Success with Service

In the water treatment industry, service is the backbone of business. It is one dealer’s belief that if you are there for your customers, your business will always be there, despite factors such as economic slowdowns.

“My philosophy has always been service is the most important thing you do in this business,” said Robin Pettyjohn, CWS VI, vice president and general manager of Water Treatment Technologies, Inc., Phoenix, Ariz. “Front-door businesses [those that simply sell products and do not service them] just won’t survive in this economy. You have to offer the service.”

About The Author: 

Stephanie Harris is managing editor of Water Quality Products. Harris can be reached at 847.391.1007 or by e-mail at sharris@sgcmail.com.

Activation Date: 
August 27, 2008
Legacy
Legacy ID: 
19583

The Value of Time

Increase your sales by 30% from better use of time

About The Author: 

Carl Davidson is director of Sales and Management Solutions, Inc., a consulting firm specializing in sales and management video training, recruiting and live seminars exclusively for the water equipment industry. A free demonstration video and list of products and topics is available at 800.941.0068. Send comments on this article to him at reactions@carldavidson.com; www.carldavidson.com.

Activation Date: 
August 25, 2008
Issue Reference: 
Legacy
Legacy ID: 
19580

A Joint Effort

How the Pentair, GE joint venture will better the residential water treatment industry

About The Author: 

Stephanie Harris is managing editor of Water Quality Products. Harris can be reached at 847.391.1007 or by e-mail at sharris@sgcmail.com.

Activation Date: 
August 25, 2008
Files: 
Issue Reference: 
Legacy
Legacy ID: 
19573

If Times are Bad, Promote Harder

Why cutting advertising budgets during tough economic times is not always good for business

About The Author: 

G.A. “Andy” Marken is president of Marken Communications, Inc. Marken can be reached by e-mail at andy@markencom.com.

Activation Date: 
August 4, 2008
Issue Reference: 
Legacy
Legacy ID: 
19494

Selling During Tough Times

Staying confident despite economic downturns

About The Author: 

Carl Davidson is director of Sales and Management Solutions, Inc., a consulting firm specializing in sales and management video training, recruiting and live seminars exclusively for the water equipment industry. A free demonstration video and list of products and topics is available at 800.941.0068. Send comments on this article to him at reactions@carldavidson.com; www.carldavidson.com.

Activation Date: 
August 4, 2008
Issue Reference: 
Legacy
Legacy ID: 
19492

Keep it Simple

A Jacksonville, Fla., dealer holds to a straightforward strategy for success.

About The Author: 

Rebecca Wilhelm is associate editor for Water Quality Products. Wilhelm can be reached at 847.954.7958 or by e-mail at bwilhelm@sgcmail.com.

Activation Date: 
July 29, 2008
Legacy
Legacy ID: 
19470

Selling More Water Equipment

Tips for door-to-door success

About The Author: 

Carl Davidson is director of Sales and Management Solutions, Inc., a consulting firm specializing in sales and management video training, recruiting and live seminars exclusively for the water equipment industry. A free demonstration video and list of products and topics is available at 800.941.0068. Send comments on this article to him at reactions@carldavidson.com; www.carldavidson.com.

Activation Date: 
June 25, 2008
Legacy
Legacy ID: 
19399

From Technician to Salesperson

Why training technicians to sell makes good business sense

About The Author: 

David P. Scurlock is president of Direct Professional Services, Inc. Scurlock can be reached at 847.340.3874 or by e-mail at davidscurlock@sbcglobal.net.

Activation Date: 
June 25, 2008
Files: 
Legacy
Legacy ID: 
19393

Industrial Meets the Industry

Networking event creates opportunities for the industrial sector

About The Author: 

Stephanie Harris is managing editor of Water Quality Products. Harris can be reached at 847.391.1007 or by e-mail at sharris@sgcmail.com.

Activation Date: 
June 25, 2008
Issue Reference: 
Legacy
Legacy ID: 
19391

The ABCs of a Water Dealership

Why education is one of the most important components of a successful business

To be a successful business owner, you have to first and foremost be a good teacher. As the president and owner of Sterling Water, Inc., Culligan, Eau Claire, Wis., Bret Tangley has come to find education to be the driving force behind his organization’s many years of success.

About The Author: 

Stephanie Harris is managing editor of Water Quality Products. Harris can be reached at 847.391.1007 or by e-mail at sharris@sgcmail.com.

Publication Date: 
June 25, 2008
Activation Date: 
June 25, 2008
Legacy
Legacy ID: 
19385