Getting found on the Web is harder than it has ever been. Ensure that you are covering the basics of your Web presence with a combination of measurement techniques, site wiring and a basic content strategy. Here are four easy ways you can “harvest the low-hanging fruit” of organic search.
Simple ways to get your company noticed on search engines
LeadMethod uses a responsive, Web-based interface that can be accessed on smartphones, tablets or computers. Sales reps can use it to prioritize, set automated reminders and assign monetary value to leads. Once a lead becomes a sale, the system automatically exports it to any CRM. With real-time metrics built around sales rep contact rate and speed, managers can stay informed on their leads process.
Water treatment manufacturer launches new website with enhanced product offering
Axeon Water Technologies recently unveiled its newly redesigned website at www.axeonwater.com. This upgraded site showcases the features and benefits of Axeon's new Integrated Solutions model.
One of the primary benefits of the new website is the simplified navigation and integrated search functionality, which allows users to quickly assess the enormous catalog of more than 1,500 available Axeon products, to find the mix of components and systems that would be best for their application.
Safe Water Network develops affordable safe drinking water solutions for rural communities in need. WQP Assistant Editor Williette Nyanue spoke to Poonam Sewak, development and partnerships manager for Safe Water Network, about the organization’s new tablet-based water and health education campaign.
Williette Nyanue: What inspired the tablet-based water and health education campaign?
Organization uses tablets to spread the word about safe drinking water
The aquifers were identified using advanced satellite exploration technology
An exploration of groundwater resources has identified reserves of water in Turkana County in drought-stricken northern Kenya. The findings were announced at the opening of an international water security conference in Nairobi, and are the result of a groundwater mapping project, GRIDMAP (Groundwater Resources Investigation for Drought Mitigation in Africa Programme), spearheaded by UNESCO in partnership with the government of Kenya and with the financial support of the government of Japan.
Site raises awareness of the popularity and acceptance of ozone by companies involved in laundering
ClearWater Tech LLC has introduced a new website devoted solely to EcoTex — “The Cold Water Catalyst,” for on-premise laundering. A wide range of information can be found at www.ecotexlaundry.com.
In today’s technology, there seems to be a designated abbreviation for everything. When it comes to marketing your company online, I recommend remembering two of them: SEO and SEM. SEO is search engine optimization and SEM is search engine marketing. SEM includes SEO, pay-per-click (PPC), link building, directory registrations, banner purchasing, video marketing and more — basically, any action you take online to get a better index value with search engines.
SEO & SEM are key to a successful online marketing strategy
Safe Water Network launches tablet-based water and health education campaign
Safe Water Network announced the launch of its tablet-based water and health education campaign designed to build awareness of and demand for safe water in rural communities. In one of the first applications of this technology in such a setting, the campaign uses multiple regional dialects and culturally specific marketing content to educate community members on the benefits of safe water and its link to good health.
Analysis finds that educating end users on products’ benefits lowers resistance to new technology
Deteriorating water quality and technological innovations have given a huge boost to the water treatment equipment market in both residential and commercial segments in the Asia-Pacific region. People's desire for clean water and rising environmental consciousness in the wake of greater urbanization, pollution and occurrence of natural disasters have all ensured higher uptake of water treatment equipment.
UV Superstore Inc. launched a new website for improved user experience and enhanced functionality. It features an extensive search and cross-reference of replacement UV lamps, quartz sleeves and other consumables for use in most UV water and air treatment systems. The new website features UV Superstore brand UV treatment systems, with models for residential and commercial/industrial applications. Designed to give the user access to the company’s knowledge base, which comes from many years of experience, the new website is designed as an online tool to find “anything UV.”