Commercial Certification

Residential drinking water treatment unit products have many standards and protocols available to companies to demonstrate that their products have been tested and certified to verify that the materials that come into contact with drinking water are not harmful, the products are structurally sound and the performance reduction claims are accurate. Commercial products were seemingly left in the dust, however, and end users do not have a significant amount of guidance within the standards to make the same distinctions about these larger systems. 

Deck: 

Testing & certification options for commercial water treatment systems

About The Author: 

Tina Donda, CWS-VI, is global business development manager for the Water Quality Assn. Donda can be reached at tdonda@wqa.org or 630.929.2533.

Publication Date: 
July 18, 2014
Activation Date: 
July 18, 2014
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Making Marketing Priorities

Google, Kleenex, Xerox, Wite-Out and Seeing Eye Dogs. These household names all share a common trait: They all carry an automatic recognition stimulus to the brain, yet not one of them is an actual product. They are however, brand names that have become synonymous with their product category. Have you Googled something lately? If you have a runny nose do you reach for a facial tissue or a Kleenex?

Deck: 

Four key aspects of a strong marketing plan

About The Author: 

Brad Good is partner for the Good Marketing Group. Good can be reached at bgood@goodgroupllc.com or 484.902.8914.

Publication Date: 
July 18, 2014
Activation Date: 
July 18, 2014
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The Lowdown on Lead

In 2011, the Water Quality Assn. (WQA) reported in Water Quality Products on the history of lead in drinking water and the difficulties of testing for it. 

Deck: 

The challenges of creating a lead removal certification protocol

About The Author: 

Tom Spoden, CWS-VI, is laboratory manager for the Water Quality Assn. Spoden can be reached at tspoden@wqa.org or 630.505.0160.

Publication Date: 
May 9, 2014
Activation Date: 
May 9, 2014
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Planned Spending, Smart Spending

plan without action is a daydream; action without a plan is a nightmare.” – Japanese proverb

“Put simply, your advertising plan tells you how you plan to attract customers.” – Roy H. Williams, the Wizard of Ads. 

Deck: 

Get the most for your money with an advertising plan

About The Author: 

Sarah Ripley is marketing consultant and partner for Wizard of Ads. Ripley can be reached at sarahripley@wizardofads.com.

Publication Date: 
May 9, 2014
Activation Date: 
May 9, 2014
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For All the Right Reasons

More confidence in your employees. Stronger work relationships. Faster preparedness of new staff. Fewer errors in the field.

If these are goals you would like to achieve in your company, the Water Quality Assn. (WQA) is introducing an effective way to meet them — and it is a way that has already been proven.

Deck: 

How WQA’s mentoring program helps businesses meet goals

About The Author: 

John Hoffman, J.D., is communications consultant for the Water Quality Assn. Hoffman can be reached at john.hoffman@wqa.org or 630.505.0160.

Tanya Lubner is director of education and certification for the Water Quality Assn. Lubner can be reached at tlubner@wqa.org or 630.505.0160.

Publication Date: 
April 4, 2014
Activation Date: 
April 4, 2014
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The Three-Legged Stool

Imagine settling into your favorite restaurant, pub or even lunch counter. You are hungry or thirsty, and ready and willing to spend your hard-earned money. You see one seat left at the bar or counter, and it is a stool with three legs. As you pull out the stool, ready to sit and enjoy a meal or some fine spirits, you notice one of the legs is badly cracked, bent or broken. You know that if you sit on that stool, you are probably going to fall over.

Deck: 

The three parts of a successful marketing campaign

About The Author: 

Brad Good is partner for the Good Marketing Group. Good can be reached at bgood@goodgroupllc.com.

Publication Date: 
April 4, 2014
Activation Date: 
April 4, 2014
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Sales Analysis for Sales Effectiveness

Frank Lloyd Wright advised, “Get the habit of analysis—analysis will in time enable synthesis to become your habit of mind.” 

A clever business is one that looks at every facet of the sales cycle. This includes a periodic, thorough sales analysis. According to business intelligence software company MicroStrategy, “Sales reporting and analysis provide visibility into a company’s sales pipeline, integrating information from sales, customer and financial sources for a complete picture of sales performance.

Deck: 

Plan for the future with periodic business analysis

About The Author: 

Sarah Ripley is marketing consultant and partner for Wizard of Ads. Ripley can be reached at sarahripley@wizardofads.com.

Publication Date: 
March 24, 2014
Activation Date: 
March 24, 2014
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New Year, New Laws

Whether you slept through the ball drop at midnight or yelled “Happy New Year!” with your friends and family, 2014 is well underway. With the new year came some new laws that everyone in the drinking water treatment industry we should be aware of. 

California Product Registration

Deck: 

Regulatory changes affecting the water industry in 2014

About The Author: 

Amy Reichel is Gold Seal sales and marketing associate and tradeshow specialist for the Water Quality Assn. Reichel can be reached at areichel@wqa.org or 630.505.0287.

Publication Date: 
February 6, 2014
Activation Date: 
February 6, 2014
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Harvesting the Low-Hanging Fruit

Getting found on the Web is harder than it has ever been. Ensure that you are covering the basics of your Web presence with a combination of measurement techniques, site wiring and a basic content strategy. Here are four easy ways you can “harvest the low-hanging fruit” of organic search.

Reassure Google 

Deck: 

Simple ways to get your company noticed on search engines

About The Author: 

Joel Hughes is a founding principal of MediaPress Studios, a subsidiary of Scranton Gillette Communications Inc. Hughes can be reached at jhughes@sgcmail.com or 847.391.1015.

Publication Date: 
February 6, 2014
Activation Date: 
February 6, 2014
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Feeling the Fear

The year started off with big news in the water treatment industry. The chemical spill in West Virginia, which affected more then 300,000 people, topped national headlines for weeks in January. The “do not use” advisory lasted more then a week for portions of that population, forcing them to rely on bottled water for drinking, cooking and bathing for up to 10 days.

About The Author: 

Kate Cline is managing editor of Water Quality Products. Cline can be reached at kcline@sgcmail.com or 847.391.1007.

Publication Date: 
February 6, 2014
Activation Date: 
February 6, 2014
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