Becoming a Star

For many years, I noticed the Energy Star sticker on my salon's water cooler, and I used to wonder what it meant. Who put the sticker there? What makes a water cooler a star?
This was years before I considered purchasing an appliance, let alone making third-party certification my career. Now my view is different, because all I see are labels, symbols and marks, and I have the knowledge and resources to understand the programs.

Product Categories

Deck: 

Energy Star testing and requirements for water coolers

About The Author: 

Sarah Zrout, CWS-VI, is quality manager for the Water Quality Assn. Zrout can be reached at szrout@wqa.org or 630.505.0160.

Publication Date: 
November 15, 2012
Activation Date: 
November 15, 2012
Company Reference: 
Issue Reference: 

Tablet Transformation

IPads and tablet devices have become important to sales and marketing professionals in home products and many other industries, according to a recent survey of business professionals.

Deck: 

How iPads and tablets are changing the face of sales and marketing

About The Author: 

Mary Lou Denny is executive vice president of Walt Denny Inc. Denny can be reached at marylou@waltdenny.com.

Publication Date: 
November 15, 2012
Activation Date: 
November 15, 2012
Issue Reference: 

Planning for Product Design & Development

Product development is a set of actions needed to create a new product for entry into the marketplace. In the design and development process, it is vital to think through the process and outline it in an organized fashion.

Deck: 

The planning stage is key to a successful product launch

About The Author: 

Glen Kosowski, CWS-VI, is facility assessment manager for the Water Quality Assn. Kosowski can be reached at gkosowski@wqa.org or 630.505.0160.

Publication Date: 
October 30, 2012
Activation Date: 
October 30, 2012
Company Reference: 
Issue Reference: 

Sorting Out Scale Prevention

Scale not only clogs pipes and destroys valves, it also consumes energy. According to the U.S. Energy Information Administration’s Annual Energy Outlook 2012, more than 10% of the energy consumed in a home goes toward heating water.

Many consumers use energy-efficient products to save money. What many do not know is that energy-saving efforts can be negated if they have hard water and do not address scale.

Deck: 

Developing a consistent standard for energy-saving anti-scale devices

About The Author: 

Eric Yeggy is business development manager for the Water Quality Assn. Yeggy can be reached at eyeggy@wqa.org or 630.929.2539.

Publication Date: 
June 28, 2012
Activation Date: 
June 28, 2012
Company Reference: 
Issue Reference: 

Mapping a Company Strategy

What do you want to improve this year? How are you going to do it? Do you have a plan?

For several years, I have traveled across the U.S., Canada and the U.K. to speak to owner-operated companies about how to make their messages more persuasively powerful.

I would talk about the principles of a powerful message, and I would always have three or four owners come up to me afterward and ask conspiratorially what the secrets were.

Deck: 

Simple tips for planning your company’s future

About The Author: 

Tim Miles is founder and president of the Imagination Advisory Group. Miles can be reached at tim@thedailyblur.com or 573.234.6282.

Publication Date: 
June 28, 2012
Activation Date: 
June 28, 2012
Issue Reference: 

Optimizing Online Advertising

Anyone who has ever used Google knows the search engine enables companies to advertise products and services next to search results, as well as on websites, Google Maps and many other places on the Web. These ads can be a great way for businesses to build Web traffic and see positive results.

In order to ensure that these ads provide the most benefit, it is important to know how to use Google AdWords, a bidding system used by advertisers to help determine when and where their ads will display. Advertisers competitively bid to display their ads next to the keywords they specify.

Deck: 

Strategies for targeting customers with effective online ads

About The Author: 

Mary Lou Denny is executive vice president of Walt Denny Inc. Denny can be reached at marylou@waltdenny.com
or 630.323.0555.

Publication Date: 
June 18, 2012
Activation Date: 
June 18, 2012
Issue Reference: 

Assuring Accuracy & Reliability

In April 2012, the Water Quality Assn. (WQA) laboratory received third-party accreditation to ISO/IEC 17025 from International Accreditation Services. For many years, WQA’s laboratory already has been operating in compliance with this standard.

Deck: 

Third-party accreditation recognizes laboratory’s technical competence

About The Author: 

Emily Bolda is laboratory manager for the Water Quality Assn. Bolda can be reached at ebolda@wqa.org or 630.505.0160.

Publication Date: 
June 18, 2012
Activation Date: 
June 18, 2012
Company Reference: 
Issue Reference: 

Keeping Up With the Times

If the articles in this month’s Dealer Insight special section are any indication, today’s customers are changing. This means dealers need to change their sales approaches too—keeping up not only with customers’ needs, but also the latest technology, research and regulations.

About The Author: 

Kate Cline is managing editor of Water Quality Products. Cline can be reached at kcline@sgcmail.com or 847.391.1007.

Publication Date: 
May 30, 2012
Activation Date: 
May 30, 2012
Issue Reference: 

Are Your Misconceptions Costing You Sales?

Most of us feel we are pretty tolerant. However, many in our industry have misconceptions that are costing them a fortune. Here are some assumptions that you should examine honestly to see if you are losing money because of your beliefs.

Do You Like Salespeople?

Deck: 

Examining assumptions to realize more sales

About The Author: 

Carl Davidson is president of Sales And Management Solutions Inc., a New York-based company that specializes in live and video training, coaching, recruiting and lead generation for the water equipment industry. To see a list of products and free sales training videos, visit www.carldavidson.com or call 716.580.3384.

Publication Date: 
October 1, 2010
Activation Date: 
October 1, 2010
Issue Reference: 

Turning Objections Around

In today’s economy, it is harder than ever to get appointments with people who actually have the money or credit to buy water equipment. That is why it is a shame to see salespeople who do not try as hard as they can to get the sales from these golden opportunities. This article is taken from coaching calls I performed for clients and actual sales situations and objections that came up around the country.

Objection 1: We’re Happy With the Taste of Our Tap Water

Deck: 

Objections that can be overcome to make a sale

About The Author: 

Carl Davidson is president of Sales And Management Solutions, Inc., a New York-based company that specializes in live and video training, coaching, recruiting and lead generation for the water equipment industry. To see a list of products and free sales training videos, visit www.carldavidson.com or call 716.580.3384.

Publication Date: 
June 1, 2010
Activation Date: 
June 1, 2010
Issue Reference: