Looking at magazines or watching television commercials, do you ever come across an advertisement and think, “Who came up with this stuff?” Just Google “bad commercials” or “bad print ads,” and you’ll see a plethora of talking cats, embarrassing typos and offensive stereotypes. Or take a look at a YouTube clip of Jay Leno’s “Headlines” segment—many of these marketing mishaps are the result of do-it-yourself (DIY) marketing gone wrong.
It is easy to be overwhelmed by the constant barrage of information coming at us from various types of media. This is why it is helpful to have one helpful resource you know will be valuable year-round, such as the Water Quality Products annual Buyer’s Guide.
It was about this time last year that Assembly Bill 1366, the second major legislative challenge to water softeners in California, was being debated in the state legislature. As we all know, the bill eventually passed, although with input from the water treatment community the impact on water dealers was minimized.
In reader surveys, respondents consistently state that regulatory and legislative issues will be important in coming months. The following are some of the regional legislative issues that were brought up at the WQA Aquatech USA 2010 tradeshow:
How Will You Use It?
If you were at WQA Aquatech USA 2010 in Orlando in March, there was no way you could avoid hearing about the release of the highly anticipated results of the Battelle Study. If you haven’t taken a look at the study results, see “Battelle Benefits” on page 8 to see a summary.
Ever since the devastating earthquake in Haiti on Jan. 12, I have seen numerous news stories and press releases about water professionals donating time, equipment and expertise to relief efforts, specifically those providing clean, safe water to the displaced and distressed victims of the quake. Here are some noteworthy examples:
Attending tradeshows, whether as exhibitors or attendees, is certainly expensive. Add up airfare or mileage, hotel expenses, dining costs, attendee or exhibitor registration and any additional expenses—and there are always additional expenses—and you will come up with a sizable number. In a world where everyone is looking for smart ways to save money, cutting back on tradeshow attendance seems like a relatively simple way to save not just money but also time.
Looking back on 2009, the year presented a number of challenges to our industry. The lingering economic downturn demanded innovation and perseverance. Environmental legislation in California forced dealers to defend their technologies and businesses. In both cases, water professionals have proved to be up to the challenge.
Last year saw the defeat of AB 2270, a statewide bill proposed in California that would have allowed softener bans. This year, a similar bill, AB 1366, appeared in that state and was passed into law in October.
After almost two years as associate editor for the Water Quality Products team, I am honored to step in as the new managing editor of WQP.
I can’t imagine a more exciting time to be involved in the water treatment industry. Recent months have dealt the industry a tough economic hand, but water professionals have demonstrated their resilience and creativity, using innovation and hard work to not only stay afloat, but also thrive. As the economy shows signs of life once again, this hard work makes the industry better positioned to take advantage of new opportunities.
Saying goodbye is never easy to do, but after more than two years reporting and writing on the water quality industry, I have to say goodbye to our readers.
Over the years, I have truly enjoyed meeting so many of you and learning about the industry, and I have tried my best to keep you informed on the latest technologies, regulatory updates and trends that will affect your business.
Although I may be an optimist, it does seem as if we are beginning to see some faint glimmers of hope in terms of an economic recovery.
The Consumer Confidence Index rose from 47.4 in July up to 54.1 in August; the stock market is steadying; and unemployment rates are leveling, if not decreasing. We certainly are not out of the woods yet, but we are at least pointed in the right direction and seem to be making our way out.