Campaign focuses on how to care for and maintain lawns during extreme drought
In the midst of exceptional drought conditions, the Santa Clara Valley Water District is launching a new summer advertising campaign. "Brown is the New Green" encourages residents to reduce their outdoor watering and let their lawns go a little brown this summer. Focusing on how to care for and maintain lawns during this extreme drought, the campaign highlights how a lawn can survive while saving a large amount of water.
When people find out I am involved with the water treatment industry, there is one topic that almost always comes up: the ongoing drought in California and other states, and what is being done about it.
Market research completed for the water softener markets in China, Mexico and India