Certification Revamp

The Water Quality Assn. (WQA) recently overhauled its certification and education program to focus on the real-life activities that dealers perform everyday. Water Quality Products Managing Editor Kate Cline recently spoke with Tanya Lubner, WQA’s director of education and certification, about the new program and how it will affect members.

Kate Cline: Describe the new modular education program. What are the benefits of the new structure?

Deck: 

The latest on the new WQA education scheme

About The Author: 

Tanya Lubner is director of education and certification for the Water Quality Assn. Lubner can be reached at tlubner@wqa.org or 630.505.0160.

Publication Date: 
February 6, 2014
Activation Date: 
February 6, 2014
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Harvesting the Low-Hanging Fruit

Getting found on the Web is harder than it has ever been. Ensure that you are covering the basics of your Web presence with a combination of measurement techniques, site wiring and a basic content strategy. Here are four easy ways you can “harvest the low-hanging fruit” of organic search.

Reassure Google 

Deck: 

Simple ways to get your company noticed on search engines

About The Author: 

Joel Hughes is a founding principal of MediaPress Studios, a subsidiary of Scranton Gillette Communications Inc. Hughes can be reached at jhughes@sgcmail.com or 847.391.1015.

Publication Date: 
February 6, 2014
Activation Date: 
February 6, 2014
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What Women Want

It’s been said that men and women are from different planets. We do not always see eye to eye, and sometimes we do not realize how a member of the opposite sex is feeling. This not only affects our personal lives, but our professional lives as well. In some cases, there are little things that can cost big sales. Over the course of this three-part series, I will explain how to prepare for an appointment, what to do (and not do) during your appointment, and most importantly, what to do after that “big date.”

Deck: 

Tips for interacting with your female customers

About The Author: 

Jennifer Smith is general manager for Moti-Vitality LLC. Smith can be reached at jennifers@moti-vitality.com.

Publication Date: 
February 6, 2014
Activation Date: 
February 6, 2014
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Help Wanted

When you first started out, you were excited to take on lots of work. When you got home at night, you would catch up with the paperwork and see whether you were still on track with the business plan you wrote on a napkin at the diner that one night. Remember the plan? The one where you have a successful business and more free time? Now things are a little different: You are consumed by your business and spending long days trying to keep up with the work.

Deck: 

Steps to take when hiring new employees

About The Author: 

Greg Reyneke is managing partner for Red Fox Advisors and an adviser to the ProFlow Dealer Network, a Pentair Platinum Partner. Reyneke can be reached at gregreyneke@redfoxadvisors.com.

Publication Date: 
February 6, 2014
Activation Date: 
February 6, 2014
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Closing the Deal

As a product manager of point-of-entry systems, I have often been asked, “How does one sell ultrafiltration (UF)?” This question is born out of two issues: First, dealers may view UF systems as niche technologies that do not offer the robust sales opportunities that more general products can offer; and second, in the eyes of the consumer, there are other systems that can do the same thing for far less money. Right or wrong, these views make the recommendation and selection of a UF system less likely. 

Deck: 

Five steps for successful UF system sales

About The Author: 

Adam Kropp is product manager for point-of-entry ultrafiltration systems for Pentair Filtration & Process. Kropp can be reached at adam.kropp@pentair.com.

Publication Date: 
February 6, 2014
Activation Date: 
February 6, 2014
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Feeling the Fear

The year started off with big news in the water treatment industry. The chemical spill in West Virginia, which affected more then 300,000 people, topped national headlines for weeks in January. The “do not use” advisory lasted more then a week for portions of that population, forcing them to rely on bottled water for drinking, cooking and bathing for up to 10 days.

About The Author: 

Kate Cline is managing editor of Water Quality Products. Cline can be reached at kcline@sgcmail.com or 847.391.1007.

Publication Date: 
February 6, 2014
Activation Date: 
February 6, 2014
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Lead Management Software

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LeadMethod uses a responsive, Web-based interface that can be accessed on smartphones, tablets or computers. Sales reps can use it to prioritize, set automated reminders and assign monetary value to leads. Once a lead becomes a sale, the system automatically exports it to any CRM. With real-time metrics built around sales rep contact rate and speed, managers can stay informed on their leads process.

Atmospheric Water Harvester

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The AirMax 3000 is a full-sized upright atmospheric water harvester that extracts water from the air and turns it into drinking water. These units are equipped with an electronic control system that turns the machine on and off when full and circulates the water to maintain clean drinking water 24 hours a day. Humidity levels and filter changing requirements are indicated with digital displays. The system can produce up to 8 gal of drinking water per day.

Monitoring Device

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The ShowerSaver is a simple and easy­-to-­use device that tracks shower time and the number of gallons used. The device uses a sensor to automatically turn on when it detects someone is in the shower; has an easy-­to-­read, color­-coded display; and can be attached to the shower wall in one minute.

Filter Media

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HaloPure removes 99.9% of viruses and bacteria while also preventing bacterial recontamination. Its uses are versatile and it can be applied to a variety of gravity and pressure POU devices. The media has been proven to enhance systems to help them exceed drinking water standards. It can be used with pitcher applications, inline, or with standard 10-in. cartridges for countertop and undersink systems.