Getting Past the Gatekeeper

When considering an integrated marketing program, or even looking for a powerful low-cost medium, e-mail marketing can be an effective and cost-efficient marketing vehicle. If you follow the five tips outlined below, you should expect more success in preventing your message from being blocked by spam filters, or worse, deleted or marked as spam by the “e-mail gatekeeper.”

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Best practices for e-mail marketing compaigns

About The Author: 

Shannon Good is partner for Good Group LLC. Good can be reached at sgood@goodgroupllc.com.

Publication Date: 
October 29, 2014
Activation Date: 
October 29, 2014
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Preparing to Launch

Are you planning to launch a new website soon? Many companies held off on building new websites through the recession and are now looking at quite a bit of “tech debt” on their old sites. Regardless of which platform you choose or which consulting firm you hire to build your new site, there are plenty of ways to do it wrong. As somebody who has been around the block a few times with website rebuilds (and has the grey hair to prove it), let me offer some words of advice.

Deck: 

Consider these 10 tips before redesigning your website

About The Author: 

Joel Hughes is a founding principal of MediaPress Studios, a subsidiary of Scranton Gillette Communications Inc. Hughes can be reached at jhughes@sgcmail.com or 847.391.1015.

Publication Date: 
August 27, 2014
Activation Date: 
August 27, 2014
Issue Reference: 

Taking Your Website Mobile

First, a little history lesson: When the Web got rolling back in the 90s, websites were extremely basic collections of interrelated documents.

Deck: 

Knowing your mobile Web options is key to crafting an online strategy

About The Author: 

Joel Hughes is a founding principal of MediaPress Studios, a subsidiary of Scranton Gillette Communications Inc. Hughes can be reached at jhughes@sgcmail.com or 847.391.1015.

Publication Date: 
June 16, 2014
Activation Date: 
June 16, 2014
Issue Reference: 

Make New Friends, But Keep the Old

Those are lyrics I sang countless times during my tenure as a Girl Scout. This mantra is a great life lesson for a school-age kid — especially one like me, who went to four different elementary schools. But as we sang the song at the end of each troop meeting, I certainly wasn’t thinking of all the ways this simple piece of advice could apply to my life — ways that extend far past the simple message of friendship.

About The Author: 

Kate Cline is managing editor of Water Quality Products. Cline can be reached at kcline@sgcmail.com or 847.391.1007.

Publication Date: 
May 6, 2014
Activation Date: 
May 6, 2014
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Harvesting the Low-Hanging Fruit

Getting found on the Web is harder than it has ever been. Ensure that you are covering the basics of your Web presence with a combination of measurement techniques, site wiring and a basic content strategy. Here are four easy ways you can “harvest the low-hanging fruit” of organic search.

Reassure Google 

Deck: 

Simple ways to get your company noticed on search engines

About The Author: 

Joel Hughes is a founding principal of MediaPress Studios, a subsidiary of Scranton Gillette Communications Inc. Hughes can be reached at jhughes@sgcmail.com or 847.391.1015.

Publication Date: 
February 6, 2014
Activation Date: 
February 6, 2014
Issue Reference: 

Lead Management Software

Company Reference: 

LeadMethod uses a responsive, Web-based interface that can be accessed on smartphones, tablets or computers. Sales reps can use it to prioritize, set automated reminders and assign monetary value to leads. Once a lead becomes a sale, the system automatically exports it to any CRM. With real-time metrics built around sales rep contact rate and speed, managers can stay informed on their leads process.

Axeon Launches Redesigned Website

Source: 
Axeon Water Technologies
Deck: 

Water treatment manufacturer launches new website with enhanced product offering

Axeon Water Technologies recently unveiled its newly redesigned website at www.axeonwater.com. This upgraded site showcases the features and benefits of Axeon's new Integrated Solutions model.

One of the primary benefits of the new website is the simplified navigation and integrated search functionality, which allows users to quickly assess the enormous catalog of more than 1,500 available Axeon products, to find the mix of components and systems that would be best for their application.

Publication Date: 
September 17, 2013

Turning to Technology

Safe Water Network develops affordable safe drinking water solutions for rural communities in need. WQP Assistant Editor Williette Nyanue spoke to Poonam Sewak, development and partnerships manager for Safe Water Network, about the organization’s new tablet-based water and health education campaign.

Williette Nyanue: What inspired the tablet-based water and health education campaign?

Deck: 

Organization uses tablets to spread the word about safe drinking water

About The Author: 

Poonam Sewak is development and partnerships manager for Safe Water Network, New Delhi, India. Sewak can be reached at psewak@safewaternetwork.org.

Williette Nyanue is assistant editor for Water Quality Products. Nyanue can be reached at wnyanue@sgcmail.com.

Publication Date: 
September 17, 2013
Activation Date: 
September 17, 2013
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Strategic Groundwater Reserves Found in Kenya

Source: 
UNESCO
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The aquifers were identified using advanced satellite exploration technology

An exploration of groundwater resources has identified reserves of water in Turkana County in drought-stricken northern Kenya. The findings were announced at the opening of an international water security conference in Nairobi, and are the result of a groundwater mapping project, GRIDMAP (Groundwater Resources Investigation for Drought Mitigation in Africa Programme), spearheaded by UNESCO in partnership with the government of Kenya and with the financial support of the government of Japan.

Publication Date: 
September 11, 2013
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Strategic Groundwater Reserves Found in Northern Kenya