new staff. Fewer errors in the field.

If these are goals you would like to achieve in your company, the Water Quality Assn. (WQA) is introducing an effective way to meet them — and it is a way that has already been proven.

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How WQA’s mentoring program helps businesses meet goals

About The Author: 

John Hoffman, J.D., is communications consultant for the Water Quality Assn. Hoffman can be reached at john.hoffman@wqa.org or 630.505.0160.

Tanya Lubner is director of education and certification for the Water Quality Assn. Lubner can be reached at tlubner@wqa.org or 630.505.0160.

Publication Date: 
April 4, 2014
Activation Date: 
April 4, 2014
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The Three-Legged Stool

Imagine settling into your favorite restaurant, pub or even lunch counter. You are hungry or thirsty, and ready and willing to spend your hard-earned money. You see one seat left at the bar or counter, and it is a stool with three legs. As you pull out the stool, ready to sit and enjoy a meal or some fine spirits, you notice one of the legs is badly cracked, bent or broken. You know that if you sit on that stool, you are probably going to fall over.

Deck: 

The three parts of a successful marketing campaign

About The Author: 

Brad Good is partner for the Good Marketing Group. Good can be reached at bgood@goodgroupllc.com.

Publication Date: 
April 4, 2014
Activation Date: 
April 4, 2014
Issue Reference: 

Modernizing a Legacy

Matt and Catherine Gilby purchased Southeast Texas Water in January 2011, and with the new adventure came old ties.

Catherine is carrying on the legacy of her grandparents, H.D. “Tex” and Emma Strait, who moved to Beaumont, Texas, 45 years ago to purchase a Culligan business. Tex’s middle son, Henry Strait, and his wife, Fran, then purchased Southeast Texas Water from his parents in 1994, and now it is Henry’s daughter’s turn to run the business with her husband.

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Southeast Texas Water’s new family owners look to technology to streamline their business

About The Author: 

Abby Kleckler is associate editor for Water Quality Products. Kleckler can be reached at akleckler@sgcmail.com or 847.391.1034.

Publication Date: 
March 28, 2014
Activation Date: 
March 28, 2014
Issue Reference: 

Ozone Optimized

The primary focus of water treatment, regardless of source, is to optimize treatment equipment options and methods to provide consistent, potable water quality to the end user. The main immediate concern is the elimination of dangerous biological contamination through disinfection. As the industry develops new methods and learns more about historic processes, there is a series of options to utilize with various advantages and disadvantages.

Deck: 

Ozone disinfection options for systems large and small

About The Author: 

Michael Doran is vice president of operations and R&D for Aclarus Inc. Doran can be reached at mdoran@aclarus.ca or 705.927.4052.

Publication Date: 
March 28, 2014
Activation Date: 
March 28, 2014
Issue Reference: 

Time Out

I recently received a request from a client to provide an opinion on how many hours a sales professional should spend on different activities. What follows is an excerpt of my response.

Deck: 

Determining how employees should allocate their time

About The Author: 

Kelly R. Thompson, CWS-VI, CI, is president of Moti-Vitality LLC. Thompson can be reached at kellyt@moti-vitality.com or 810.560.2788.

Publication Date: 
March 28, 2014
Activation Date: 
March 28, 2014
Issue Reference: 

Membranes

Company Reference: 

The Filmtec BW60-1812-75 is a new residential membrane element that produces 75 gpd and nominal 99% salt rejection at 50 psi. It incorporates efficient membrane element design, allowing consumers to enjoy high performance and water quality.

Sales Analysis for Sales Effectiveness

Frank Lloyd Wright advised, “Get the habit of analysis—analysis will in time enable synthesis to become your habit of mind.” 

A clever business is one that looks at every facet of the sales cycle. This includes a periodic, thorough sales analysis. According to business intelligence software company MicroStrategy, “Sales reporting and analysis provide visibility into a company’s sales pipeline, integrating information from sales, customer and financial sources for a complete picture of sales performance.

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Plan for the future with periodic business analysis

About The Author: 

Sarah Ripley is marketing consultant and partner for Wizard of Ads. Ripley can be reached at sarahripley@wizardofads.com.

Publication Date: 
March 24, 2014
Activation Date: 
March 24, 2014
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