What do you want to improve this year? How are you going to do it? Do you have a plan?
For several years, I have traveled across the U.S., Canada and the U.K. to speak to owner-operated companies about how to make their messages more persuasively powerful.
I would talk about the principles of a powerful message, and I would always have three or four owners come up to me afterward and ask conspiratorially what the secrets were.
Simple tips for planning your company’s future
Anyone who has ever used Google knows the search engine enables companies to advertise products and services next to search results, as well as on websites, Google Maps and many other places on the Web. These ads can be a great way for businesses to build Web traffic and see positive results.
In order to ensure that these ads provide the most benefit, it is important to know how to use Google AdWords, a bidding system used by advertisers to help determine when and where their ads will display. Advertisers competitively bid to display their ads next to the keywords they specify.
Strategies for targeting customers with effective online ads
In April 2012, the Water Quality Assn. (WQA) laboratory received third-party accreditation to ISO/IEC 17025 from International Accreditation Services. For many years, WQA’s laboratory already has been operating in compliance with this standard.
Third-party accreditation recognizes laboratory’s technical competence
If the articles in this month’s Dealer Insight special section are any indication, today’s customers are changing. This means dealers need to change their sales approaches too—keeping up not only with customers’ needs, but also the latest technology, research and regulations.
Most of us feel we are pretty tolerant. However, many in our industry have misconceptions that are costing them a fortune. Here are some assumptions that you should examine honestly to see if you are losing money because of your beliefs.
Do You Like Salespeople?
Examining assumptions to realize more sales
In today’s economy, it is harder than ever to get appointments with people who actually have the money or credit to buy water equipment. That is why it is a shame to see salespeople who do not try as hard as they can to get the sales from these golden opportunities. This article is taken from coaching calls I performed for clients and actual sales situations and objections that came up around the country.
Objection 1: We’re Happy With the Taste of Our Tap Water
Objections that can be overcome to make a sale
Heptachlor epoxide, trichloroethane, aesthetic chlorine, acrylonitrile, TDS, xylenes, lead, arsenic, hexachlorocyclopentadiene … Certainly, some of the chemicals listed above are recognizable not only to you but also to the average consumer. Some of them are recognizable to you, but the average consumer would stumble through their pronunciation. Should you consider certifying the contaminants listed above?
Deciding which contaminant reduction claims to certify
“Arsenic Found in Groundwater.” How many times have you seen that headline? There is no doubt that arsenic has become a common household term, used not only by teenagers studying the periodic table but also by adults who have long forgotten their high school chemistry classes.
In the last 10 years, arsenic has made headlines for various reasons. Most deal with human exposure and its associated risks.
Arsenic is present in natural deposits in the earth. It can enter drinking water supplies from these deposits or from agricultural and industrial activities.
Developing less expensive POE systems for arsenic treatment
When we consider the common cause of business challenges in most circumstances, it often comes down to communication—or the lack thereof. The failure of many business relationships or initiatives is the result of poor communication. Whether one is selling or managing, good communication skills are critical.
Influence customers with a message that inspires
Worries about toxins are all around us. It seems that everyday, news stories report a new chemical threat in the clothes we wear, the air we breathe, the water we drink or the bottles we drink it out of. These emerging contaminants seem to be popping up all over the place. But what about chemicals we have known about for years—especially the ones we intentionally put in our drinking water?