The two best ways to bar yourself from new ideas in sales and sales management training are to label a trainer as “old school” and decide that people in your market do not like the techniques discussed. Both of these allow a person to stay the way they are without being upset by new ideas.
Do You Want to Stay the Same?
Do 'old school' sales techniques still work?
The world has changed in the last decade. The old adage, “Your customer won’t care what you know until they know how much you care,” has never been more true. A new generation has been raised with a focus on helping others. People of this generation not only do more themselves, they give higher ratings to companies that help others and are good corporate citizens.
Everyone benefits from participating in charity events
Have you taken advantage of energy efficiency-related discounts and rebates on appliances? You can find incentives in your region by visiting www.energysavers.gov/financial/.
The state of Illinois recently offered a one-day program offering a 15% point-of-sale rebate to consumers replacing old appliances with Energy Star-qualified models. The rebate program generated more than $25 million in sales and resulted in the sale of more than 27,000 energy-efficient appliances in the state.
Energy Star program offers tools and incentives to save energy and money
It’s time to hang up your new 2011 calendar and flip to January. As you literally turn a new page, I’m sure many of you have made resolutions to turn a new page of a different sort for the new year, whether it’s practicing healthier eating habits or achieving new professional goals.
At both the state and federal levels, there are more programs than ever before encouraging homeowners to build and remodel with energy efficiency in mind through incentives like rebates and tax credits.
According to the U.S. Department of Energy, consumers who purchase and install specific products, such as energy-efficient windows, insulation, doors, roofs and heating and cooling equipment in existing homes can receive a tax credit for 30% of the cost, up to $1,500, for improvements “placed in service” from Jan. 1, 2009, through Dec. 31, 2010.
In this issue of Water Quality Products, you will find an abundance of tips and ideas for networking of all kinds: from lead exchange groups and community service groups (“A Community Affair,” page 16) to social media etiquette and hosting “TweetUps” to bring connections made online into live gatherings (“Today’s Successful Networking,” page 14).
Looking at magazines or watching television commercials, do you ever come across an advertisement and think, “Who came up with this stuff?” Just Google “bad commercials” or “bad print ads,” and you’ll see a plethora of talking cats, embarrassing typos and offensive stereotypes. Or take a look at a YouTube clip of Jay Leno’s “Headlines” segment—many of these marketing mishaps are the result of do-it-yourself (DIY) marketing gone wrong.
It is easy to be overwhelmed by the constant barrage of information coming at us from various types of media. This is why it is helpful to have one helpful resource you know will be valuable year-round, such as the Water Quality Products annual Buyer’s Guide.
It was about this time last year that Assembly Bill 1366, the second major legislative challenge to water softeners in California, was being debated in the state legislature. As we all know, the bill eventually passed, although with input from the water treatment community the impact on water dealers was minimized.
In reader surveys, respondents consistently state that regulatory and legislative issues will be important in coming months. The following are some of the regional legislative issues that were brought up at the WQA Aquatech USA 2010 tradeshow:
How Will You Use It?
If you were at WQA Aquatech USA 2010 in Orlando in March, there was no way you could avoid hearing about the release of the highly anticipated results of the Battelle Study. If you haven’t taken a look at the study results, see “Battelle Benefits” on page 8 to see a summary.