Marketing for the Now

Imagine for a moment that you have decided to open your business all over again. For argument’s sake, let’s say you have moved into a brick-and-mortar office building. On day one, your first order of business is to get your operations up and running. On Monday morning, you will need to be aware of your overhead:

Deck: 

The importance of including a marketing plan in your budget

Publication Date: 
February 12, 2015
Activation Date: 
February 12, 2015
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Focus on the Follow-Up

Follow-ups: In my experience, hardly anyone does them — but that is precisely one of the biggest reasons that you should be doing them. No one else is, and your customers will be blown away. I personally believe that the follow-up should be considered the most important part of the sales process. You know you are better than your competition — but you need to demonstrate that to your customers. Maybe follow-ups are something you have heard that you should be doing, but you do not know how. 

Deck: 

The positives of scheduling a follow-up visit with every customer

Publication Date: 
February 11, 2015
Activation Date: 
February 11, 2015
Issue Reference: 

Service Department Profitability

Nowadays it seems every discussion on growing a business or even surviving the current economic conditions begins with: “How can I do more with what I have?” Our clients continue to ask us, “What can I do and where can I go to grow?” Our answer is always the same: Maximize your current assets. 

Deck: 

Optimizing your company’s service center with burdened labor costing

Publication Date: 
February 11, 2015
Activation Date: 
February 11, 2015
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Transatlantic Transactions

The company for which Parisian Jerome Papaya works, Puribec, started as a Kinetico water softener dealer primarily serving residential customers in the mid-sized Quebecois city of Rimouski. Today, it is the province’s official provider of Kinetico products, and has expanded its business to serve small commercial, municipal and industrial businesses, with 20 dealers in Quebec and some operations in West Africa. As the company has grown and evolved, so has Papaya’s career in the industry.

It All Started in Paris

Deck: 

Starting in a mid-sized city in Quebec, one company now extends its services to West Africa

Publication Date: 
February 11, 2015
Activation Date: 
February 11, 2015
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Do It Now

I am guessing that many of you, like me, are master procrastinators. Case in point: I am writing this editorial letter on the day it is due. While some things, like my editorial letter, can be accomplished correctly and effectively even at the eleventh hour, there are some aspects of running a company that could negatively affect your business if you put off implementing them.

Deck: 

Managing Editor Kate Cline shares the negative impact procrastination can have on a business

Publication Date: 
February 11, 2015
Activation Date: 
February 11, 2015
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WQRF Seeks Comments on Proposed Research Projects

Source: 
Water Quality Research Foundation
Deck: 

The Water Quality Research Foundation is seeking comments on two new proposed projects for 2015

With only three months remaining in its Investing in Your Future Capital Campaign, the Water Quality Research Foundation (WQRF) is eager to kick off its next research proje

Publication Date: 
February 10, 2015

WQA Announces Updates to Organization

Source: 
Water Quality Assn.
Deck: 

The association announced several changes to its organizational structure

The Water Quality Assn.’s (WQA) board of governors recently returned from its annual retreat and strategy session, and announced several important updates.

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Publication Date: 
February 4, 2015

POU Housings & Filters

Company Reference: 

POU Series housings and filters, part of the ONE Filtration Simplified product offering, are designed for simple and easy installation while being ecofriendly. The filter housing is reusable once the internal cartridge has reached its useful life. The high-capacity, high-flow filters with low pressure drop feature Direct Connect installation to connect directly to the kitchen or bathroom cold water faucet for full-flow filtration.

Bluewater Shortlisted for Transform Awards Europe

Source: 
Bluewater
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Bluewater was shortlisted as a Transform Awards Europe finalist

Swedish-based Bluewater brand and its London public relations and brand communications strategist, David Noble of Rocket Content Marketing Ltd., have been shortlisted as a 2015 Transform Awards Europe finalist in three brand communication categories.

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Publication Date: 
January 30, 2015

Water Quality Research Foundation Announces Amway as Dignitary Partner

Source: 
Water Quality Research Foundation
Deck: 

Amway was announced as a dignitary partner by the Water Quality Research Foundation

The Water Quality Research Foundation (WQRF) welcomed Amway as a dignitary partner of its Investing in Your Future Campaign. According to the foundation, Amway's leadership commitment of $125,000 will make a tremendous difference as it strives to enhance its research efforts for the betterment of the water quality industry.

WQRF also welcomed Amway as the newest member on the Campaign National Steering Committee.

Publication Date: 
January 28, 2015
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