Do You Believe in Magic?

Combination of customer service, education and ethics proves a successful formula

Activation Date: 
November 24, 2009
Legacy
Legacy ID: 
21281

A New Challenge Brings New Perspective

After AB 1366 passes, a dealer in California sees the challenge as an opportunity to improve business

Activation Date: 
October 29, 2009
Legacy
Legacy ID: 
21226

Feature Articles

Extra planning and effort expand your credibility

Deck: 

Extra planning and effort expand your credibility

About The Author: 

G. A. "Andy" Marken is president of Marken Communications, Inc. Marken can be reached at andy@markencom.com.

Activation Date: 
October 29, 2009
Legacy
Legacy ID: 
21225

Are You Causing the Objections?

Stop customer objections before they happen

About The Author: 

Carl Davidson is director of Sales and Management Solutions, Inc., a consulting firm specializing in sales and management video training, recruiting and live seminars exclusively for the water equipment industry. A free demonstration video and list of products and topics is available at 800.941.0068. Send comments on this article to him at reactions@carldavidson.com; www.carldavidson.com.

Activation Date: 
October 28, 2009
Issue Reference: 
Legacy
Legacy ID: 
21214

A Sound Business Plan

Why equipment rentals work

About The Author: 

Dwayne Hannah is vice president of Entek Environmental Technologies. Hannah can be reached at 877.913.6835 or by e-mail at dwaynehannah@h2oevolution.com.

Activation Date: 
October 28, 2009
Issue Reference: 
Legacy
Legacy ID: 
21208

Staying Afloat

While many businesses struggle in a down market, Hawkins Water Tech, Inc., Middlebury, Ind., has been able to maintain success despite the current economic environment. The company serves the residential, commercial, industrial and bottled water markets, and according to Dave Hawkins, owner and president of Hawkins Water, it is this diversification that has helped his business succeed.

“It varies by month as to which market is doing better,” he said. “The commercial sector carried us through the first half of this year, but now we’re starting to see residential pick up.”

About The Author: 

Stephanie Harris is managing editor of Water Quality Products. Harris can be reached at 847.391.1007 or by e-mail at sharris@sgcmail.com.

Legacy
Legacy ID: 
21094

Where Do Your Lost Sales Go?

Taking the guesswork out of lost sales

About The Author: 

Carl Davidson is director of Sales and Management Solutions, Inc., a consulting firm specializing in sales and management video training, recruiting and live seminars exclusively for the water equipment industry. A free demonstration video and list of products and topics is available at 800.941.0068. Send comments on this article to him at reactions@carldavidson.com; www.carldavidson.com.

Activation Date: 
September 8, 2009
Legacy
Legacy ID: 
21072

The Training Investment

Why employee training is always a smart decision

About The Author: 

Tania Shammo, CWS-VI, is quality assurance officer for the Water Quality Association. Shammo can be reached at 630.929.2542 or by e-mail at tshammo@wqa.org.

Activation Date: 
September 8, 2009
Legacy
Legacy ID: 
21071

Leader of the Pack

Working to make water softeners more efficient

About The Author: 

Jerry Horner, CWS-VI, CI, is VP, sales and technical support for Topway Global, Inc., a Div. of Watts Water Quality. Horner can be reached at 800.840.1688 or by e-mail at hornerjg@watts.com.

Activation Date: 
September 8, 2009
Legacy
Legacy ID: 
21065

Keeping it Fresh

Al Lozier, CWS-VI, CI, CSR, learned the ropes of a running a successful water dealership from the ground up. He began selling residential filtration systems in 1988, and when his employer offered him the opportunity to start a satellite office the following year, Lozier gladly accepted. The result: Fresh KC Water, Shawnee, Kan.

“We wanted to be the different water treatment dealer—WQA [Water Quality Association] trained, approaching the customer from the service side instead of the sales side and offering products that fit the customer, not the dealership,” Lozier said.

About The Author: 

Caitlin Cunningham is associate editor for Water Quality Products. Cunningham can be reached at 847.391.1025 or by e-mail at ccunningham@sgcmail.com.

Activation Date: 
August 26, 2009
Legacy
Legacy ID: 
21018
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