Smart Strategies for the Future

Hard work, creative advertising and customer service help this California dealer keep growing

About The Author: 

Rebecca Wilhelm is managing editor for Water Quality Products. Wilhelm can be reached at 847.391.1007 or by e-mail at bwilhelm@sgcmail.com.

Activation Date: 
March 22, 2010
Legacy
Legacy ID: 
21540

Still Going Strong

Dennis Martin’s success story is a classic tale of hard work and quality service. As owner of his namesake company, Martin Water Conditioning, he remembers when it was just himself with one other employee, working out of his garage in Myerstown, Pa.

That was 37 years ago.

Deck: 

Martin Water Conditioning prides itself on its knowledgeable employees

About The Author: 

Elizabeth Lisican is associate editor for Water Quality Products. Lisican can be reached at 847.954.7958 or by e-mail at elisican@sgcmail.com.

Publication Date: 
February 25, 2009
Activation Date: 
February 25, 2009
Legacy
Legacy ID: 
21508

Dealership of the Future

In a changing industry, use a dealer network to leverage your strengths for growth

About The Author: 

Rebecca Wilhelm is managing editor of WQP. Wilhelm can be reached at 847.391.1007 or by e-mail at bwilhelm@sgcmail.com.

Activation Date: 
February 8, 2010
Issue Reference: 
Legacy
Legacy ID: 
21452

Smooth Sailing

Mike Guidara reflects on why owning a small water business beats working for the big guys

About The Author: 

Elizabeth Lisican is associate editor for Water Quality Products. Lisican can be reached at 847.954.7958 or by e-mail at elisican@sgcmail.com.

Activation Date: 
January 20, 2010
Legacy
Legacy ID: 
21412

Dealer Forecast

Our Industry Forecast section includes predictions for 2010 from key players within the industry. To get a dealer’s perspective on what lies ahead in 2010, WQP Managing Editor Rebecca Wilhelm spoke to Vincent “Vince” Kent, MP, CWS-I, CI, president of Abendroth Water Conditioning in Fort Atkinson, Wis., and 2009-2010 WQA president.

About The Author: 

Rebecca Wilhelm is managing editor of Water Quality Products. Wilhelm can be reached at 847.391.1007 or by e-mail at bwilhelm@sgcmail.com

Activation Date: 
January 19, 2010
Issue Reference: 
Legacy
Legacy ID: 
21398

Is Your In-Home Demo Working Hard Enough?

Keys to a hard-working in-home demo

About The Author: 

Carl Davidson is director of Sales and Management Solutions, Inc., a consulting firm specializing in sales and management video training, recruiting and live seminars exclusively for the water equipment industry. A free demonstration video and list of products and topics is available at 800.941.0068. Send comments on this article to him at reactions@carldavidson.com; www.carldavidson.com.

Activation Date: 
January 19, 2010
Issue Reference: 
Legacy
Legacy ID: 
21397

2010: Restructuring for Growth

Predictions for the coming year from industry leaders

Activation Date: 
January 19, 2010
Issue Reference: 
Legacy
Legacy ID: 
21391

Wholehearted Involvement

When it comes to industry participation, 2009-2010 WQA president leads by example

About The Author: 

Caitlin Cunningham is associate editor for Water Quality Products. Cunningham can be reached at 847.391.1025 or by e-mail at ccunningham@sgcmail.com.

Activation Date: 
December 16, 2009
Legacy
Legacy ID: 
21348

The Call Back Commitment

Being committed to call backs can increase your sales

About The Author: 

Carl Davidson is director of Sales and Management Solutions, Inc., a consulting firm specializing in sales and management video training, recruiting and live seminars exclusively for the water equipment industry. A free demonstration video and list of products and topics is available at 800.941.0068. Send comments on this article to him at reactions@carldavidson.com; www.carldavidson.com.

Activation Date: 
December 4, 2009
Legacy
Legacy ID: 
21324

State of the Industry 2009

An assessment of the water treatment industry

Activation Date: 
December 4, 2009
Files: 
Legacy
Legacy ID: 
21320
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