Culligan Increases Investment to WQRF Campaign

Source: 
Water Quality Research Foundation
Deck: 

The company set a $1 million challenge for its dealer network

The Water Quality Research Foundation (WQRF) announced that Culligan Intl. has increased its commitment to the Investing in Your Future Campaign by $50,000, bringing the company's total contribution to $250,000. This donation reinforces Culligan's status as a Visionary Partner.

In addition to making a launch commitment of $200,000 last year, President and CEO Scott Clawson offered to serve on the national steering committee.

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Publication Date: 
March 6, 2015

Cool in a Crisis

Leonard Keener started Toledo Water Conditioning in 1947. After he returned from serving his country in World War II, he decided to open a business in the water treatment industry so he could provide customers with products that were truly beneficial while also running a company of his own. 

Today, his son, John Keener, who grew up in the industry, runs the business. Keener started working for his father full time in 1980 after working as a part-time employee throughout high school and college.

Deck: 

Ohio dealership helps community during Toledo microcystin contamination

About The Author: 

Sara Elliott is assistant editor for WQP. Elliott can be reached at selliott@sgcmail.com or 847.954.7965.

Publication Date: 
March 5, 2015
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Water Council Names Director of Finance & Operations

Source: 
The Water Council
Deck: 

Amy Jensen will begin working for the Water Council on April 1

The Water Council has hired Amy Jensen as the organization’s first director of finance and operations. Jensen, who has served as the managing director for Skylight Music Theatre since 2009, will begin working for the Water Council on April 1, 2015.

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Publication Date: 
February 23, 2015

Aqua Systems Joins WQRF Campaign

Source: 
Water Quality Research Foundation
Deck: 

The company joined the campaign at the Ambassador Partner level

Aqua Systems is the newest partner of the Water Quality Research Foundation’s (WQRF) Investing in Your Future campaign. Aqua Systems has joined the campaign at the Ambassador Partner ($25,000-plus) level.

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Publication Date: 
February 17, 2015

Marketing for the Now

Imagine for a moment that you have decided to open your business all over again. For argument’s sake, let’s say you have moved into a brick-and-mortar office building. On day one, your first order of business is to get your operations up and running. On Monday morning, you will need to be aware of your overhead:

Deck: 

The importance of including a marketing plan in your budget

About The Author: 

Brad Good is partner for the Good Marketing Group. Good can be reached at bgood@goodmarketinggroup.com or 484.902.8914.

Publication Date: 
February 12, 2015
Activation Date: 
February 12, 2015
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Focus on the Follow-Up

Follow-ups: In my experience, hardly anyone does them — but that is precisely one of the biggest reasons that you should be doing them. No one else is, and your customers will be blown away. I personally believe that the follow-up should be considered the most important part of the sales process. You know you are better than your competition — but you need to demonstrate that to your customers. Maybe follow-ups are something you have heard that you should be doing, but you do not know how. 

Deck: 

The positives of scheduling a follow-up visit with every customer

About The Author: 

Kelly R. Thompson, CWS-VI, CI, is president of Moti-Vitality LLC. Thompson can be reached at kellyt@moti-vitality.com or 810.560.2788.

Publication Date: 
February 11, 2015
Activation Date: 
February 11, 2015
Issue Reference: 

Service Department Profitability

Nowadays it seems every discussion on growing a business or even surviving the current economic conditions begins with: “How can I do more with what I have?” Our clients continue to ask us, “What can I do and where can I go to grow?” Our answer is always the same: Maximize your current assets. 

Deck: 

Optimizing your company’s service center with burdened labor costing

About The Author: 

Kelcey Thompson is vice president of Applied Management Group Inc. Thompson can be reached at kthompson@appliedmg.com or 262.697.4470.

Publication Date: 
February 11, 2015
Activation Date: 
February 11, 2015
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Transatlantic Transactions

The company for which Parisian Jerome Papaya works, Puribec, started as a Kinetico water softener dealer primarily serving residential customers in the mid-sized Quebecois city of Rimouski. Today, it is the province’s official provider of Kinetico products, and has expanded its business to serve small commercial, municipal and industrial businesses, with 20 dealers in Quebec and some operations in West Africa. As the company has grown and evolved, so has Papaya’s career in the industry.

It All Started in Paris

Deck: 

Starting in a mid-sized city in Quebec, one company now extends its services to West Africa

About The Author: 

Adilla Menayang is associate editor for WQP. Menayang can be reached at amenayang@sgcmail.com or 847.391.1057.

Publication Date: 
February 11, 2015
Activation Date: 
February 11, 2015
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Do It Now

I am guessing that many of you, like me, are master procrastinators. Case in point: I am writing this editorial letter on the day it is due. While some things, like my editorial letter, can be accomplished correctly and effectively even at the eleventh hour, there are some aspects of running a company that could negatively affect your business if you put off implementing them.

Deck: 

Managing Editor Kate Cline shares the negative impact procrastination can have on a business

About The Author: 

Kate Cline is managing editor of WQP. Cline can be reached at kcline@sgcmail.com or 847.391.1007.

Publication Date: 
February 11, 2015
Activation Date: 
February 11, 2015
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WQRF Seeks Comments on Proposed Research Projects

Source: 
Water Quality Research Foundation
Deck: 

The Water Quality Research Foundation is seeking comments on two new proposed projects for 2015

With only three months remaining in its Investing in Your Future Capital Campaign, the Water Quality Research Foundation (WQRF) is eager to kick off its next research proje

Publication Date: 
February 10, 2015
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