For Everything There is a Season ...

The primary definition of the word “season” on Dictionary.com is: “One of the four periods of the year (spring, summer, autumn and winter), beginning astronomically at an equinox or solstice, but geographically at different dates in different climates” — and that is generally the way we tend to think of the word when we hear it. 

Deck: 

Using seasonal events to determine when and how to market

About The Author: 

Brad Good is partner for the Good Marketing Group. Good can be reached at bgood@goodgroupllc.com or 484.902.8914.

Publication Date: 
January 16, 2014
Activation Date: 
January 16, 2014
Issue Reference: 

From Customer to Dealer

West Carolina Water Treatment opened its doors in January 1996 as a husband-wife team servicing the western counties of North Carolina. But when owners Jack and Joyce Brown decided to retire, they had to look no further for a new owner than their customers.

The Warwicks — Tom, Kathy and their son Dennis — had been customers of West Carolina Water Treatment for 10 years.

Dennis was interested in the elaborate water treatment system at his parents’ rental property and had recently graduated school and was looking for a career path.

Deck: 

Dealership grows business through new clients and chemical-free treatment

About The Author: 

Abby Kleckler is associate editor for Water Quality Products. Kleckler can be reached at akleckler@sgcmail.com or 847.391.1034.

Publication Date: 
January 16, 2014
Activation Date: 
January 16, 2014
Issue Reference: 

Chloramine Reduction Cartridge

Company Reference: 

 

The UGACR chloramine reduction cartridge is a cost-effective POU option for reducing chloramines in municipal water supplies. The cartridge uses catalytic coconut shell carbon that acts as a chloramine “grabber.” It is available in 10- and 20-in. lengths, as well as 2.5- and 4.5-in. ODs, making it compatible with most standard filter housings.  

Residential UV System

Company Reference: 

Safe, effective and reliable, the BA Series is a UV water disinfection system used to treat the whole house. This low-cost residential UV system inactivates pathogens without adding anything to the water – no aftertaste, no chemicals and no harmful byproducts. With easy installation and flow rates of up to 16 gpm, this system is designed to provide years of reliable service.

Earthwise Environmental Expands to the Southwest

Source: 
Earthwise Environmental Inc.
Deck: 

New Texas location will help water-reliant businesses conserve resources, reduce expenses

Earthwise Environmental Inc. expanded to the Southwest, adding a customer support branch in Fort Worth, Texas.

Publication Date: 
December 11, 2013

Filtration Education

Many Americans use water filtration devices in their homes — but are they using the right filter for their local water quality? That is what NSF Intl. set out to discover with its 2013 Water Quality Survey, which posed questions on water filter use and water quality knowledge to 2,025 adults this summer. Water Quality Products Managing Editor Kate Cline recently spoke with Cheryl Luptowski, public information officer for NSF, about some of the survey’s more surprising results.

Deck: 

Evaluating consumer knowledge of filtration devices

About The Author: 

Cheryl Luptowski is public information officer for NSF Intl. Luptowski can be reached at cluptowski@nsf.org or 800.673.8010.
Kate Cline is managing editor of Water Quality Products. Cline can be reached at kcline@sgcmail.com or 847.391.1007.

Publication Date: 
December 5, 2013
Activation Date: 
December 5, 2013
Image: 
Company Reference: 
Issue Reference: 

Wag the Dog

The company I went to work for when I first came into the water industry 15 years ago had a management turnover problem. Sales managers would rarely last longer than six months before they either were fired or became frustrated with the position and left of their own accord. Often it was a race to see which happened first.

Deck: 

Creating accountability to ensure a successful business

About The Author: 

Kelly R. Thompson, CWS VI, CI, is president of Moti-Vitality LLC. Thompson can be reached at kellyt@moti-vitality.com or 810.560.2788.

Publication Date: 
December 5, 2013
Activation Date: 
December 5, 2013
Issue Reference: 

2013 State of the Industry

Water Quality Products understands the importance of keeping up to date with current industry trends and information. We are pleased to bring you our seventh annual State of the Industry Report, which includes valuable current information regarding the water treatment industry and its trends.

Deck: 

An assessment of the water treatment industry

Publication Date: 
December 4, 2013
Activation Date: 
December 4, 2013
Company Reference: 
Issue Reference: 

Moving Toward the Future

It’s been yet another challenging year for the water quality industry. As the economy and housing market struggle down the long road to recovery, a host of other factors, from government regulations to business competition, continue to affect companies. As always, however, industry members are working hard to tackle the issues and improve their businesses.

This fall, Water Quality Products conducted its seventh annual State of the Industry survey to receive readers’ input on how their businesses are faring and what to expect in 2014.

About The Author: 

Kate Cline is managing editor of Water Quality Products. Cline can be reached at kcline@sgcmail.com or 847.391.1007.

Publication Date: 
December 4, 2013
Activation Date: 
December 4, 2013
Company Reference: 
Issue Reference: 

Water Coolers

Company Reference: 

Designed with effortless maintenance, the we300 Series is an advanced system that provides excellent water quality. With features such as a state-of-the-art LED panel and large water capacity, this machine integrates function and style. It is durably manufactured and finished with sleek glass panels that allow for countless branding possibilities.