California Water District’s Media Campaign Targets Outdoor Water Usage

Source: 
The Santa Clara Valley Water District
Deck: 

Campaign focuses on how to care for and maintain lawns during extreme drought

In the midst of exceptional drought conditions, the Santa Clara Valley Water District is launching a new summer advertising campaign. Brown is the New Green encourages residents to reduce their outdoor watering and let their lawns go a little brown this summer. Focusing on how to care for and maintain lawns during this extreme drought, the campaign highlights how a lawn can survive while saving a huge amount of water.

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Publication Date: 
July 29, 2014

Into the Future

When people find out I am involved with the water treatment industry, there is one topic that almost always comes up: the ongoing drought in California and other states, and what is being done about it.

About The Author: 

Kate Cline is managing editor of Water Quality Products. Cline can be reached at kcline@sgcmail.com or 847.391.1007.

Publication Date: 
July 18, 2014
Activation Date: 
July 18, 2014
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Market Opportunities for Water Softeners in Developing Economies

Source: 
Verify Markets
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Market research completed for the water softener markets in China, Mexico and India

Verify Markets has completed market research for the water softener markets in China,

Publication Date: 
July 2, 2014

Magnetic Flow Market Largest Flowmeter Market, Study Finds

Source: 
Flow Research
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Revenues from magnetic flowmeters exceed revenues from all other flowmeter types

According to a new study from Flow Research, magnetic flowmeters generate more revenue worldwide than any other type of flowmeter. Revenue from magnetic flowmeters exceeds revenue from all other flowmeter types, including Coriolis, positive displacement, turbine and differential pressure (DP) meters. The story is somewhat different in terms of units, however. More differential pressure and variable area flowmeters are sold annually than magnetic flowmeters.

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Publication Date: 
June 26, 2014

Report Addresses California Water Supply Shortage

Source: 
Pacific Institute
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NRDC and Pacific Institute reveal available savings of California’s water supply to bridge worsening shortage

California could be saving up to 14 million acre-ft of untapped water — providing more than the amount of water used in all of California’s cities in one year — with an aggressive statewide effort to use water-saving practices, reuse water and capture lost storm water, according to a new analysis released by the Pacific Institute and the Natural Resources Defense Council (NRDC).

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Publication Date: 
June 17, 2014

WaterSense Helps Americans Save Billions of Gallons of Water

Source: 
WaterSense
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The WaterSense program has helped consumers save 757 billion gal of water since 2006

Since the U.S. Environmental Protection Agency (EPA) launched the WaterSense program in 2006, WaterSense-labeled products have helped consumers save $14.2 billion in water and energy bills, and 757 billion gal of water, or the amount of water needed to supply all homes in the U.S. for 26 days.

Publication Date: 
June 12, 2014

AWWA Releases Water Shortage Preparedness Report

Source: 
American Water Works Assn.
Deck: 

The report is based on the results of AWWA’s Water Shortage Preparedness Survey

The American Water Works Assn.’s (AWWA) report on the results of its Water Shortage Preparedness Survey is now available for download. The final report reflects analysis of 485 water utility responses to questions about utility practices and policies for water shortage planning and implementation.

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Publication Date: 
May 19, 2014
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AWWA Releases Water Shortage Preparedness Report

Water Worries

After more than two years of drought, California may finally see relief with El Niño, a weather pattern that brings cooler, wetter winters to the southwestern U.S. Residents in that state are pushing for water security in more ways than natural rainfall dependency, however. Water Quality Products Editorial Assistant Chelsea Corbin recently spoke with Tracy Quinn, policy analyst for the Natural Resources Defense Council (NRDC), about the drought and a poll that demonstrates voters’ water priorities.

Deck: 

California residents’ opinions on the drought

About The Author: 

Tracy Quinn is policy analyst for the Natural Resources Defense Council. Quinn can be reached at tquinn@nrdc.org or 310.434.2300.

Chelsea Corbin is editorial assistant for Water Quality Products. Corbin can be reached at wqpeditor@sgcmail.com or 847.391.1007.

Publication Date: 
May 9, 2014
Activation Date: 
May 9, 2014
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Softening Technology Trends

Alternatives to ion exchange water softeners are not new to the water quality market. In recent years, we have seen a number of new technologies as well as new twists on old technologies, and we continue to hear promises that these new products will change our paradigm. 

Deck: 

Keeping your business updated with new softening system options

About The Author: 

Steve Fox is president of Next Filtration Technologies Inc. Fox can be reached at fox@nextfiltration.com.

Publication Date: 
May 6, 2014
Activation Date: 
May 6, 2014
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AWWA Publishes 2014 State of the Water Industry Report

Source: 
American Water Works Assn.
Deck: 

Water infrastructure and supply top list of concerns among water professionals

The state of water and wastewater infrastructure is the top current issue facing water professionals and those they serve, according to the American Water Works Assn.’s (AWWA) 2014 State of the Water Industry Report, with long-term water supply second on the list.

The report captures the most pressing water issues as expressed by more than 1,700 North American water experts. It is available free of charge from AWWA’s website.

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Publication Date: 
April 11, 2014
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AWWA Publishes 2014 State of the Water Industry Report