Dealers

May 28 2008
For many water dealers, success is often accomplished through efforts that are made above and beyond the norm. Whether it is putting in extra hours...
May 28 2008
Water dealers may not think of involvement in the legislative process as a valuable business skill, but as softeners are increasingly targeted in...
May 21 2008
Many dealers today have a tough time adding sales staff and making them successful. They tell me “you just can’t find good sales staff anymore.” My...
May 21 2008
An overview of major certification agencies and the certification process In light of recent issues with pharmaceuticals in drinking water and the...
May 21 2008
Americans are aging, and American entrepreneurs are aging even faster. Over the next 15 years, more than half of the country’s small- and medium-...
May 21 2008
Water dealers often question leasing and what it can do for their business. Leasing can help you gain a competitive edge in the market and secure...
May 21 2008
Whether you are a water treatment dealer or a product manufacturer, product certification should be high on your list of priorities. In a world that...
May 21 2008
By now, statistics of the downturn in the economy need no repeating. Effects are hitting consumers from every angle—the cost of food and...
pro products_irrigation chemicals
Apr 29 2008
Pro Products manufactures chemicals and systems specifically designed to eliminate rust problems in residential, industrial and commercial...
Apr 25 2008
I recently returned from a cruise to the Caribbean where I learned a lot about selling water equipment by watching the art auctions that are held on...
Apr 23 2008
Solid leads are vital to the welfare and growth of small-business water treatment companies, but finding and securing them on a consistent basis is...
Mar 27 2008
Markets change and so do people. Over the last few years, our customers have evolved, but have you evolved with them? Customers today care more about...
Mar 26 2008
Water dealers find success for their businesses in a variety of ways. Many use unique marketing techniques and others spend a lot of time and effort...
Feb 27 2008
An increasing number of dealers are calling me to say that times are tough—sales are drying up and the public is unemployed, penniless and...
Feb 27 2008
Do you ever find yourself challenged to source a custom- manufactured plastic component for a unique water treatment application? Do you struggle...
Feb 27 2008
If you’ve followed the news at all in the past few months, you’ve probably noticed these things: The housing bubble has burst; the subprime mortgage...
Feb 27 2008
Local water quality associations afford significant opportunities to grow the water improvement industry one person at a time. Strengthening water-...
Feb 27 2008
With the expansion of the international marketplace for residential drinking water treatment products, there are many questions surrounding what...
Feb 27 2008
For some dealers, WQA certification and continuing education for employees may be on the back burner or a vague goal for the future. However,...
Feb 15 2008
Right at the outset, I have to note that it is Saturday, and I am in the office writing this piece. That should give you a clue that I haven’t...