First, a little history lesson: When the Web got rolling back in the ’90s, websites were extremely basic collections of interrelated documents.
Knowing your mobile Web options is key to crafting an online strategy
Those are lyrics I sang countless times during my tenure as a Girl Scout. This mantra is a great life lesson for a school-age kid — especially one like me, who went to four different elementary schools. But as we sang the song at the end of each troop meeting, I certainly wasn’t thinking of all the ways this simple piece of advice could apply to my life — ways that extend far past the simple message of friendship.
Getting found on the Web is harder than it has ever been. Ensure that you are covering the basics of your Web presence with a combination of measurement techniques, site wiring and a basic content strategy. Here are four easy ways you can “harvest the low-hanging fruit” of organic search.
Simple ways to get your company noticed on search engines
LeadMethod uses a responsive, Web-based interface that can be accessed on smartphones, tablets or computers. Sales reps can use it to prioritize, set automated reminders and assign monetary value to leads. Once a lead becomes a sale, the system automatically exports it to any CRM. With real-time metrics built around sales rep contact rate and speed, managers can stay informed on their leads process.
Water treatment manufacturer launches new website with enhanced product offering
Axeon Water Technologies recently unveiled its newly redesigned website at www.axeonwater.com. This upgraded site showcases the features and benefits of Axeon's new Integrated Solutions model.
One of the primary benefits of the new website is the simplified navigation and integrated search functionality, which allows users to quickly assess the enormous catalog of more than 1,500 available Axeon products, to find the mix of components and systems that would be best for their application.
Safe Water Network develops affordable safe drinking water solutions for rural communities in need. WQP Assistant Editor Williette Nyanue spoke to Poonam Sewak, development and partnerships manager for Safe Water Network, about the organization’s new tablet-based water and health education campaign.
Williette Nyanue: What inspired the tablet-based water and health education campaign?
Organization uses tablets to spread the word about safe drinking water
The aquifers were identified using advanced satellite exploration technology
An exploration of groundwater resources has identified reserves of water in Turkana County in drought-stricken northern Kenya. The findings were announced at the opening of an international water security conference in Nairobi, and are the result of a groundwater mapping project, GRIDMAP (Groundwater Resources Investigation for Drought Mitigation in Africa Programme), spearheaded by UNESCO in partnership with the government of Kenya and with the financial support of the government of Japan.
Site raises awareness of the popularity and acceptance of ozone by companies involved in laundering
ClearWater Tech LLC has introduced a new website devoted solely to EcoTex — “The Cold Water Catalyst,” for on-premise laundering. A wide range of information can be found at www.ecotexlaundry.com.
In today’s technology, there seems to be a designated abbreviation for everything. When it comes to marketing your company online, I recommend remembering two of them: SEO and SEM. SEO is search engine optimization and SEM is search engine marketing. SEM includes SEO, pay-per-click (PPC), link building, directory registrations, banner purchasing, video marketing and more — basically, any action you take online to get a better index value with search engines.
SEO & SEM are key to a successful online marketing strategy