As we close out the year, businesses are busy evaluating 2014 and planning and budgeting for 2015. Earlier this fall, we asked a random sampling of WQP readers to share their thoughts on the year past and the year ahead in our 2014 State of the Industry survey.
The results revealed an industry that faces many hurdles in the coming year, but is positive about the future.
In today’s on-the-go lifestyle, bottled water is a convenient, healthy hydration choice. The International Bottled Water Assn. (IBWA) works not only to encourage Americans to make healthy choices, but also to advocate for its member companies when it comes to regulations affecting bottled water quality, sales, taxes and more. WQP Managing Editor Kate Cline recently caught up with Christopher Hogan of IBWA to learn more about the association’s current and future efforts.
Company’s drinking water business more than doubles revenue
HaloSource Inc. announced its trading update for the six-month period ending June 30, 2014, with total revenues for the period increasing by 24% to $7.3 million due to revenue growth across each segment of the business. The company’s drinking water business, a key component for future growth, delivered a particularly strong performance, more than doubling revenue.
Increased importance of health and wellness supports strong growth in the market
Increased importance of health and wellness highlight water safety issues and support strong growth in the global residential and light commercial water treatment equipment (WTE) market. Strict enforcement of water quality standards and regulations supporting upcoming innovative water treatment procedures also drives the market. Currently, North America holds the largest market share.
Report finds that multicultural and Gen X consumers are most likely to drink bottled water
There are 60 million adults who consumed an average of at least one glass of bottled still water per day in the past seven days, and these consumers offer attractive possibilities for food and beverage marketers, according to findings published by market research publisher Packaged Facts in the report "
Campaign focuses on how to care for and maintain lawns during extreme drought
In the midst of exceptional drought conditions, the Santa Clara Valley Water District is launching a new summer advertising campaign. "Brown is the New Green" encourages residents to reduce their outdoor watering and let their lawns go a little brown this summer. Focusing on how to care for and maintain lawns during this extreme drought, the campaign highlights how a lawn can survive while saving a large amount of water.
When people find out I am involved with the water treatment industry, there is one topic that almost always comes up: the ongoing drought in California and other states, and what is being done about it.
Market research completed for the water softener markets in China, Mexico and India