In uncertain times, dealers are looking for new strategies for success. Rebecca Wilhelm, assistant editor for Water Quality Products, spoke with Tom Leunig, marketing programs manager for GE Water & Process Technologies, about the future of the marketplace and how dealer networking programs can help dealers stay successful.
Rebecca Wilhelm: What does the water treatment market look like for 2008? How is it changing, and how will these changes affect dealers?
Land more sales with financing programs
Communicate your message effectively via e-mail
Help customers feel comfortable and confident about financing
Characteristics possessed by top sales people often make them poor at following up leads
Dealers offer insight to successful business practices
Why awareness and involvement in legislative issues are a good investment for the future
Water dealers may not think of involvement in the legislative process as a valuable business skill, but as softeners are increasingly targeted in legislation because of concerns over the impact of sodium and chlorides in discharge and consumers and regulators become more concerned about their impact on the environment, awareness and involvement among water professionals will become necessary.
Baptism by Fire