For All the Right Reasons

More confidence in your employees. Stronger work relationships. Faster preparedness of new staff. Fewer errors in the field.

If these are goals you would like to achieve in your company, the Water Quality Assn. (WQA) is introducing an effective way to meet them — and it is a way that has already been proven.

Deck: 

How WQA’s mentoring program helps businesses meet goals

About The Author: 

John Hoffman, J.D., is communications consultant for the Water Quality Assn. Hoffman can be reached at john.hoffman@wqa.org or 630.505.0160.

Tanya Lubner is director of education and certification for the Water Quality Assn. Lubner can be reached at tlubner@wqa.org or 630.505.0160.

Publication Date: 
April 4, 2014
Activation Date: 
April 4, 2014
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The Three-Legged Stool

Imagine settling into your favorite restaurant, pub or even lunch counter. You are hungry or thirsty, and ready and willing to spend your hard-earned money. You see one seat left at the bar or counter, and it is a stool with three legs. As you pull out the stool, ready to sit and enjoy a meal or some fine spirits, you notice one of the legs is badly cracked, bent or broken. You know that if you sit on that stool, you are probably going to fall over.

Deck: 

The three parts of a successful marketing campaign

About The Author: 

Brad Good is partner for the Good Marketing Group. Good can be reached at bgood@goodgroupllc.com.

Publication Date: 
April 4, 2014
Activation Date: 
April 4, 2014
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Sales Analysis for Sales Effectiveness

Frank Lloyd Wright advised, “Get the habit of analysis—analysis will in time enable synthesis to become your habit of mind.” 

A clever business is one that looks at every facet of the sales cycle. This includes a periodic, thorough sales analysis. According to business intelligence software company MicroStrategy, “Sales reporting and analysis provide visibility into a company’s sales pipeline, integrating information from sales, customer and financial sources for a complete picture of sales performance.

Deck: 

Plan for the future with periodic business analysis

About The Author: 

Sarah Ripley is marketing consultant and partner for Wizard of Ads. Ripley can be reached at sarahripley@wizardofads.com.

Publication Date: 
March 24, 2014
Activation Date: 
March 24, 2014
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New Year, New Laws

Whether you slept through the ball drop at midnight or yelled “Happy New Year!” with your friends and family, 2014 is well underway. With the new year came some new laws that everyone in the drinking water treatment industry we should be aware of. 

California Product Registration

Deck: 

Regulatory changes affecting the water industry in 2014

About The Author: 

Amy Reichel is Gold Seal sales and marketing associate and tradeshow specialist for the Water Quality Assn. Reichel can be reached at areichel@wqa.org or 630.505.0287.

Publication Date: 
February 6, 2014
Activation Date: 
February 6, 2014
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Harvesting the Low-Hanging Fruit

Getting found on the Web is harder than it has ever been. Ensure that you are covering the basics of your Web presence with a combination of measurement techniques, site wiring and a basic content strategy. Here are four easy ways you can “harvest the low-hanging fruit” of organic search.

Reassure Google 

Deck: 

Simple ways to get your company noticed on search engines

About The Author: 

Joel Hughes is a founding principal of MediaPress Studios, a subsidiary of Scranton Gillette Communications Inc. Hughes can be reached at jhughes@sgcmail.com or 847.391.1015.

Publication Date: 
February 6, 2014
Activation Date: 
February 6, 2014
Issue Reference: 

Feeling the Fear

The year started off with big news in the water treatment industry. The chemical spill in West Virginia, which affected more then 300,000 people, topped national headlines for weeks in January. The “do not use” advisory lasted more then a week for portions of that population, forcing them to rely on bottled water for drinking, cooking and bathing for up to 10 days.

About The Author: 

Kate Cline is managing editor of Water Quality Products. Cline can be reached at kcline@sgcmail.com or 847.391.1007.

Publication Date: 
February 6, 2014
Activation Date: 
February 6, 2014
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The Science Behind the Standards

There is a buzz of excitement throughout the industry surrounding the Water Quality Assn.’s (WQA) Sustainability Standards. The development of these standards was sparked by the WQA board of governors, which tasked the association with finding a proactive way to promote sustainability and environmental awareness across the entire drinking water treatment sector. This torch was eagerly taken up by industry volunteers, with task force ranks eventually growing to represent more than 50 WQA members and stakeholders.

Deck: 

The life-cycle approach to creating sustainability standards

About The Author: 

Stuart Mann, CWS-VI, is sustainability certification supervisor for the Water Quality Assn. Mann can be reached at smann@wqa.org or 630.929.2546.
Eric Yeggy, CWS-VI, is program development manager for the Water Quality Assn. Yeggy can be reached at eyeggy@wqa.org or 630.929.2539.

Publication Date: 
January 16, 2014
Activation Date: 
January 16, 2014
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Wag the Dog

The company I went to work for when I first came into the water industry 15 years ago had a management turnover problem. Sales managers would rarely last longer than six months before they either were fired or became frustrated with the position and left of their own accord. Often it was a race to see which happened first.

Deck: 

Creating accountability to ensure a successful business

About The Author: 

Kelly R. Thompson, CWS VI, CI, is president of Moti-Vitality LLC. Thompson can be reached at kellyt@moti-vitality.com or 810.560.2788.

Publication Date: 
December 5, 2013
Activation Date: 
December 5, 2013
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Rock On With Certified Systems

It’s a lazy Saturday morning at the Unger house. Mom is at work, and she left me and the kids (ages 11, nine, seven and five) a giant list of chores to complete while she is away. The problem is, we do not have much enthusiasm or energy to get them done — so what do we do?

Deck: 

Understanding the science behind heavy metal filtration certification

About The Author: 

Mark T. Unger, CWS-VI, is technical and training manager for the Water Quality Assn. Unger can be reached at munger@wqa.org or 630.505.0160.

Publication Date: 
October 17, 2013
Activation Date: 
October 17, 2013
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A Bang for Your Co-Op Buck

According to the Merriam-Webster dictionary, a co-op, or cooperative, is an enterprise or organization owned by and operated for the benefit of those using its services. As a business owner using a co-op for advertising, it is not always easy to maximize your benefits. There often are regulations to follow, including which logo sizes and media to use, plus exclusivity if you want to get the full financial reimbursement for your effort. Then, when you fulfill all the requirements, you still only receive 50% of your advertising spend.

Deck: 

Strategic ways to optimize your co-op funding

About The Author: 

Shannon Good is president of the Good Marketing Group. Good can be reached at sgood@goodgroupllc.com or 484.902.8914.

Publication Date: 
October 17, 2013
Activation Date: 
October 17, 2013
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