In the Know

With 2008 coming to a close, we can now look back on what was an eventful and challenging year for the water treatment industry. But through our knowledge and active participation, we have been able to overcome the obstacles that confronted our industry this year.

Activation Date: 
November 20, 2008
Files: 
Legacy
Legacy ID: 
19847

Hard Work Pays Off… For Now

On Sept. 30, California Gov. Arnold Schwarzenegger declared the proposed water softener ban AB 2270 went too far as he exercised his authoritative right and declared “no” to the proposed legislation. Many months of hard work and passionate public-awareness efforts were repaid with this veto, and those in the water treatment industry who supported these efforts should be commended for the work you have done to help make this possible.

Activation Date: 
October 24, 2008
Issue Reference: 
Legacy
Legacy ID: 
19751

Where Do You Draw the Line?

The topic of a lively discussion held during the Dealer Section meeting at the recent WQA Mid-Year Conference stuck with me long after the meeting adjourned. The subject of conversation was how to identify and address employee theft in your business, and every dealer in attendance had real-life examples to share. Now I?ll admit that going into the meeting I thought the discussion would be about employees who steal water-softening systems or perhaps dabble in embezzlement, but it turns out I wasn?t thinking simple enough.

Activation Date: 
September 30, 2008
Issue Reference: 
Legacy
Legacy ID: 
19664

Opportunities Abound

For those of us involved in the water treatment industry, I think we are embarking on some pretty exciting times.

It seems as if you can’t walk pass a newsstand these days without seeing water in the headlines. From water shortages to drug-tainted water, this noble industry is quickly making its way into the forefront of America’s consciousness.

Activation Date: 
August 25, 2008
Issue Reference: 
Legacy
Legacy ID: 
19569

Information Matters

With the 2008 Olympics set to begin this month in Beijing, NBC announced it will be using the event as research to better understand how people use different media platforms to experience the games. The network has said it hopes the research will provide a comprehensive picture of how people supplement television with other tools such as video streaming, video on demand and mobile phones.

Activation Date: 
August 4, 2008
Files: 
Issue Reference: 
Legacy
Legacy ID: 
19489

Water, Water Everywhere… Nor Any Drop to Drink

It’s summertime in Chicago and it couldn’t be better—the weather is warm, the beaches are bustling and the Cubs are leading all of major league baseball. Although us Midwesterners are enjoying the season and all of its accessories, I am reminded every time I read through a newspaper that there are regions of this country that are facing serious water woes: they are running out of it.

Activation Date: 
June 25, 2008
Files: 
Legacy
Legacy ID: 
19386

Gain the Edge

I’m sure you’ve heard it all before, but yes the economy is down. These are tough times, especially for small business owners whose majority of revenue is generated through the residential market. With housing starts at all-time lows, you might very well be feeling the negative effects rippling though your business.

But luckily it’s not all doom and gloom. For water treatment dealers who practice smart business techniques and put in some extra effort, it’s business as usual.

Activation Date: 
May 28, 2008
Legacy
Legacy ID: 
19315

Do You Have a Plan?

There are an estimated 78.2 million baby boomers in the U.S. today, and of these about 7,900 will turn 62 each day this year. This means roughly 330 Americans reach retirement age every hour, according to the U.S. Census Bureau.

Activation Date: 
May 21, 2008
Files: 
Issue Reference: 
Legacy
Legacy ID: 
19290

Keeping Up With the Trends

Trends are always changing, but are you keeping up with them? While technological advancements inevitably improve our way of life—just as microwaves allow us to cook up meals in only a few minutes and cell phones enable us to communicate with one another from any location at any time—the initial acceptance of technology is often met with some resistance.

Activation Date: 
April 25, 2008
Files: 
Issue Reference: 
Legacy
Legacy ID: 
19208

What Can Green Do for You?

Is green really the new black? When former Vice President Al Gore leapt into the ecological spotlight in 2006 with the film An Inconvenient Truth, many people in the U.S. and around the world took note. As celebrities began to preach the word of the environment and corporations changed product packaging and advertising campaigns, it became clear that a new way of life was upon us.

Activation Date: 
March 27, 2008
Files: 
Issue Reference: 
Legacy
Legacy ID: 
19116