Surviving on Service

Between 2001 and 2005 new home sales increased an average of 7%. For control valves, 2005 was a peak year, with approximately 1.1 million units shipped. Since then, new home sales have decreased an average of 33% each year and control valve shipments have decreased an average of 6% each year. The industry has lost roughly one-third of control valve shipments since 2005.

Deck: 

Service plans increase revenue and customer satisfaction

Publication Date: 
February 2, 2012
Activation Date: 
February 2, 2012
Company Reference: 
Issue Reference: 
Legacy
Legacy ID: 
23220

All in the Details

Started in 1988, Dunbar Water/Mr. H2O Pumps and Filters began as a simple operation, with founder Carl Dunbar working out of his home and using his Subaru to make sales calls. Since then, a “can-do” attitude and a dedication to providing excellent customer service have helped the business grow.

Today, the dealership has 10 employees, a fleet of six vehicles and a 2,400-sq-ft warehouse with an office and showroom. It is also the exclusive Evolve Dealer for Water-Right in southern Maine.

Deck: 

Maine dealer finds success by focusing on the small stuff

Publication Date: 
January 25, 2012
Activation Date: 
January 25, 2012
Issue Reference: 
Legacy
Legacy ID: 
23193

State of the Industry 2011

Water Quality Products understands the importance of keeping up to date with current industry trends and information. We are pleased to bring you our fifth annual State of the Industry Report, which includes valuable current information regarding the water treatment industry and its trends.

Deck: 

An assessment of the water treatment industry

Publication Date: 
November 30, 2011
Activation Date: 
November 30, 2011
Issue Reference: 
Legacy
Legacy ID: 
23147

Websites

Company Reference: 
Spotlight Name Archive: 
Products
Legacy ID: 
61328
Spotlight Header Archive: 
eNews - December 2011

Located in Lisle, Ill. (a suburb of Chicago), DuPage Technology Group Inc. offers competitively priced web development, hosting and IT consulting services to clients across the country. Our list of clients includes fortune 500 companies, as well as smaller to mid-sized businesses looking to leverage technology to increase production and profitability. Founded in 1998 by President Christian Faure, DTG strives to offer all levels of IT services to its customers.

New Technologies, Old Concepts

Sure, life was simpler before the computer age. It seems like just yesterday you could flip between your three television stations and be content. You could walk to the mailbox to get your daily mail. The only Spam we knew of came in a little tin. If you were unsure of who to call, you simply grabbed the yellow pages.

Now, each day we wake up with more choices, more options and more noise. Things are certainly busier, but are they better? That may not be the right question to ask. It is not helpful for a business to bury its head in the sand and long for simpler times.

Deck: 

Simple marketing strategies to get your message across

Publication Date: 
November 4, 2011
Activation Date: 
November 4, 2011
Issue Reference: 
Legacy
Legacy ID: 
23122

Staying Ahead of the Game

Rory Sherman has never been one to let things just come to him. If that were the case, he might still be working as an auto mechanic in Phoenix. That is what he was doing in 1977 when he spotted a blind ad for a sales position with a local water dealer. He answered the ad, and all of a sudden a new world of opportunities opened for him.
 
He got the hang of the water business quickly, moving up the ranks into management before long. Eventually he relocated to Utah to hire and train new employees.
Activation Date: 
November 1, 2011
Issue Reference: 
Legacy
Legacy ID: 
23108

A Guide to Finding Sales Professionals

It finally happened–you fired the toxic salesperson that has been a drain on your company for so long. But now you are the one running all of the sales calls in addition to running your business.

In a previous article (“Come Out, Come Out, Wherever You Are,” June 2011), I discussed  how to find good candidates, but suggested that the interview process could take hours. How are you going to find the time? You ran an ad on Career Builder and Monster and have a ton of resumes, but now what?

Deck: 

Making the most of your employee search with a thorough interview process

Publication Date: 
October 26, 2011
Activation Date: 
October 26, 2011
Issue Reference: 
Legacy
Legacy ID: 
23092

Negative Comment, Positive Response

Being part of an online community through social networking and blogging can be an extremely positive experience for any water treatment business, connecting with current and prospective customers to rate products and services. However, when negative feedback strikes, the news can travel fast.

Deck: 

Dealing with negative comments on social networking websites

Publication Date: 
September 22, 2011
Activation Date: 
September 22, 2011
Issue Reference: 
Legacy
Legacy ID: 
23037

When Discounts Are Necessary

Some dealers build discounts into their marketing strategies and expect a discount in every presentation. Others have a strict no-discount policy. Let’s take a look at how to get the most out of those situations in which a discount is necessary.

Don’t Make It a Habit

One of the worst things salespeoples can do is offer automatic discounts. Additionally, if the initial equipment price quoted is not realistic and the salesperson quickly follows with a discount offer, the cutomer may think the salesperson is being dishonest.

Deck: 

Getting the most from the money you give away

About The Author: 

Carl Davidson is president of Sales and Management Solutions, Inc., a New York-based company that specializes in live and video training, coaching, recruiting and lead generation for the water equipment industry. To see a list of products and free sales training videos, visit www.carldavidson.com or call 716.580.3384.

Publication Date: 
July 15, 2011
Activation Date: 
July 15, 2011
Issue Reference: 
Legacy
Legacy ID: 
22902

Whole House Treatment System

Company Reference: 
Spotlight Name Archive: 
New Product Showcase
Legacy ID: 
60652
Spotlight Header Archive: 
June 2011

The HydroCare Dual Action Water System module transmits a unique radio frequency that suspends minerals in the water and breaks up existing scale without magnets, coils or salts. Dual canisters with multiple media are configured in a parallel design to maximize time and surface exposure without loss of pressure.

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