Hard work, creative advertising and customer service help this California dealer keep growing
Dennis Martin’s success story is a classic tale of hard work and quality service. As owner of his namesake company, Martin Water Conditioning, he remembers when it was just himself with one other employee, working out of his garage in Myerstown, Pa.
That was 37 years ago.
Martin Water Conditioning prides itself on its knowledgeable employees
Mike Guidara reflects on why owning a small water business beats working for the big guys
Our Industry Forecast section includes predictions for 2010 from key players within the industry. To get a dealer’s perspective on what lies ahead in 2010, WQP Managing Editor Rebecca Wilhelm spoke to Vincent “Vince” Kent, MP, CWS-I, CI, president of Abendroth Water Conditioning in Fort Atkinson, Wis., and 2009-2010 WQA president.
Keys to a hard-working in-home demo
After reading up on water conditioning, in 1949 grocery store owner and butcher R.C. Pat Abendroth began operating Abendroth Water Conditioning out of his garage. Passed down through three generations since, today the Ft. Atkinson, Wis., family business is run by Vincent “Vince” M. Kent, MP, CWS-I, CI, the husband of Abendroth’s granddaughter Linda.
When it comes to industry participation, 2009-2010 WQA president leads by example
Being committed to call backs can increase your sales
An assessment of the water treatment industry