Heating up Your Demonstrations

Unless you have a demo that is so good the customer wants the system and wants it now, it is just not good enough.

Deck: 

A Good Demo Will Make a Difference in Your Sales

About The Author: 

Carl Davidson is president of Sales & Management Solutions, Inc., a consulting firm specializing in sales and management video training and live seminars exclusively for the water equipment industry. He has authored several books including Financial Secrets of the Water Improvement Industry and numerous articles. Send comments to davidson@salesco.net. For a free demonstration video, newsletter and list of products, contact Carl at 800-941-0068; www.carldavidson.com; davidson@carldavidson.com.

Activation Date: 
August 30, 2004
Files: 
Issue Reference: 
Legacy
Legacy ID: 
15414

Can Your Presentation Ever Be Too Good

Assume that whenever you make a statement without proof, the customer assumes you are lying.

About The Author: 

Carl Davidson is president of Sales & Management Solutions, Inc., a consulting firm specializing in sales and management video training and live seminars exclusively for the water equipment industry. He has authored several books including Financial Secrets of the Water Improvement Industry and numerous articles. Send comments to davidson@salesco.net. For a free demonstration video, newsletter and list of products, call 800-941-0068; www.carldavidson.com; davidson@carldavidson.com.

Activation Date: 
April 26, 2004
Files: 
Issue Reference: 
Legacy
Legacy ID: 
15107

Grand Opening

After finding that his warehouse space in LaPorte County, Ind., was not nearly enough anymore, Mark Joachim decided to invest in a storefront to allow a more customer-friendly environment.

Deck: 

Indiana Dealer Opens Storefront

Activation Date: 
March 30, 2004
Issue Reference: 
Legacy
Legacy ID: 
15006

Where Is My Dealer?

There are roughly 30 water treatment specialists in my general area, and in the time I have lived in my house I never have received a flier, coupon or advertisement from a water treatment dealer. Where exactly are these dealers?

About The Author: 

Wendi Hope Bishop is editor of WQP.

Publication Date: 
January 27, 2004
Activation Date: 
January 27, 2004
Files: 
Legacy
Legacy ID: 
14801

What Interests Your Customer?

Many of us get hung up on only one or two reasons why people would be interested in our products. Too often, we get in the habit of using these reasons all the time and fail to customize our approach to each individual. Usually, the reasons are saving money for softeners and health for ROs. Are these the only reasons people might be interested? Is everyone interested in these benefits? Not at all. Let's take a look at other reasons that might interest and motivate potential buyers.

About The Author: 

Carl Davidson is president of Sales & Management Solutions Inc. a company that specializes in training, recruiting and consulting for the water equipment industry. For more than 20 years, 4,000 companies in seven countries have used his services to increase sales and profits. To comment on this article, or for more information, you can reach Carl at davidson@carldavidson.com or 800-941-0068. For more information, visit www.carldavidson.com.

Publication Date: 
December 31, 2003
Activation Date: 
December 31, 2003
Files: 
Issue Reference: 
Legacy
Legacy ID: 
14712

Fighting Water Softener Bans

Dealers are rightfully concerned about the spread of legislation prohibiting water softener discharge into city sewers and septic systems. Although California is the center of industry efforts to protect the market against arbitrary bans, in the last two years several other states have issued rules prohibiting septic tank discharge.

Deck: 

Nationwide legislation regarding softener discharge impacts dealers

About The Author: 

Carlyn Meyer is the director of public affairs for the Water Quality Association, Lisle, Ill. For additional information, visit www.wqa.org; 630-505-0160.

Publication Date: 
November 26, 2003
Activation Date: 
November 26, 2003
Files: 
Company Reference: 
Issue Reference: 
Legacy
Legacy ID: 
14625

Check Out the Shopping Cart

The area in which I live has in the past five to 10 years become very overcrowded. Even though our old roads do not support it, new housing and commercial developments continue popping up on lots that you never thought could hold such construction. A continuous stream of traffic jets by at all hours. No, I don't live in a city. In fact I live in a town that used to be quite small, but somewhere along the way it developed some of the best shopping in the area.

About The Author: 

Wendi Hope King is editor of WQP.

Publication Date: 
November 26, 2003
Activation Date: 
November 26, 2003
Files: 
Issue Reference: 
Legacy
Legacy ID: 
14620

Water Treatment Dealer Bill Wallace Dies

Source: 
PWQA and WQA
Deck: 

Longtime PWQA leader and WQA member

William D. Wallace, 48, died Oct. 7 after a battle with cancer. He was a water treatment dealer and long-time member of both the Pacific Water Quality Association and WQA, serving on two committees. As a member of the PWQA’s Board of Directors, Bill distinguished himself as a hard working team member and leader of our association and for the industry as a whole.

Bill will be remembered for his easy going but direct manner as well as an outstanding asset to the industry, stated the PWQA.

Publication Date: 
October 15, 2003
Legacy
Legacy ID: 
35872

Equipment Leasing

Leasing makes possible a pay-as-you-go option for companies needing to add full-line bottling systems.

The rapid growth of the bottled water industry suggests that the business is a good one to get into now. If you're already in the business, it's a good time to expand your operation. After all, when the opportunity arises, it's good to be ready to act.

Deck: 

A smart way to start up or expand a water-bottling business

About The Author: 

Barry Siedell is marketing communications manager for Norland Intl. Inc., manufacturer of full-line bottling systems and components for small- to medium-sized bottled water plants worldwide.

Publication Date: 
September 26, 2003
Activation Date: 
September 26, 2003
Company Reference: 
Issue Reference: 
Legacy
Legacy ID: 
14441

Opportunities Bring Cash

As many of us wonder when the economy will make its massive turn around, others of us feel that maybe this will be as favorable as it gets for a long time. We must make the best of it. To assist you, we offer our Annual Buyer's Guide complete with supplier and product listings, a product/service guide and an index of associations and government entities that may help advance you even further down the road to prosperity.

About The Author: 

Wendi Hope King is editor of WQP. She can be reached at wqpeditor@sgcmail.com

Publication Date: 
July 31, 2003
Activation Date: 
July 31, 2003
Files: 
Issue Reference: 
Legacy
Legacy ID: 
14277