Filters

Company Reference: 

EF-1500 and EF-6000 commercial-grade drinking water systems can be connected directly to any existing faucet anywhere in the home. The systems filter down to 0.5 µ and remove many substances commonly found in tap water, including lead and chlorine. They are rated at 1,500- and 6,000-gal capacities, respectively, and are available in select U.S. markets only. 

RO System

Company Reference: 

Innovated and made in Sweden, Spirit harnesses the patented SuperiorOsmosis technology for efficiency, compactness and long product life. Removing practically all contaminants from tap water, the system also cuts water wastage linked to traditional RO systems.

Faucet Display Stand

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Spotlight Name Archive: 
November 2012
Spotlight Header Archive: 
November 2012

The Pro-Flo product line offers a unique display stand that lets dealers showcase Designer and Contemporary Hot/Cold faucets in two finishes: brushed stainless and antique bronze. The durable base measures approximately 12 in. wide, is easy to assemble and is completely portable. All Pro-Flo products are certified to NSF/ANSI Standard 61 – Annex G, meaning they are low-lead plumbing products in compliance with California’s Health and Safety Code section 116875, commonly known as AB1953.
 

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WQA Announces Professional Certification Changes

Source: 
Water Quality Assn.
Deck: 

Beginning in March 2015, WQA will offer two advanced-level certifications and four core titles

In coordination with the unveiling of its new Modular Education Program (MEP), the Water Quality Assn. (WQA) announced changes to its professional certification scheme.

Beginning in March 2015, WQA will offer two advanced-level certifications — master water specialist and master service technician — and four core titles — certified water treatment representative, certified water specialist (CWS), certified installer (CI) and certified service technician.

Company Reference: 
Publication Date: 
February 20, 2014

Father-Son Team Focuses on ‘Disruptive Innovation’

Source: 
Bluedrop Water
Deck: 

Bluedrop Water aims to disrupt status quo in water, ice and healthy snacking industry

“Our goal is to seriously disrupt the status quo in several ice/water/vending business categories,” said Brendan Dickinson, president of Bluedrop Water, based in Randolph, Mass., a relatively new entry in the purified water and ice vending space. “Wherever we install our vending units, they’re better for the environment and for consumers than most current offerings by our competitors. We’re building a niche that has gotten the attention of our competition."

Publication Date: 
February 17, 2014

Certification Revamp

The Water Quality Assn. (WQA) recently overhauled its certification and education program to focus on the real-life activities that dealers perform everyday. Water Quality Products Managing Editor Kate Cline recently spoke with Tanya Lubner, WQA’s director of education and certification, about the new program and how it will affect members.

Kate Cline: Describe the new modular education program. What are the benefits of the new structure?

Deck: 

The latest on the new WQA education scheme

About The Author: 

Tanya Lubner is director of education and certification for the Water Quality Assn. Lubner can be reached at tlubner@wqa.org or 630.505.0160.

Publication Date: 
February 6, 2014
Activation Date: 
February 6, 2014
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Harvesting the Low-Hanging Fruit

Getting found on the Web is harder than it has ever been. Ensure that you are covering the basics of your Web presence with a combination of measurement techniques, site wiring and a basic content strategy. Here are four easy ways you can “harvest the low-hanging fruit” of organic search.

Reassure Google 

Deck: 

Simple ways to get your company noticed on search engines

About The Author: 

Joel Hughes is a founding principal of MediaPress Studios, a subsidiary of Scranton Gillette Communications Inc. Hughes can be reached at jhughes@sgcmail.com or 847.391.1015.

Publication Date: 
February 6, 2014
Activation Date: 
February 6, 2014
Issue Reference: 

What Women Want

It’s been said that men and women are from different planets. We do not always see eye to eye, and sometimes we do not realize how a member of the opposite sex is feeling. This not only affects our personal lives, but our professional lives as well. In some cases, there are little things that can cost big sales. Over the course of this three-part series, I will explain how to prepare for an appointment, what to do (and not do) during your appointment, and most importantly, what to do after that “big date.”

Deck: 

Tips for interacting with your female customers

About The Author: 

Jennifer Smith is general manager for Moti-Vitality LLC. Smith can be reached at jennifers@moti-vitality.com.

Publication Date: 
February 6, 2014
Activation Date: 
February 6, 2014
Issue Reference: 

Help Wanted

When you first started out, you were excited to take on lots of work. When you got home at night, you would catch up with the paperwork and see whether you were still on track with the business plan you wrote on a napkin at the diner that one night. Remember the plan? The one where you have a successful business and more free time? Now things are a little different: You are consumed by your business and spending long days trying to keep up with the work.

Deck: 

Steps to take when hiring new employees

About The Author: 

Greg Reyneke is managing partner for Red Fox Advisors and an adviser to the ProFlow Dealer Network, a Pentair Platinum Partner. Reyneke can be reached at gregreyneke@redfoxadvisors.com.

Publication Date: 
February 6, 2014
Activation Date: 
February 6, 2014
Issue Reference: 

Closing the Deal

As a product manager of point-of-entry systems, I have often been asked, “How does one sell ultrafiltration (UF)?” This question is born out of two issues: First, dealers may view UF systems as niche technologies that do not offer the robust sales opportunities that more general products can offer; and second, in the eyes of the consumer, there are other systems that can do the same thing for far less money. Right or wrong, these views make the recommendation and selection of a UF system less likely. 

Deck: 

Five steps for successful UF system sales

About The Author: 

Adam Kropp is product manager for point-of-entry ultrafiltration systems for Pentair Filtration & Process. Kropp can be reached at adam.kropp@pentair.com.

Publication Date: 
February 6, 2014
Activation Date: 
February 6, 2014
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