Within the past few years the LeverEdge has become one of the nations fastest growing, more recognizable residential water treatment suppliers and ISPC has changed the way the industry looks at consumer financing.
Water Quality Products asked Mark Schabes, director of marketing for ISPC, how the LeverEdge and ISPC have developed a unique opportunity for water treatment dealers and why they’ve realized such success with their approach.
Water Quality Products asked Tom Leunig, marketing programs manager at GE Infrastructure’s Household Water Group to discuss GE’s new financing and training programs and the feedback he has received from dealers.
Helping dealers reach higher growth targets
WQA Aquatech USA 2007 show preview
What do today’s customers want?
Using customers’ own interests & desires as a fulcrum to make a sale
There is probably never enough time to get all your ducks in a row, but this is especially true in the summer months. Summer is an active time of the year for water dealers around the country. The weather is nice, and homeowners are trying to get the bulk of their home improvement plans, including water treatment solutions, completed before winter knocks on the door.
How to regain control of your salespeople
So here I go again … this is not the first time I’ve devoted a portion of my editorial letter to the importance of having a website. Let’s face it, many water dealerships are still relying on telephone calls, snail mail and faxes in their day-to-day business activities. In fact, dealers often praise themselves for spending face time with clients; we are a service-based industry after all. But is it enough?