What do today’s customers want?
Using customers’ own interests & desires as a fulcrum to make a sale
There is probably never enough time to get all your ducks in a row, but this is especially true in the summer months. Summer is an active time of the year for water dealers around the country. The weather is nice, and homeowners are trying to get the bulk of their home improvement plans, including water treatment solutions, completed before winter knocks on the door.
How to regain control of your salespeople
So here I go again … this is not the first time I’ve devoted a portion of my editorial letter to the importance of having a website. Let’s face it, many water dealerships are still relying on telephone calls, snail mail and faxes in their day-to-day business activities. In fact, dealers often praise themselves for spending face time with clients; we are a service-based industry after all. But is it enough?
Learning to take action can help improve your business
What dealers are saying about WQA’s Find a Water Professional online feature
Do you recall your childhood days when summer seemed to last forever? For most of us, those days are long gone, and now there is barely enough time for all the must-dos on the schedule. It is easy to get wrapped up in daily tasks. And while it is impossible to make time for everything, every once in while, I think it’s important to take a step back and think about the lifeblood of our industry—the people we serve.
Utilizing creative marketing techniques to promote your brand, products
How to become more positive at work