Despite slowed economy, company enjoys greater overall sales in 2008
In the water treatment industry, service is the backbone of business. It is one dealer’s belief that if you are there for your customers, your business will always be there, despite factors such as economic slowdowns.
“My philosophy has always been service is the most important thing you do in this business,” said Robin Pettyjohn, CWS VI, vice president and general manager of Water Treatment Technologies, Inc., Phoenix, Ariz. “Front-door businesses [those that simply sell products and do not service them] just won’t survive in this economy. You have to offer the service.”
A Jacksonville, Fla., dealer holds to a straightforward strategy for success.