New Year, New Initiatives

The Water Quality Assn.’s (WQA) Gold Seal product certification program continues to grow and expand to meet the needs of the industry. This is being accomplished while maintaining quality control procedures and customer service. Regulatory acceptance of Gold Seal certification has reached a new high with the addition of the U.S. Environmental Protection Agency’s (EPA) Energy Star program, which is now accepting the Gold Seal program for compliance of water coolers.  

Deck: 

WQA prepares for new and ongoing ventures in 2013

About The Author: 

Tom Palkon, CWS-VI, is director of product certification for the Water Quality Assn. Palkon can be reached at tpalkon@wqa.org or 630.505.0160.

Publication Date: 
February 5, 2013
Activation Date: 
February 5, 2013
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Banning the Bottle

As usual, when we rang in the New Year last month, new rules and regulations took effect — including several concerning the sale of bottled water.

The battle over bottled water can be quite divisive. Its proponents argue that it is a convenient and healthy way to stay hydrated. Its detractors argue that it is expensive and leads to more waste in landfills.

About The Author: 

Kate Cline is managing editor of Water Quality Products. Cline can be reached at kcline@sgcmail.com or 847.391.1007.

Publication Date: 
February 4, 2013
Activation Date: 
February 4, 2013
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Commercial Compliance

Residential drinking water treatment products have a plethora of standards and protocols available to demonstrate that they have been tested and certified to ensure that the materials that come into contact with drinking water are not harmful, the products are structurally sound and the performance reduction claims are accurate. Commercial products were left in the dust, however, and end users do not have a significant amount of guidance within the standards to make the same distinctions about these larger systems.

Deck: 

Certification options for commercial treatment systems

About The Author: 

Tina Donda is product certification supervisor for the Water Quality Assn. Donda can be reached at tfischer@wqa.org or 630.929.2533.

Publication Date: 
January 8, 2013
Activation Date: 
January 8, 2013
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Marketing Myth Shakedown

Whether it is search engine marketing (SEM), search engine optimization (SEO) or website design, there are many myths about Internet marketing that just do not hold up to testing. Let's tackle the top 18.

Keep in mind these myths are for service-based small businesses with the primary goal of generating leads.

Myth #1: You need to be No. 1 on Google. In reality, the cost per click to be No. 1 in paid advertising for all pertinent keywords is generally not cost-effective.

Deck: 

A look at the most common online marketing misconceptions

About The Author: 

Bryan Trilli is team leader for Optimized Marketing. Trilli can be reached at bryan@optimized-marketing.com or 919.789.1888.

Publication Date: 
November 29, 2012
Activation Date: 
November 29, 2012
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Becoming a Star

For many years, I noticed the Energy Star sticker on my salon's water cooler, and I used to wonder what it meant. Who put the sticker there? What makes a water cooler a star?
This was years before I considered purchasing an appliance, let alone making third-party certification my career. Now my view is different, because all I see are labels, symbols and marks, and I have the knowledge and resources to understand the programs.

Product Categories

Deck: 

Energy Star testing and requirements for water coolers

About The Author: 

Sarah Zrout, CWS-VI, is quality manager for the Water Quality Assn. Zrout can be reached at szrout@wqa.org or 630.505.0160.

Publication Date: 
November 15, 2012
Activation Date: 
November 15, 2012
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Tablet Transformation

IPads and tablet devices have become important to sales and marketing professionals in home products and many other industries, according to a recent survey of business professionals.

Deck: 

How iPads and tablets are changing the face of sales and marketing

About The Author: 

Mary Lou Denny is executive vice president of Walt Denny Inc. Denny can be reached at marylou@waltdenny.com.

Publication Date: 
November 15, 2012
Activation Date: 
November 15, 2012
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Planning for Product Design & Development

Product development is a set of actions needed to create a new product for entry into the marketplace. In the design and development process, it is vital to think through the process and outline it in an organized fashion.

Deck: 

The planning stage is key to a successful product launch

About The Author: 

Glen Kosowski, CWS-VI, is facility assessment manager for the Water Quality Assn. Kosowski can be reached at gkosowski@wqa.org or 630.505.0160.

Publication Date: 
October 30, 2012
Activation Date: 
October 30, 2012
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Sorting Out Scale Prevention

Scale not only clogs pipes and destroys valves, it also consumes energy. According to the U.S. Energy Information Administration’s Annual Energy Outlook 2012, more than 10% of the energy consumed in a home goes toward heating water.

Many consumers use energy-efficient products to save money. What many do not know is that energy-saving efforts can be negated if they have hard water and do not address scale.

Deck: 

Developing a consistent standard for energy-saving anti-scale devices

About The Author: 

Eric Yeggy is business development manager for the Water Quality Assn. Yeggy can be reached at eyeggy@wqa.org or 630.929.2539.

Publication Date: 
June 28, 2012
Activation Date: 
June 28, 2012
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Mapping a Company Strategy

What do you want to improve this year? How are you going to do it? Do you have a plan?

For several years, I have traveled across the U.S., Canada and the U.K. to speak to owner-operated companies about how to make their messages more persuasively powerful.

I would talk about the principles of a powerful message, and I would always have three or four owners come up to me afterward and ask conspiratorially what the secrets were.

Deck: 

Simple tips for planning your company’s future

About The Author: 

Tim Miles is founder and president of the Imagination Advisory Group. Miles can be reached at tim@thedailyblur.com or 573.234.6282.

Publication Date: 
June 28, 2012
Activation Date: 
June 28, 2012
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Optimizing Online Advertising

Anyone who has ever used Google knows the search engine enables companies to advertise products and services next to search results, as well as on websites, Google Maps and many other places on the Web. These ads can be a great way for businesses to build Web traffic and see positive results.

In order to ensure that these ads provide the most benefit, it is important to know how to use Google AdWords, a bidding system used by advertisers to help determine when and where their ads will display. Advertisers competitively bid to display their ads next to the keywords they specify.

Deck: 

Strategies for targeting customers with effective online ads

About The Author: 

Mary Lou Denny is executive vice president of Walt Denny Inc. Denny can be reached at marylou@waltdenny.com
or 630.323.0555.

Publication Date: 
June 18, 2012
Activation Date: 
June 18, 2012
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