Whether it is search engine marketing (SEM), search engine optimization (SEO) or website design, there are many myths about Internet marketing that just do not hold up to testing. Let's tackle the top 18.
Keep in mind these myths are for service-based small businesses with the primary goal of generating leads.
Myth #1: You need to be No. 1 on Google. In reality, the cost per click to be No. 1 in paid advertising for all pertinent keywords is generally not cost-effective.
A look at the most common online marketing misconceptions
For many years, I noticed the Energy Star sticker on my salon's water cooler, and I used to wonder what it meant. Who put the sticker there? What makes a water cooler a star?
This was years before I considered purchasing an appliance, let alone making third-party certification my career. Now my view is different, because all I see are labels, symbols and marks, and I have the knowledge and resources to understand the programs.
Energy Star testing and requirements for water coolers
IPads and tablet devices have become important to sales and marketing professionals in home products and many other industries, according to a recent survey of business professionals.
How iPads and tablets are changing the face of sales and marketing
Product development is a set of actions needed to create a new product for entry into the marketplace. In the design and development process, it is vital to think through the process and outline it in an organized fashion.
The planning stage is key to a successful product launch
Scale not only clogs pipes and destroys valves, it also consumes energy. According to the U.S. Energy Information Administration’s Annual Energy Outlook 2012, more than 10% of the energy consumed in a home goes toward heating water.
Many consumers use energy-efficient products to save money. What many do not know is that energy-saving efforts can be negated if they have hard water and do not address scale.
Developing a consistent standard for energy-saving anti-scale devices
What do you want to improve this year? How are you going to do it? Do you have a plan?
For several years, I have traveled across the U.S., Canada and the U.K. to speak to owner-operated companies about how to make their messages more persuasively powerful.
I would talk about the principles of a powerful message, and I would always have three or four owners come up to me afterward and ask conspiratorially what the secrets were.
Simple tips for planning your company’s future
Anyone who has ever used Google knows the search engine enables companies to advertise products and services next to search results, as well as on websites, Google Maps and many other places on the Web. These ads can be a great way for businesses to build Web traffic and see positive results.
In order to ensure that these ads provide the most benefit, it is important to know how to use Google AdWords, a bidding system used by advertisers to help determine when and where their ads will display. Advertisers competitively bid to display their ads next to the keywords they specify.
Strategies for targeting customers with effective online ads
In April 2012, the Water Quality Assn. (WQA) laboratory received third-party accreditation to ISO/IEC 17025 from International Accreditation Services. For many years, WQA’s laboratory already has been operating in compliance with this standard.
Third-party accreditation recognizes laboratory’s technical competence
If the articles in this month’s Dealer Insight special section are any indication, today’s customers are changing. This means dealers need to change their sales approaches too—keeping up not only with customers’ needs, but also the latest technology, research and regulations.
Most of us feel we are pretty tolerant. However, many in our industry have misconceptions that are costing them a fortune. Here are some assumptions that you should examine honestly to see if you are losing money because of your beliefs.
Do You Like Salespeople?
Examining assumptions to realize more sales