When considering an integrated marketing program, or even looking for a powerful low-cost medium, e-mail marketing can be an effective and cost-efficient marketing vehicle. If you follow the five tips outlined below, you should expect more success in preventing your message from being blocked by spam filters, or worse, deleted or marked as spam by the “e-mail gatekeeper.”
Best practices for e-mail marketing compaigns
Before Casey Taylor become president of Waterlogic West, he worked for Taylor Made Water Systems, a family-run business in Northern California started by Taylor and his father and brother in 1998. In 2012, the Taylors sold the business to Waterlogic, a point-of-use (POU) water purification provider.
Northern California POU business’ commitment to service extends beyond the office
They say the only constant is change. As the world and the industry change around us, it’s important that we stay up to date — and that means some big changes here at WQP.
With the November issue, we are debuting not only a brand new look, but a new size too. We hope you enjoy this convenient format and updated design, but never fear—we will continue to offer the same quality content you have come to expect from WQP in the past almost-20 years.
In a predominately male industry like water quality, the differences between men and women can result in little things that can cost big sales. In Part 1 of this three-part series (“What Women Want,” February 2014), we discussed how to prepare for your sales appointment. In Part 2 (“What Women Want: The Sales Appointment,” June 2014) we discuss what to do — and not do — during the appointment.
Tips on post-sale followup & customer service
In the early 1980s, Bob Hoey earned his certification as both a Water Quality Assn. Certified Water Specialist and Certified Sales Representative. He said he was the only person in the Twin Cities market at the time to have both those certifications, and people started to take notice.
"People started jokingly calling me the water doctor," he said, "so I started working that angle, put up a logo and acquired a phone number with our name."
Water Doctors in Minnesota fosters community relationships for increased growth
UV Superstore has announced new models in its BA Series line of UV water disinfection systems. Five models are now available, and they feature new flow rate options. With easy installation and flow rates from 4 to 16 gpm, these systems are designed to provide years of safe, effective and reliable service. BA Series whole-house UV systems inactivate pathogens without adding anything to the water—no aftertaste, no chemicals and no harmful byproducts.
The Water Treatment Benefits App serves as a digital playbook where dealers can customize individual pitches to homeowners. This easy-to-use technology can help increase close rates and decrease overall pitch times by eliminating the need for onsite calculations. Pentair plans to launch four additional apps that enhance the buying experience for homeowners and improve onsite training for field technicians.
Filmtec 500-gpd residential RO elements facilitate the production of high-quality potable water. These elements use a new membrane chemistry that maximizes performance through balanced flow and high rejection, all in a compact, space-saving design that allows for consistent, quick refill with no intermediary tank. The new membrane chemistry helps utilize water more efficiently, leading to increased system recovery.
Protector UV systems are made with polished 304 stainless steel. The systems have an audible alarm for lamp-out conditions and LED light signals when the system is operating. A digital display indicates lamp and ballast life in hours. The systems are suitable for 1-, 8- and 12-gpm flow rates and come with a seven-year warranty.
Before Casey Taylor become president of Waterlogic West, he worked for Taylor Made Water System, a family run business in Northern California started by Taylor, his father and brother in 1998. In 2012, the Taylors sold the business to Waterlogic, a point-of-use (POU) water purification provider that designs commercial and residential water dispensers for markets around the world.
Northern California POU business has a commitment to service that extends beyond its office walls