In today’s economy, it is harder than ever to get appointments with people who actually have the money or credit to buy water equipment. That is why it is a shame to see salespeople who do not try as hard as they can to get the sales from these golden opportunities. This article is taken from coaching calls I performed for clients and actual sales situations and objections that came up around the country.
Objection 1: We’re Happy With the Taste of Our Tap Water
Objections that can be overcome to make a sale
Heptachlor epoxide, trichloroethane, aesthetic chlorine, acrylonitrile, TDS, xylenes, lead, arsenic, hexachlorocyclopentadiene … Certainly, some of the chemicals listed above are recognizable not only to you but also to the average consumer. Some of them are recognizable to you, but the average consumer would stumble through their pronunciation. Should you consider certifying the contaminants listed above?
Deciding which contaminant reduction claims to certify
“Arsenic Found in Groundwater.” How many times have you seen that headline? There is no doubt that arsenic has become a common household term, used not only by teenagers studying the periodic table but also by adults who have long forgotten their high school chemistry classes.
In the last 10 years, arsenic has made headlines for various reasons. Most deal with human exposure and its associated risks.
Arsenic is present in natural deposits in the earth. It can enter drinking water supplies from these deposits or from agricultural and industrial activities.
Developing less expensive POE systems for arsenic treatment
When we consider the common cause of business challenges in most circumstances, it often comes down to communication—or the lack thereof. The failure of many business relationships or initiatives is the result of poor communication. Whether one is selling or managing, good communication skills are critical.
Influence customers with a message that inspires
Worries about toxins are all around us. It seems that everyday, news stories report a new chemical threat in the clothes we wear, the air we breathe, the water we drink or the bottles we drink it out of. These emerging contaminants seem to be popping up all over the place. But what about chemicals we have known about for years—especially the ones we intentionally put in our drinking water?
Recently, the U.S. Environmental Protection Agency (EPA) announced it had worked with three New Jersey school districts to successfully lower lead levels in their drinking water. Testing in 2010 and 2011 found elevated lead levels in approximately 8% of the outlets it tested at the Atlantic City, Union City and Weehawken school districts. The districts resolved the problem through a variety of methods, from filtration to replacing fixtures to simply shutting off those outlets. The latest round of testing showed that lead levels were within acceptable EPA limits.
In December, the U.S. Environmental Protection Agency (EPA), the National Institutes of Health and the Food and Drug Administration announced that as a part of a collaboration, a new high-speed robotic screening system would begin testing a library of 10,000 compounds for potential toxicity.
The past year was a rough one for businesses in the U.S. and around the world. The economy continues to weigh heavily on everyone’s minds. This year, Water Quality Products conducted its fifth annual State of the Industry Survey to find out how the economy affected the water treatment industry. Once again, readers indicated that the down economy and depressed housing market were the factors that most negatively affected sales in the last year
In recent days, groundwater has been gaining attention. Increased hydraulic fracturing operations have caused controversy over potential methane gas contamination. Reports indicate that groundwater aquifers, especially in the drought-prone southwestern U.S., are being depleted more quickly than they can be recharged. Surveys, like the one recently released by the U.S. Geological Survey (USGS), reveal that contaminants such as arsenic are widespread in the nation’s water wells.
As I write this, the U.S. is in the wake of two natural disasters: the earthquake that rocked the East Coast on Aug. 23 and Hurricane Irene, which spun its way from the Carolinas to Canada just a few days later.