Sales & Management Training Seminar—A Success

Don’t miss the industry’s best Sales &Management Training Seminars featuring Carl Davidson coming up in Las Vegas on Sept. 22 & 23 and in Orlando on Nov. 17 &18 designed exclusively for sales people in the water equipment industry.

Deck: 

Carl Davidson two-day seminar delivers valuable sales and management solutions to water treatment industry professionals

About The Author: 

Neda Simeonova is editor for Water Quality Products. She can be reached at 847.391.1007, or by e-mail at nsimeonova@sgcmail.com.

Activation Date: 
August 26, 2005
Issue Reference: 
Legacy
Legacy ID: 
16293

Supplier Programs Contribute to Dealer Success

These dealers have access to the best technology the industry offers, which provides a high level of consumer features and benefits.

About The Author: 

Thomas Leunig CWS-IV is marketing programs manager for the Household Water Group of GE Infrastructure Water & Process Technologies, Milwaukee, Wis. Leunig has 20 years of experience in water treatment system sales and marketing. He can be reached at 262.518.4285, or by e-mail at thomas.leunig@ge.com.

Activation Date: 
April 4, 2005
Issue Reference: 
Legacy
Legacy ID: 
15929

New Dealerships

Anything that can make employees more productive quickly, is welcomed. Over the years, the Water Quality Association (WQA) has developed some great tools that can help a water treatment dealership become productive faster.

Deck: 

WQA offers a variety of materials and services to help new dealerships become productive faster

About The Author: 

Mark Rowzee is the education director for the Water Quality Association. He can be reached at 630.505.0160, ext. 513, or by e-mail at mrowzee@mail.wqa.org.

Activation Date: 
April 4, 2005
Files: 
Issue Reference: 
Legacy
Legacy ID: 
15928

It’s a Family Thing

From hosting annual barbecue, to monthly seminars, to other festive events throughout the year, Nimbus Water Systems is always in search of ways to make their clients feel a part of the family.

Deck: 

From a small mom & pop shop to a large water business

About The Author: 

Peter Bozzo is water specialist for Nimbus Water Systems Inc., Toronto, ON, Canada. He can be reached by phone at 877-787-9287. For more information on Nimbus Water Systems visit www.nimbuswatersystems.com.

Publication Date: 
November 1, 2004
Activation Date: 
November 1, 2004
Files: 
Legacy
Legacy ID: 
15566

Beyond Water

The Home Environment Center offers its customers solutions for various indoor environmental problems.

Deck: 

A Water Retailer offers More Than Clean Water

About The Author: 

Gayle Englof is president of
The Home Environment Center.
She can be reached by E-mail
at hecford@aol.com.

Activation Date: 
August 30, 2004
Files: 
Issue Reference: 
Legacy
Legacy ID: 
15416

Heating up Your Demonstrations

Unless you have a demo that is so good the customer wants the system and wants it now, it is just not good enough.

Deck: 

A Good Demo Will Make a Difference in Your Sales

About The Author: 

Carl Davidson is president of Sales & Management Solutions, Inc., a consulting firm specializing in sales and management video training and live seminars exclusively for the water equipment industry. He has authored several books including Financial Secrets of the Water Improvement Industry and numerous articles. Send comments to davidson@salesco.net. For a free demonstration video, newsletter and list of products, contact Carl at 800-941-0068; www.carldavidson.com; davidson@carldavidson.com.

Activation Date: 
August 30, 2004
Files: 
Issue Reference: 
Legacy
Legacy ID: 
15414

Can Your Presentation Ever Be Too Good

Assume that whenever you make a statement without proof, the customer assumes you are lying.

About The Author: 

Carl Davidson is president of Sales & Management Solutions, Inc., a consulting firm specializing in sales and management video training and live seminars exclusively for the water equipment industry. He has authored several books including Financial Secrets of the Water Improvement Industry and numerous articles. Send comments to davidson@salesco.net. For a free demonstration video, newsletter and list of products, call 800-941-0068; www.carldavidson.com; davidson@carldavidson.com.

Activation Date: 
April 26, 2004
Files: 
Issue Reference: 
Legacy
Legacy ID: 
15107

Grand Opening

After finding that his warehouse space in LaPorte County, Ind., was not nearly enough anymore, Mark Joachim decided to invest in a storefront to allow a more customer-friendly environment.

Deck: 

Indiana Dealer Opens Storefront

Activation Date: 
March 30, 2004
Issue Reference: 
Legacy
Legacy ID: 
15006

Where Is My Dealer?

There are roughly 30 water treatment specialists in my general area, and in the time I have lived in my house I never have received a flier, coupon or advertisement from a water treatment dealer. Where exactly are these dealers?

About The Author: 

Wendi Hope Bishop is editor of WQP.

Publication Date: 
January 27, 2004
Activation Date: 
January 27, 2004
Files: 
Legacy
Legacy ID: 
14801

What Interests Your Customer?

Many of us get hung up on only one or two reasons why people would be interested in our products. Too often, we get in the habit of using these reasons all the time and fail to customize our approach to each individual. Usually, the reasons are saving money for softeners and health for ROs. Are these the only reasons people might be interested? Is everyone interested in these benefits? Not at all. Let's take a look at other reasons that might interest and motivate potential buyers.

About The Author: 

Carl Davidson is president of Sales & Management Solutions Inc. a company that specializes in training, recruiting and consulting for the water equipment industry. For more than 20 years, 4,000 companies in seven countries have used his services to increase sales and profits. To comment on this article, or for more information, you can reach Carl at davidson@carldavidson.com or 800-941-0068. For more information, visit www.carldavidson.com.

Publication Date: 
December 31, 2003
Activation Date: 
December 31, 2003
Files: 
Issue Reference: 
Legacy
Legacy ID: 
14712