Looking ahead to 2009, opportunities abound for the water treatment industry
A current assessment of the water treatment industry
In the year since the last International Bottled Water Association (IBWA) convention and tradeshow, there has been increased media, public and governmental scrutiny on a variety of bottled water issues. IBWA continues to work to proactively keep its members and the general public up to date on these matters and defend the interests of the bottled water industry.
Environmental Issues in the Spotlight
In uncertain times, dealers are looking for new strategies for success. Rebecca Wilhelm, assistant editor for Water Quality Products, spoke with Tom Leunig, marketing programs manager for GE Water & Process Technologies, about the future of the marketplace and how dealer networking programs can help dealers stay successful.
Rebecca Wilhelm: What does the water treatment market look like for 2008? How is it changing, and how will these changes affect dealers?