The "going green" trend is everywhere these days, clinching the fact that it is here to stay. While there are many great green products and practices out there, "greenwashing" remains a concern. In an effort to jump on the sustainability bandwagon, many companies are eager to tout their products as green and their business as environmentally friendly. With so many claims out there, it is hard to know what "green" really means.
Stepping to the helm of a business is always an exciting challenge – but doing it on the eve of the biggest recession the U.S. has experienced in decades makes the challenge that much more arduous.
That is the situation Jessica and Ben Larson, owners of Indianapolis Soft Water Service Inc., faced when they purchased the business from Jessica’s father in 2006. Despite the challenges, the couple has successfully steered the business through the tough economic times while also staying true to their commitment to environmental responsibility.
Indiana dealership tackles the economy with an eye on water conservation
One Touch Water's water purification system offers green alternative to bottled water
One Touch Water secured an online deal with Aquamatic to help customers improve the way they consume water. With an advanced tap water purification technology, the company offers purchase, lease and no-contract month-to-month options for innovative systems that feature bottled water quality but bottle-less technology with do-it-yourself installation and twist off filters for easy maintenance.
Three students won for their research on how clay can be used to remove and recover pollutants from wastewater
H.R.H. Crown Princess Victoria of Sweden presented the 2012 Stockholm Junior Water Prize at an award ceremony at the World Water Week in Stockholm. The winners were students Luigi Marshall Cham, Jun Yong Nicholas Lim and Tian Ting Carrie-Anne Ng from Singapore.
Mraz’s collaboration with Brita supports environmentally responsible touring
Musician Jason Mraz has long avoided single-use plastic water bottles. Now, he is using his North American tour to encourage others to do the same.
Mraz is partnering with Brita and its FilterForGood Music Project to encourage music fans to reduce their bottled water waste during his "Tour is a Four Letter Word" tour. The 37-stop tour started Aug. 9, 2012, and runs through Oct. 7.
The WQA's eco-labeling program is currently being reviewed by outside stakeholders and is still on track to be available later this year
According to the Water Quality Assn. (WQA), its eco-labeling program—which will allow companies to show consumers that their products are certified as sustainable—is currently being reviewed by outside stakeholders including retailers, regulatory agencies and academia. The program remains on track to be available later this year.
KB Home built the area's first WaterSense-labeled home
The first home in the Washington, D.C., area to earn the U.S. Environmental Protection Agency’s WaterSense label has been built by KB Home in Waldorf, Md.
Joining the nearly 140 WaterSense-labeled homes across the nation, the Zero House 2.0 is also net zero—meaning it produces more energy than it uses—and Energy Star certified. KB Home built the first WaterSense-labeled home in Roseville, Calif., in 2010, and as the 2011 WaterSense Builder Partner of the Year, continues to construct water-saving new homes.
U.S. public and private sectors are dedicating more than half a billion dollars to address key water challenges around the world
Last week, U.S. public and private sectors announced that they are dedicating more than half a billion dollars to address key water challenges around the world through the newly formed U.S. Water Partnership. U.S. Environmental Protection Agency (EPA) General Counsel Scott Fulton and former EPA Administrator William K. Reilly keynoted the global launch of the partnership, one of six signature initiatives announced by the U.S. government at the United Nations Conference on Sustainable Development.
Kunal Sangani was named the U.S. winner of the 2012 Stockholm Junior Water Prize
Kunal Sangani of Fayetteville, N.Y., was named the U.S. winner of the 2012 Stockholm Junior Water Prize (SJWP) during a ceremony last weekend in Boston.
Co-marketing agreement aims to educate businesses on how to achieve measurable results in water and energy conservation
As clean water grows increasingly scarce globally, more and more businesses are adopting plans to harvest rainwater locally. Recognizing this need for improved water conservation in both new and existing building projects, Pentair and Watertronics have combined forces to educate architects, consultants and engineering firms on how they can provide innovative rainwater harvesting systems that result in the health of plants, landscaping and in year-round savings through reduced municipal water needs for their clients.