A Jacksonville, Fla., dealer holds to a straightforward strategy for success.
Tips for door-to-door success
Why training technicians to sell makes good business sense
Why education is one of the most important components of a successful business
To be a successful business owner, you have to first and foremost be a good teacher. As the president and owner of Sterling Water, Inc., Culligan, Eau Claire, Wis., Bret Tangley has come to find education to be the driving force behind his organization’s many years of success.
In uncertain times, dealers are looking for new strategies for success. Rebecca Wilhelm, assistant editor for Water Quality Products, spoke with Tom Leunig, marketing programs manager for GE Water & Process Technologies, about the future of the marketplace and how dealer networking programs can help dealers stay successful.
Rebecca Wilhelm: What does the water treatment market look like for 2008? How is it changing, and how will these changes affect dealers?
Land more sales with financing programs
Communicate your message effectively via e-mail
Help customers feel comfortable and confident about financing
Characteristics possessed by top sales people often make them poor at following up leads