Tricks of the Trade

WQP recognizes water dealers who go above and beyond

About The Author: 

The WQP editorial staff can be reached at 847.391.1007 or by e-mail at wqpeditor@sgcmail.com.

Activation Date: 
October 24, 2008
Issue Reference: 
Legacy
Legacy ID: 
19754

Rate Your Manufacturer

A water equipment industry report card

Activation Date: 
September 30, 2008
Files: 
Issue Reference: 
Legacy
Legacy ID: 
19673

Why Pay Others for the Work You Do?

Before spending money on payroll services, look at how much you could save by bringing payroll in-house

About The Author: 

Cindy Bauer is marketing manager for Red Wing Software, Inc. Bauer can be reached at 800.422.2434 or by e-mail at cindyb@redwingsoftware.com.

Activation Date: 
September 30, 2008
Files: 
Issue Reference: 
Legacy
Legacy ID: 
19669

Side Venture Skyrockets

Despite slowed economy, company enjoys greater overall sales in 2008

About The Author: 

Caitlin Cunningham is associate editor for Water Quality Products. Cunningham can be reached at 847.391.1025 or by e-mail at ccunningham@sgcmail.com.

Activation Date: 
September 18, 2008
Legacy
Legacy ID: 
19627

Success with Service

In the water treatment industry, service is the backbone of business. It is one dealer’s belief that if you are there for your customers, your business will always be there, despite factors such as economic slowdowns.

“My philosophy has always been service is the most important thing you do in this business,” said Robin Pettyjohn, CWS VI, vice president and general manager of Water Treatment Technologies, Inc., Phoenix, Ariz. “Front-door businesses [those that simply sell products and do not service them] just won’t survive in this economy. You have to offer the service.”

About The Author: 

Stephanie Harris is managing editor of Water Quality Products. Harris can be reached at 847.391.1007 or by e-mail at sharris@sgcmail.com.

Activation Date: 
August 27, 2008
Legacy
Legacy ID: 
19583

The Value of Time

Increase your sales by 30% from better use of time

About The Author: 

Carl Davidson is director of Sales and Management Solutions, Inc., a consulting firm specializing in sales and management video training, recruiting and live seminars exclusively for the water equipment industry. A free demonstration video and list of products and topics is available at 800.941.0068. Send comments on this article to him at reactions@carldavidson.com; www.carldavidson.com.

Activation Date: 
August 25, 2008
Issue Reference: 
Legacy
Legacy ID: 
19580

A Joint Effort

How the Pentair, GE joint venture will better the residential water treatment industry

About The Author: 

Stephanie Harris is managing editor of Water Quality Products. Harris can be reached at 847.391.1007 or by e-mail at sharris@sgcmail.com.

Activation Date: 
August 25, 2008
Files: 
Issue Reference: 
Legacy
Legacy ID: 
19573

If Times are Bad, Promote Harder

Why cutting advertising budgets during tough economic times is not always good for business

About The Author: 

G.A. “Andy” Marken is president of Marken Communications, Inc. Marken can be reached by e-mail at andy@markencom.com.

Activation Date: 
August 4, 2008
Issue Reference: 
Legacy
Legacy ID: 
19494

Selling During Tough Times

Staying confident despite economic downturns

About The Author: 

Carl Davidson is director of Sales and Management Solutions, Inc., a consulting firm specializing in sales and management video training, recruiting and live seminars exclusively for the water equipment industry. A free demonstration video and list of products and topics is available at 800.941.0068. Send comments on this article to him at reactions@carldavidson.com; www.carldavidson.com.

Activation Date: 
August 4, 2008
Issue Reference: 
Legacy
Legacy ID: 
19492

Keep it Simple

A Jacksonville, Fla., dealer holds to a straightforward strategy for success.

About The Author: 

Rebecca Wilhelm is associate editor for Water Quality Products. Wilhelm can be reached at 847.954.7958 or by e-mail at bwilhelm@sgcmail.com.

Activation Date: 
July 29, 2008
Legacy
Legacy ID: 
19470