“A plan without action is a daydream; action without a plan is a nightmare.” – Japanese proverb
“Put simply, your advertising plan tells you how you plan to attract customers.” – Roy H. Williams, the Wizard of Ads.
Get the most for your money with an advertising plan
More confidence in your employees. Stronger work relationships. Faster preparedness of new staff. Fewer errors in the field.
If these are goals you would like to achieve in your company, the Water Quality Assn. (WQA) is introducing an effective way to meet them — and it is a way that has already been proven.
How WQA’s mentoring program helps businesses meet goals
Imagine settling into your favorite restaurant, pub or even lunch counter. You are hungry or thirsty, and ready and willing to spend your hard-earned money. You see one seat left at the bar or counter, and it is a stool with three legs. As you pull out the stool, ready to sit and enjoy a meal or some fine spirits, you notice one of the legs is badly cracked, bent or broken. You know that if you sit on that stool, you are probably going to fall over.
The three parts of a successful marketing campaign
Frank Lloyd Wright advised, “Get the habit of analysis—analysis will in time enable synthesis to become your habit of mind.”
A clever business is one that looks at every facet of the sales cycle. This includes a periodic, thorough sales analysis. According to business intelligence software company MicroStrategy, “Sales reporting and analysis provide visibility into a company’s sales pipeline, integrating information from sales, customer and financial sources for a complete picture of sales performance.
Plan for the future with periodic business analysis
Whether you slept through the ball drop at midnight or yelled “Happy New Year!” with your friends and family, 2014 is well underway. With the new year came some new laws that everyone in the drinking water treatment industry we should be aware of.
California Product Registration
Regulatory changes affecting the water industry in 2014
Getting found on the Web is harder than it has ever been. Ensure that you are covering the basics of your Web presence with a combination of measurement techniques, site wiring and a basic content strategy. Here are four easy ways you can “harvest the low-hanging fruit” of organic search.
Simple ways to get your company noticed on search engines
The year started off with big news in the water treatment industry. The chemical spill in West Virginia, which affected more then 300,000 people, topped national headlines for weeks in January. The “do not use” advisory lasted more then a week for portions of that population, forcing them to rely on bottled water for drinking, cooking and bathing for up to 10 days.
There is a buzz of excitement throughout the industry surrounding the Water Quality Assn.’s (WQA) Sustainability Standards. The development of these standards was sparked by the WQA board of governors, which tasked the association with finding a proactive way to promote sustainability and environmental awareness across the entire drinking water treatment sector. This torch was eagerly taken up by industry volunteers, with task force ranks eventually growing to represent more than 50 WQA members and stakeholders.
The life-cycle approach to creating sustainability standards
The company I went to work for when I first came into the water industry 15 years ago had a management turnover problem. Sales managers would rarely last longer than six months before they either were fired or became frustrated with the position and left of their own accord. Often it was a race to see which happened first.
Creating accountability to ensure a successful business
It’s a lazy Saturday morning at the Unger house. Mom is at work, and she left me and the kids (ages 11, nine, seven and five) a giant list of chores to complete while she is away. The problem is, we do not have much enthusiasm or energy to get them done — so what do we do?
Understanding the science behind heavy metal filtration certification