Report finds that multicultural and Gen X consumers are most likely to drink bottled water
There are 60 million adults who consumed an average of at least one glass of bottled still water per day in the past seven days, and these consumers offer attractive possibilities for food and beverage marketers, according to findings published by market research publisher Packaged Facts in the report "
Campaign focuses on how to care for and maintain lawns during extreme drought
In the midst of exceptional drought conditions, the Santa Clara Valley Water District is launching a new summer advertising campaign. "Brown is the New Green" encourages residents to reduce their outdoor watering and let their lawns go a little brown this summer. Focusing on how to care for and maintain lawns during this extreme drought, the campaign highlights how a lawn can survive while saving a large amount of water.
When people find out I am involved with the water treatment industry, there is one topic that almost always comes up: the ongoing drought in California and other states, and what is being done about it.
Market research completed for the water softener markets in China, Mexico and India