Do you ever wonder if your website is as effective as it could be? Water Quality Products (WQP) Managing Editor Rebecca Wilhelm spoke with Christian Faure, president of Dupage Technology Group Inc., about the best practices for developing and maintaining a successful dealer website.
The world has changed in the last decade. The old adage, “Your customer won’t care what you know until they know how much you care,” has never been more true. A new generation has been raised with a focus on helping others. People of this generation not only do more themselves, they give higher ratings to companies that help others and are good corporate citizens.
Everyone benefits from participating in charity events
Almost all water equipment dealers offer a free water test. This strategy has been around for about 50 years and it may be showing its age. Is it still working for you? If you offer it on your website, how many people contact you to get one every month? If you offer it on your business cards or in your ads, is it working well or is it something that sounds good but does not bring home the bacon?
Increase the appeal of your free water test
Examining assumptions to realize more sales
Getting the most out of networking groups
In-person and social media etiquette go hand in hand
Addressing air in the bed of dry GAC
DuPage Technology Group, Inc. offers web development, hosting and IT consulting services to clients across the country. Their list of clients includes Fortune 500 companies as well as smaller to mid-sized businesses looking to leverage technology to increase production and profitability. Founded in 1998 by President Christian Faure, DTG offers all levels of IT services to its customers.