Change is all around us, and being able to adapt to that change is key to business success, whether that means integrating new technologies or accommodating new regulations and certification requirements. The coming year is likely to bring plenty of change to the water quality industry, but these changes will bring opportunity.
WQP asked three industry experts to share their thoughts on the changes and trends that will affect the industry in 2015. From new regulations to evolving customer needs, there will be plenty of chances for our industry to adapt and find success.
AWWA CEO David LaFrance thanks water professionals nationwide for keeping water safe for drinking
Dec. 16, 2014, marked the 40th anniversary of the Safe Drinking Water Act (SDWA), which today includes regulations for more than 90 contaminants. American Water Works Assn. (AWWA) CEO David LaFrance issued the following statement to mark the occasion.
Residential drinking water treatment unit products have many standards and protocols available to companies to demonstrate that their products have been tested and certified to verify that the materials that come into contact with drinking water are not harmful, the products are structurally sound and the performance reduction claims are accurate. Commercial products were seemingly left in the dust, however, and end users do not have a significant amount of guidance within the standards to make the same distinctions about these larger systems.
Testing & certification options for commercial water treatment systems
Google, Kleenex, Xerox, Wite-Out and Seeing Eye Dogs. These household names all share a common trait: They all carry an automatic recognition stimulus to the brain, yet not one of them is an actual product. They are however, brand names that have become synonymous with their product category. Have you Googled something lately? If you have a runny nose do you reach for a facial tissue or a Kleenex?
Four key aspects of a strong marketing plan
In 2011, the Water Quality Assn. (WQA) reported in Water Quality Products on the history of lead in drinking water and the difficulties of testing for it.
The challenges of creating a lead removal certification protocol
“A plan without action is a daydream; action without a plan is a nightmare.” – Japanese proverb
“Put simply, your advertising plan tells you how you plan to attract customers.” – Roy H. Williams, the Wizard of Ads.
Get the most for your money with an advertising plan
More confidence in your employees. Stronger work relationships. Faster preparedness of new staff. Fewer errors in the field.
If these are goals you would like to achieve in your company, the Water Quality Assn. (WQA) is introducing an effective way to meet them — and it is a way that has already been proven.
How WQA’s mentoring program helps businesses meet goals
Imagine settling into your favorite restaurant, pub or even lunch counter. You are hungry or thirsty, and ready and willing to spend your hard-earned money. You see one seat left at the bar or counter, and it is a stool with three legs. As you pull out the stool, ready to sit and enjoy a meal or some fine spirits, you notice one of the legs is badly cracked, bent or broken. You know that if you sit on that stool, you are probably going to fall over.
The three parts of a successful marketing campaign
Frank Lloyd Wright advised, “Get the habit of analysis—analysis will in time enable synthesis to become your habit of mind.”
A clever business is one that looks at every facet of the sales cycle. This includes a periodic, thorough sales analysis. According to business intelligence software company MicroStrategy, “Sales reporting and analysis provide visibility into a company’s sales pipeline, integrating information from sales, customer and financial sources for a complete picture of sales performance.
Plan for the future with periodic business analysis
Whether you slept through the ball drop at midnight or yelled “Happy New Year!” with your friends and family, 2014 is well underway. With the new year came some new laws that everyone in the drinking water treatment industry we should be aware of.
California Product Registration
Regulatory changes affecting the water industry in 2014