Water Quality Products understands the importance of keeping up to date with current industry trends and information. We are pleased to bring you our fifth annual State of the Industry Report, which includes valuable current information regarding the water treatment industry and its trends.
An assessment of the water treatment industry
Located in Lisle, Ill. (a suburb of Chicago), DuPage Technology Group Inc. offers competitively priced web development, hosting and IT consulting services to clients across the country. Our list of clients includes fortune 500 companies, as well as smaller to mid-sized businesses looking to leverage technology to increase production and profitability. Founded in 1998 by President Christian Faure, DTG strives to offer all levels of IT services to its customers.
Sure, life was simpler before the computer age. It seems like just yesterday you could flip between your three television stations and be content. You could walk to the mailbox to get your daily mail. The only Spam we knew of came in a little tin. If you were unsure of who to call, you simply grabbed the yellow pages.
Now, each day we wake up with more choices, more options and more noise. Things are certainly busier, but are they better? That may not be the right question to ask. It is not helpful for a business to bury its head in the sand and long for simpler times.
Simple marketing strategies to get your message across
It finally happened–you fired the toxic salesperson that has been a drain on your company for so long. But now you are the one running all of the sales calls in addition to running your business.
In a previous article (“Come Out, Come Out, Wherever You Are,” June 2011), I discussed how to find good candidates, but suggested that the interview process could take hours. How are you going to find the time? You ran an ad on Career Builder and Monster and have a ton of resumes, but now what?
Making the most of your employee search with a thorough interview process
Being part of an online community through social networking and blogging can be an extremely positive experience for any water treatment business, connecting with current and prospective customers to rate products and services. However, when negative feedback strikes, the news can travel fast.
Dealing with negative comments on social networking websites
Some dealers build discounts into their marketing strategies and expect a discount in every presentation. Others have a strict no-discount policy. Let’s take a look at how to get the most out of those situations in which a discount is necessary.
Don’t Make It a Habit
One of the worst things salespeoples can do is offer automatic discounts. Additionally, if the initial equipment price quoted is not realistic and the salesperson quickly follows with a discount offer, the cutomer may think the salesperson is being dishonest.
Getting the most from the money you give away
The HydroCare Dual Action Water System module transmits a unique radio frequency that suspends minerals in the water and breaks up existing scale without magnets, coils or salts. Dual canisters with multiple media are configured in a parallel design to maximize time and surface exposure without loss of pressure.
Why do customers expect discounts? You may think the answer is simple: They want to save money. The truth, however, is that there are many more factors that affect the discount requests of your customers. This article will take a look at a few of these factors and how to avoid discount problems.
Industries in the Clear
Reducing discount requests by training to face objections
An increasing number of water treatment dealers have found themselves in the position of needing to add to their professional teams. Perhaps they got fed up with some of the toxicity in the organization and made the difficult decision to replace it with professionalism. Or, hopefully, the recovery of the economy has created a necessity for a larger professional team.
Finding qualified professionals