ISPC & The LeverEdge Team Up

Within the past few years the LeverEdge has become one of the nations fastest growing, more recognizable residential water treatment suppliers and ISPC has changed the way the industry looks at consumer financing.

Water Quality Products asked Mark Schabes, director of marketing for ISPC, how the LeverEdge and ISPC have developed a unique opportunity for water treatment dealers and why they’ve realized such success with their approach.

About The Author: 

For more information, contact Mark Schabes at 800.345.4772, ext. 247, or by e-mail at mschabes@theispc.com.

Activation Date: 
May 30, 2007
Issue Reference: 
Legacy
Legacy ID: 
18222

GE Branches Out

Water Quality Products asked Tom Leunig, marketing programs manager at GE Infrastructure’s Household Water Group to discuss GE’s new financing and training programs and the feedback he has received from dealers.

About The Author: 

For more information, contact Tom Leunig at 262.518.4285, or by e-mail at thomas.leunig@ge.com.

Activation Date: 
March 28, 2007
Legacy
Legacy ID: 
17921

Busting Common Financing Myths

Helping dealers reach higher growth targets

About The Author: 

Andrea Swiney is marketing manager for Aqua Finance, Inc. She can be reached at 800.234.3663, ext. 225, or by e-mail at andreas@aquafinance.com.

Activation Date: 
March 7, 2007
Issue Reference: 
Legacy
Legacy ID: 
17746

Water Opportunity Show Heads to Orlando

WQA Aquatech USA 2007 show preview

About The Author: 

Amy Osgood is associate editor for Water Quality Products. She can be reached at 847.391.1025, or by e-mail at aosgood@sgcmail.com.

Activation Date: 
January 31, 2007
Issue Reference: 
Legacy
Legacy ID: 
17628

Survey Says...

What do today’s customers want?

About The Author: 

Carl Davidson and Ric Harry are directors of Sales and Management Solutions, Inc., a consulting firm specializing in sales & management video training, recruiting and live seminars exclusively for the water equipment industry. A free demonstration video and list of products and topics is available at 800.941.0068. Send comments on this article to them at reactions@carldavidson.com; www.carldavidson.com.

Activation Date: 
November 1, 2006
Issue Reference: 
Legacy
Legacy ID: 
17433

Jujitsu Selling

Using customers’ own interests & desires as a fulcrum to make a sale

About The Author: 

Carl Davidson and Ric Harry are directors of Sales and Management Solutions, Inc., a consulting firm specializing in sales & management video training, recruiting and live seminars exclusively for the water equipment industry. A free demonstration video and list of products and topics is available at 800.941.0068. Send comments on this article to them at reactions@carldavidson.com; www.carldavidson.com.

Activation Date: 
October 4, 2006
Issue Reference: 
Legacy
Legacy ID: 
17351

Extend Your Reach

There is probably never enough time to get all your ducks in a row, but this is especially true in the summer months. Summer is an active time of the year for water dealers around the country. The weather is nice, and homeowners are trying to get the bulk of their home improvement plans, including water treatment solutions, completed before winter knocks on the door.

About The Author: 

Neda Simeonova, editor
nsimeonova@sgcmail.com

Activation Date: 
January 1, 2006
Legacy
Legacy ID: 
17254

When Good Salespeople Go Bad

How to regain control of your salespeople

About The Author: 

Carl Davidson and Ric Harry are directors of Sales and Management Solutions, Inc., a consulting firm specializing in sales & management video training, recruiting and live seminars exclusively for the water equipment industry. A free demonstration video and list of products and topics is available at 800.941.0068. Send comments on this article to them at reactions@carldavidson.com; www.carldavidson.com.

Activation Date: 
January 1, 2006
Legacy
Legacy ID: 
17246

www.WEBSITES-MATTER.com

So here I go again … this is not the first time I’ve devoted a portion of my editorial letter to the importance of having a website. Let’s face it, many water dealerships are still relying on telephone calls, snail mail and faxes in their day-to-day business activities. In fact, dealers often praise themselves for spending face time with clients; we are a service-based industry after all. But is it enough?

Activation Date: 
January 1, 2006
Issue Reference: 
Legacy
Legacy ID: 
17185

The Difference Between Feeling Good Doing Good

Learning to take action can help improve your business

Activation Date: 
January 1, 2006
Issue Reference: 
Legacy
Legacy ID: 
17183