Columns

Marketing-Business
Feb 12 2015
Imagine for a moment that you have decided to open your business all over again. For argument’s sake, let’s say you have moved into a brick-and-...
Feb 12 2015
Almost all of the water that has ever existed on our planet is the same water we see today, 97% of which is non-potable seawater. The remaining 3% is...
Kinetico Puribec - Dealer of the Month
Feb 11 2015
The company for which Parisian Jerome Papaya works, Puribec, started as a Kinetico water softener dealer primarily serving residential customers in...
Feb 11 2015
I am guessing that many of you, like me, are master procrastinators. Case in point: I am writing this editorial letter on the day it is due. While...
Dec 18 2014
Dec. 16, 2014, marked the 40th anniversary of the Safe Drinking Water Act (SDWA), which today includes regulations for more than 90 contaminants...
May 9 2014
“A plan without action is a daydream; action without a plan is a nightmare.” – Japanese proverb “Put simply, your advertising plan tells you how...
Mar 24 2014
Frank Lloyd Wright advised, “Get the habit of analysis—analysis will in time enable synthesis to become your habit of mind.”  A clever business...
Mar 20 2013
When choosing pipe or fittings for any water application, the material options can be overwhelming. This was not always the case, though: For...
Feb 5 2013
The Water Quality Assn.’s (WQA) Gold Seal product certification program continues to grow and expand to meet the needs of the industry. This is being...
scale_prevention_certification
Jun 28 2012
Scale not only clogs pipes and destroys valves, it also consumes energy. According to the U.S. Energy Information Administration’s Annual Energy...
Jun 18 2012
Anyone who has ever used Google knows the search engine enables companies to advertise products and services next to search results, as well as on...
Apr 24 2012
When we consider the common cause of business challenges in most circumstances, it often comes down to communication—or the lack thereof. The failure...
Feb 24 2012
Recently, the U.S. Environmental Protection Agency (EPA) announced it had worked with three New Jersey school districts to successfully lower lead...
Jan 24 2012
In December, the U.S. Environmental Protection Agency (EPA), the National Institutes of Health and the Food and Drug Administration announced that as...
Nov 30 2011
The past year was a rough one for businesses in the U.S. and around the world. The economy continues to weigh heavily on everyone’s minds....
Nov 4 2011
In recent days, groundwater has been gaining attention. Increased hydraulic fracturing operations have caused controversy over potential methane gas...
Oct 26 2011
As I write this, the U.S. is in the wake of two natural disasters: the earthquake that rocked the East Coast on Aug. 23 and Hurricane Irene, which...
Jul 13 2011
A few weeks ago, the local electric utility visited my apartment building to give the residents free efficiency upgrades. The focus was not solely...
Feb 6 2011
The two best ways to bar yourself from new ideas in sales and sales management training are to label a trainer as “old school” and decide that people...
Jan 24 2011
The world has changed in the last decade. The old adage, “Your customer won’t care what you know until they know how much you care,” has never been...