As a product manager of point-of-entry systems, I have often been asked, “How does one sell ultrafiltration (UF)?” This question is born out of two issues: First, dealers may view UF systems as niche technologies that do not offer the robust sales opportunities that more general products can offer; and second, in the eyes of the consumer, there are other systems that can do the same thing for far less money. Right or wrong, these views make the recommendation and selection of a UF system less likely.
Five steps for successful UF system sales
In my previous article, “Ultrafiltration: A Business Growth Opportunity” (September 2013), I referenced a 2010 BBC research report stating that “the U.S. market for ultrafiltration (UF) technologies was worth $940 million in 2010. It is estimated to be valued at $1.24 billion by 2015.”1 Simply put, the business opportunities for UF are growing rapidly, which could prove extremely profitable for the savvy professional water dealer.
Exploring non-traditional uses for UF technology
This point-of-use, five-stage ultrafiltration (UF) system for residential applications produces cold filtered water with less water waste and lower operational costs compared to typical reverse osmosis systems. The UF system eliminates viruses, bacteria, benzene, chlorine, Cryptosporidium, pesticides and rust. It also reduces algae, chloride, copper, lead and mercury, and leaves healthy minerals in the water.
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