Wasted Time, Money and Energy

It’s too bad that so many water management and
manufacturing firms waste so much money on public relations (PR) activities
that have little or no impact on the press or, more importantly, on their
prospective customers.

Deck: 

Public relations efforts are better off with management’s involvement.

About The Author: 

G.A. “Andy” Marken is president of Marken Communications, Inc. in Santa Clara, Calif. He may be reached at andy@markencom.com.

Activation Date: 
January 30, 2002
Issue Reference: 
Legacy
Legacy ID: 
12921

Boost POE Sales by Leveraging the New Arsenic Standard

Recent market research showed that more than 73 percent of consumers prefer to consult with a water treatment professional when dealing with arsenic. Combining this inclination with the preference for the POE approach, the treatment professional has a unique opportunity to generate significant new revenue from POE sales with minimal upfront effort.

About The Author: 

Craig Winter, CWS-III, is president of EnviroInvestigations & Remediation, Inc., which operates a water treatment sales and service division called Advanced Quality Water Solutions (AQWS) (www.aqws.com). The company is headquartered in Brunswick, Maine, with additional offices in central and northern Maine. AQWS has been working to combat arsenic contamination in drinking water since 1999. Craig has more than 12 years experience working with contaminated groundwater issues and can be reached at 207-721-8620; cwinter@suscom-maine.net

Publication Date: 
January 30, 2002
Activation Date: 
January 30, 2002
Issue Reference: 
Legacy
Legacy ID: 
12916

Only Time Will Tell

The unprecedented events of Sept. 11 and the recession that began hitting our nation at the beginning of 2001 created havoc in the business world. The water industry was no exception; it also saw its share of fluctuation. With such an unpredictable economy, we move into 2002. WQP asked industry professionals nationwide to comment on what the water industry may see in the upcoming year. Although these professionals share their outlooks for next year, only time will tell what lies ahead.

Deck: 

2002 Industry Predictions

Publication Date: 
January 1, 2002
Activation Date: 
January 1, 2002
Legacy
Legacy ID: 
12832

Smart Management Through the Downturn

Not since 1990 have we seen a downturn in the economy as we have for the past five months. Most indicators point to only a mild improvement through the middle of this year. While the downturn – okay, recession – was tough in the early 1990s, you have to go back to the early 1980s to see one that had the global scale as the one we’re experiencing now.

Even before the Sept. 11 disaster, we saw the warning signs.

Deck: 

Not since 1990 have we seen a downturn in the economy as we have for the past five months. Most indicators point to only a mild improvement through the middle of this year. While the downturn - okay, recession - was tough in the early 1990s, you have to go back to the early 1980s to see one that had the global scale as the one we're experiencing now.

About The Author: 

Andy Marken is president of Marken Communications, Inc. in Santa Clara, Calif. He may be reached at andy@markencom.com.

Publication Date: 
January 1, 2002
Activation Date: 
January 1, 2002
Legacy
Legacy ID: 
12827

Culligan Recognizes Actions of Employees & Independent Dealers in Wake of National Tragedy

Source: 
Culligan Intl,
Deck: 

From delivery of water to volunteering in the relief efforts at "Ground Zero," Culligan got involved

Like the rest of the country, Culligan employees and Culligan dealers, were devastated as they watched the events of Sept. 11 unfold. While many could only watch, the Culligan family responded, doing all that they could to help the rescuers and victims in New York, Washington D.C., and Pennsylvania cope with the devastation.

Publication Date: 
October 12, 2001
Legacy
Legacy ID: 
31679

Gas Chlorine Education

The Gas Chlorine Education Committee announced the launch of an industry-wide campaign entitled, "Gas Chlorine: The One and Only Choice for Water Disinfection." The year-long campaign takes aim at unsubstantiated reports questioning the safety of gas chlorination.

Deck: 

Committee launches chlorine safety campaign

Publication Date: 
September 11, 2001
Activation Date: 
September 11, 2001
Files: 
Issue Reference: 
Legacy
Legacy ID: 
12620

Water Tests Protect Customers From Guilty Parties

Despite the regulations set for treatment plants, the general public will find itself focusing on the negative and seeking additional treatment from our industry. This spells opportunity for water treatment dealers to illustrate how their services can benefit the public.

I’ve been thinking about the numerous Clean Water Act (CWA) violations we read about — too many to keep up on.

About The Author: 

Wendi Hope King is editor of Water Quality Products.

Publication Date: 
September 11, 2001
Activation Date: 
September 11, 2001
Issue Reference: 
Legacy
Legacy ID: 
12619

Web-Based & Wireless Revolutions

The media predicts that virtually all work as we know it soon will be Web-based and wireless. With the proliferation of PDAs and cell phones, and with their continually decreasing costs, this statement is hard to refute. An article published in Software Technology magazine stated that to characterize this new technology as a "revolution" is an understatement. Rather it is a "cataclysmic change."

Deck: 

A "window of opportunity" for the water treatment service industry

About The Author: 

Lorraine Keating is president of Prism Visual Software. Prism Visual Software has been developing software products for the product delivery and field service industries for more than 12 years. Prism’s industry-specific products integrate with off-the-shelf accounting software from AccountMate Software Corp. The equipment servicing software products continually are enhanced to offer the industry the best of the current technology as it fits the industry’s needs. All of Prism’s products are Web-based, wireless and combine operations and financials.

Publication Date: 
May 10, 2001
Activation Date: 
May 10, 2001
Files: 
Company Reference: 
Issue Reference: 
Legacy
Legacy ID: 
12357

I've Never Met a Rich Sharecropper

Sharecroppers are poor tenant farmers. They farm the land for the owner in exchange for a share of or percentage of the crops they produce for the owner. They do what they are told and have no land to farm themselves.

No matter how hard they work, they usually are poor. Isn’t it an interesting thing that the least successful salespeople in our industry see themselves as sharecroppers but the most successful see themselves as farmers.

The Sharecropper Mentality

Deck: 

Sharecroppers are poor tenant farmers. They farm the land for the owner in exchange for a share of or percentage of the crops they produce for the owner. They do what they are told and have no land to farm themselves.

About The Author: 

Carl Davidson is president of Sales & Management Solutions, which provides sales and management training designed exclusively for the water equipment industry. For more than 13 years, he has helped more than 1,400 companies in seven countries. For a free demonstration tape and catalog, contact the company at 800-941-0068; www.salesco.net.

Publication Date: 
March 14, 2001
Activation Date: 
March 14, 2001
Issue Reference: 
Legacy
Legacy ID: 
12212

We Ought to Be Committed

We ought to be committed. No, that isn’t a comment on our mental stability but rather a comment addressing the fact that we ought to be totally committed to success if we intend to achieve it. After all, our degree of success at selling or managing our business is what largely determines the material quality of our life.

Deck: 

We ought to be committed. No, that isn’t a comment on our mental stability but rather a comment addressing the fact that we ought to be totally committed to success if we intend to achieve it.

About The Author: 

Carl Davidson is president of Sales & Management Solutions, which provides sales and management training designed exclusively for the water equipment industry. For more than 13 years, he has helped more than 1,400 companies in seven countries. For a free demonstration tape and catalog, contact the company at 800.941.0068; www.salesco.net.

Publication Date: 
February 14, 2001
Activation Date: 
February 14, 2001
Files: 
Legacy
Legacy ID: 
12018