The water quality industry has a rich history, and the key to its success is to use that past to inform the future. As we reflect on the past 20 years and look ahead to the next 20 years—or more—to come, WQP asked industry experts representing associations, manufacturers and certification bodies to share their thoughts on the past, present and future of their organizations and our industry.
Director of Communications, Water Quality Assn.
Water professionals examine the past, present and future of the industry
The company set a $1 million challenge for its dealer network
The Water Quality Research Foundation (WQRF) announced that Culligan Intl. has increased its commitment to the Investing in Your Future Campaign by $50,000, bringing the company's total contribution to $250,000. This donation reinforces Culligan's status as a Visionary Partner.
In addition to making a launch commitment of $200,000 last year, President and CEO Scott Clawson offered to serve on the national steering committee.
Leonard Keener started Toledo Water Conditioning in 1947. After he returned from serving his country in World War II, he decided to open a business in the water treatment industry so he could provide customers with products that were truly beneficial while also running a company of his own.
Today, his son, John Keener, who grew up in the industry, runs the business. Keener started working for his father full time in 1980 after working as a part-time employee throughout high school and college.
Ohio dealership helps community during Toledo microcystin contamination
Amy Jensen will begin working for the Water Council on April 1
The Water Council has hired Amy Jensen as the organization’s first director of finance and operations. Jensen, who has served as the managing director for Skylight Music Theatre since 2009, will begin working for the Water Council on April 1, 2015.
The company joined the campaign at the Ambassador Partner level
Aqua Systems is the newest partner of the Water Quality Research Foundation’s (WQRF) Investing in Your Future campaign. Aqua Systems has joined the campaign at the Ambassador Partner ($25,000-plus) level.
Imagine for a moment that you have decided to open your business all over again. For argument’s sake, let’s say you have moved into a brick-and-mortar office building. On day one, your first order of business is to get your operations up and running. On Monday morning, you will need to be aware of your overhead:
The importance of including a marketing plan in your budget
Follow-ups: In my experience, hardly anyone does them — but that is precisely one of the biggest reasons that you should be doing them. No one else is, and your customers will be blown away. I personally believe that the follow-up should be considered the most important part of the sales process. You know you are better than your competition — but you need to demonstrate that to your customers. Maybe follow-ups are something you have heard that you should be doing, but you do not know how.
The positives of scheduling a follow-up visit with every customer
Nowadays it seems every discussion on growing a business or even surviving the current economic conditions begins with: “How can I do more with what I have?” Our clients continue to ask us, “What can I do and where can I go to grow?” Our answer is always the same: Maximize your current assets.
Optimizing your company’s service center with burdened labor costing
The company for which Parisian Jerome Papaya works, Puribec, started as a Kinetico water softener dealer primarily serving residential customers in the mid-sized Quebecois city of Rimouski. Today, it is the province’s official provider of Kinetico products, and has expanded its business to serve small commercial, municipal and industrial businesses, with 20 dealers in Quebec and some operations in West Africa. As the company has grown and evolved, so has Papaya’s career in the industry.
It All Started in Paris
Starting in a mid-sized city in Quebec, one company now extends its services to West Africa
I am guessing that many of you, like me, are master procrastinators. Case in point: I am writing this editorial letter on the day it is due. While some things, like my editorial letter, can be accomplished correctly and effectively even at the eleventh hour, there are some aspects of running a company that could negatively affect your business if you put off implementing them.
Managing Editor Kate Cline shares the negative impact procrastination can have on a business