Getting found on the Web is harder than it has ever been. Ensure that you are covering the basics of your Web presence with a combination of measurement techniques, site wiring and a basic content strategy. Here are four easy ways you can “harvest the low-hanging fruit” of organic search.
Simple ways to get your company noticed on search engines
The year started off with big news in the water treatment industry. The chemical spill in West Virginia, which affected more then 300,000 people, topped national headlines for weeks in January. The “do not use” advisory lasted more then a week for portions of that population, forcing them to rely on bottled water for drinking, cooking and bathing for up to 10 days.
There is a buzz of excitement throughout the industry surrounding the Water Quality Assn.’s (WQA) Sustainability Standards. The development of these standards was sparked by the WQA board of governors, which tasked the association with finding a proactive way to promote sustainability and environmental awareness across the entire drinking water treatment sector. This torch was eagerly taken up by industry volunteers, with task force ranks eventually growing to represent more than 50 WQA members and stakeholders.
The life-cycle approach to creating sustainability standards
The company I went to work for when I first came into the water industry 15 years ago had a management turnover problem. Sales managers would rarely last longer than six months before they either were fired or became frustrated with the position and left of their own accord. Often it was a race to see which happened first.
Creating accountability to ensure a successful business
It’s a lazy Saturday morning at the Unger house. Mom is at work, and she left me and the kids (ages 11, nine, seven and five) a giant list of chores to complete while she is away. The problem is, we do not have much enthusiasm or energy to get them done — so what do we do?
Understanding the science behind heavy metal filtration certification
According to the Merriam-Webster dictionary, a co-op, or cooperative, is an enterprise or organization owned by and operated for the benefit of those using its services. As a business owner using a co-op for advertising, it is not always easy to maximize your benefits. There often are regulations to follow, including which logo sizes and media to use, plus exclusivity if you want to get the full financial reimbursement for your effort. Then, when you fulfill all the requirements, you still only receive 50% of your advertising spend.
Strategic ways to optimize your co-op funding
At first glance, this issue of Water Quality Products might seem to have a rock ‘n’ roll theme, with phrases like “rock on” and “heavy metal” peppering the article titles — but unfortunately the issue at hand is anything but rock ‘n’ roll.
The focus of these articles is heavy metals, contaminants that lately have been making more waves than usual within the industry. Between the quickly approaching deadline for the new federal low-lead law and the recent release of California’s proposed chromium-6 limit, it is one that will continue to be a concern.
Chlorine is and has been the No. 1 disinfectant used by water treatment systems throughout the world for more than 100 years. Currently, a majority of municipal water systems use chlorine to disinfect their drinking water. Recently, though, concerns over chlorine’s limitations have emerged, and research into alternative disinfectants is ongoing.
New disinfection options may provide alternatives to traditional chlorine
Reading the Centers for Disease Control and Prevention’s (CDC) Web pages on recreational water illnesses (RWIs) is enough to make someone never want set foot in a swimming pool again. From the list of pathogens that can cause RWIs (which includes some nasty fellows, such as Cryptosporidium, Legionella, E. coli and more) to statistics on sources of disease (“on average, people have about 0.14 grams of feces on their bottoms”), the cringe factor is high.
As concern for the environment moves ever closer to the forefront of public and media attention, the water treatment industry has been subjected to criticism. Reverse osmosis (RO) systems and softeners have been accused of wasting water and contributing to salinity problems, and producers of bottled water vie with filter manufacturers over which option is greener.
New standards provide sustainability certification for carbon products