What Went Wrong?

The anatomy of a failed demo

About The Author: 

Carl Davidson is director of Sales and Management Solutions, Inc., a consulting firm specializing in sales and management video training, recruiting and live seminars exclusively for the water equipment industry. A free demonstration video and list of products and topics is available at 800.941.0068. Send comments on this article to him at [email protected]; www.carldavidson.com.

Activation Date: 
June 4, 2009
Issue Reference: 
Legacy
Legacy ID: 
20819

Busy & Thriving

Brian Bayford, owner and president of WaterPro, Inc., recalls his company’s first offices: a simple desk outside he and his wife’s bedroom in their eastern Virginia home.

“It was just my wife Dorothy and I and our Great Dane running the business,” Bayford said. “Within the first year, we grew, got a receptionist and built an addition onto our home so we could warehouse the products. Then we had to build an extra driveway so all the tractor trailers could fit. When we reached 12 employees, the neighbors were getting a little upset, so we moved into a real office and warehouse.”

Activation Date: 
May 28, 2009
Legacy
Legacy ID: 
20770

Stop Looking for a Salesperson Like Yourself

How dealership owners can create a successful sales staff

About The Author: 

Carl Davidson is director of Sales and Management Solutions, Inc., a consulting firm specializing in sales and management video training, recruiting and live seminars exclusively for the water equipment industry. A free demonstration video and list of products and topics is available at 800.941.0068. Send comments on this article to him at [email protected]; www.carldavidson.com.

Activation Date: 
April 16, 2009
Issue Reference: 
Legacy
Legacy ID: 
20673
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