You may have heard the saying, “Garbage in, garbage out.” But have you ever taken the time to think about what it truly means? How about this one: “You’ll get out of it what you put into it.” Or this: “The chain is only as strong as the weakest link.” I am sure at least one of these sayings is familiar to you. Now, how do they apply to planning a direct marketing campaign?
Putting data to use in direct marketing campaigns
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HubSpot to join forces with charity: water to grow reach with inbound marketing tactics
HubSpot, an inbound marketing software company, and charity: water, a nonprofit organization bringing clean, safe drinking water to people in developing nations, announced that they are partnering to transform how nonprofits market to donors, fans and potential partners. "Charity: water and HubSpot are both disruptors in our respective industries," said HubSpot CMO Mike Volpe. "HubSpot is changing the marketing industry, and charity: water has fundamentally transformed fundraising for nonprofits with [its] 100% approach to donations.
Company focuses on improved user experience and enhanced functionality
UV Superstore Inc. launched its new official website featuring an extensive search and cross reference of replacement ultraviolet (UV) lamps, quartz sleeves and other consumables for use in most UV water and air treatment systems. The website features UV Superstore's brand of UV treatment systems with models for residential and commercial/industrial applications.
Using advertising to take your company from average to exceptional
With major missteps recently from large corporations like Groupon and The Gap, some marketers think the quickest and easiest way to garner media attention is by staging a crisis. Often referred to as mea culpa marketing, it involves an organization staging a stunt—anything from insensitive commercials to seemingly thoughtless rebranding. However, this risky tactic can cause more long-term damage than short-term benefits.
Debunking the myth that any publicity is good publicity
Sure, life was simpler before the computer age. It seems like just yesterday you could flip between your three television stations and be content. You could walk to the mailbox to get your daily mail. The only Spam we knew of came in a little tin. If you were unsure of who to call, you simply grabbed the yellow pages.
Now, each day we wake up with more choices, more options and more noise. Things are certainly busier, but are they better? That may not be the right question to ask. It is not helpful for a business to bury its head in the sand and long for simpler times.
Simple marketing strategies to get your message across
I recently joined the Water Quality Assn. (WQA) and am busy learning about the product certification process. I have applied for product certifications in the past, and now I am getting to view the process from the other side.
Using certifications to help market products