There are roughly 30 water treatment specialists in my general area, and in the time I have lived in my house I never have received a flier, coupon or advertisement from a water treatment dealer. Where exactly are these dealers?
Many of us get hung up on only one or two reasons why people would be interested in our products. Too often, we get in the habit of using these reasons all the time and fail to customize our approach to each individual. Usually, the reasons are saving money for softeners and health for ROs. Are these the only reasons people might be interested? Is everyone interested in these benefits? Not at all. Let's take a look at other reasons that might interest and motivate potential buyers.
Dealers are rightfully concerned about the spread of legislation prohibiting water softener discharge into city sewers and septic systems. Although California is the center of industry efforts to protect the market against arbitrary bans, in the last two years several other states have issued rules prohibiting septic tank discharge.
Nationwide legislation regarding softener discharge impacts dealers
The area in which I live has in the past five to 10 years become very overcrowded. Even though our old roads do not support it, new housing and commercial developments continue popping up on lots that you never thought could hold such construction. A continuous stream of traffic jets by at all hours. No, I don't live in a city. In fact I live in a town that used to be quite small, but somewhere along the way it developed some of the best shopping in the area.
Longtime PWQA leader and WQA member
William D. Wallace, 48, died Oct. 7 after a battle with cancer. He was a water treatment dealer and long-time member of both the Pacific Water Quality Association and WQA, serving on two committees. As a member of the PWQA’s Board of Directors, Bill distinguished himself as a hard working team member and leader of our association and for the industry as a whole.
Bill will be remembered for his easy going but direct manner as well as an outstanding asset to the industry, stated the PWQA.
Leasing makes possible a pay-as-you-go option for companies needing to add full-line bottling systems.
The rapid growth of the bottled water industry suggests that the business is a good one to get into now. If you're already in the business, it's a good time to expand your operation. After all, when the opportunity arises, it's good to be ready to act.
A smart way to start up or expand a water-bottling business
As many of us wonder when the economy will make its massive turn around, others of us feel that maybe this will be as favorable as it gets for a long time. We must make the best of it. To assist you, we offer our Annual Buyer's Guide complete with supplier and product listings, a product/service guide and an index of associations and government entities that may help advance you even further down the road to prosperity.
This issue is dedicated to those dealers who already have made a huge success for themselves in the C&I marketplace, to those dealers craving more C&I knowledge and to those who will use it as a stepping stone to new markets.
Prospecting is quite important to your career if you are in sales and to the company if you are in management. Often we get proficient at things we do not initially like if it is important. The following is a snapshot at just how important prospecting is.
Just how important is it to the water treatment industry?
The main purpose of an ozone pool system is to eliminate the following.