As a product manager of point-of-entry systems, I have often been asked, “How does one sell ultrafiltration (UF)?” This question is born out of two issues: First, dealers may view UF systems as niche technologies that do not offer the robust sales opportunities that more general products can offer; and second, in the eyes of the consumer, there are other systems that can do the same thing for far less money. Right or wrong, these views make the recommendation and selection of a UF system less likely.
Five steps for successful UF system sales
These RO drinking water systems have cartridges and membranes that are easily replaced without the need to shut off the system. They are available in wall-mounted or floor models, and all systems come with storage tank, John Guest feedwater and tank shutoff valves, faucet, tubing and instructions. The systems are backed by a two-year warranty.
ZeeWeed 1000 and 1500 pressurized and submerged UF membranes are designed for pretreatment of feedwater for seawater RO (SWRO) systems. The immersed design also aligns well with dissolved air flotation technology and directly couples to SWRO. The membranes offer a reduction in operating costs and a reduced footprint while improving performance through energy savings and increased SWRO membrane life.
The ClearFlo RO system has a hinged frame design. It displays pressure gauges and flowmeters, along with readily accessible reject/recycle valves. The system has low-pressure safety shutoff; programmable automatic membrane flush; automatic restart; high-flow, low-energy membranes; corrosion-resistant powder-coated frames; and stainless steel membrane housings.
You decide to make your favorite soup using the finest, freshest ingredients. Without a second thought, you use tap water — and unknowingly could be adding unwanted minerals, tastes, aromas and chemicals.
So does the water you use really make a difference? According to Northeast Ohio chef and restaurant owner Steve Schimoler, the answer is yes.
Schimoler discovered the value of purified water when he moved his restaurant, Crop Bistro & Bar, to a dramatic historical building in Cleveland’s Ohio City area, a neighborhood where aging pipe is prevalent.
Restaurant uses RO to achieve ideal food & beverage flavor
Reverse osmosis (RO) has become the standard technology for water purification in numerous commercial and industrial applications. This trend has largely been driven by the advancement of low-pressure RO membranes with enhanced energy savings. Axeon Water Technologies is a leader in utilizing innovative proprietary technology for increasing permeate production while lowering operating pressures in RO applications.
In my previous article, “Ultrafiltration: A Business Growth Opportunity” (September 2013), I referenced a 2010 BBC research report stating that “the U.S. market for ultrafiltration (UF) technologies was worth $940 million in 2010. It is estimated to be valued at $1.24 billion by 2015.”1 Simply put, the business opportunities for UF are growing rapidly, which could prove extremely profitable for the savvy professional water dealer.
Exploring non-traditional uses for UF technology
Bottled water quality without the hassle or cost. Includes choice of 50 or 75 gpd membranes, sediment pre-filtration, pre- and post-carbon block filtration, quick-connect fittings, proprietary cartridge design that makes replacement easy and helps ensure replacement business, color-coded tubing, chrome faucet, storage tank and optional cartridges for custom test-based solutions.
Marketing program will engage membrane resellers into the CSM's sales and marketing channels
CSM/Woongjin Chemical America Inc., the Anaheim, Calif.-based manufacturer of reverse osmosis/nanofiltration membranes, has released a new marketing program designed to engage membrane resellers into its sales and marketing channels.
Performance tested by the U.S. EPA, the Multi-Barrier System provides > 4-log reduction of Cryptosporidium and viruses, meeting disinfection requirements for the Ground Water Rule, Groundwater Under the Direct Influence of surface water and Long Term 2 Enhanced Surface Water Treatment Rule. It includes three treatment stages: sediment filtration, charged membrane filter and UV. It offers flow rates from 8 to 480 gpm, with capabilities for monitoring flow, filter life and UV status to provide fail-safe disinfection protection.