WQA Expands Water Treatment Sales Personnel Training Program

Source: 
Water Quality Assn.
Deck: 

New program focuses on helping salespeople build credibility and trust with the customer

Responding to the water treatment industry’s need for greater technical sales-training offerings, the Water Quality Assn. (WQA) has added a new Sales Certificate to its Modular Education Program (MEP).

Company Reference: 
Publication Date: 
September 23, 2014

Grundfos Holds Sales Training for Release of MAGNA3

Source: 
Grundfos
Deck: 

The MAGNA3, a variable-speed wet rotor circulator, will cut power consumption by up to 85%

Grundfos hosted more than 200 sales representatives and distributors for the domestic and commercial buildings market at its Kansas City, Kan., facility last month to prepare its American and Canadian sales forces for the release of the MAGNA3, an energy optimized, variable-speed wet rotor circulator with adaptive intelligence that can cut power consumption by up to 85% when compared with conventional circulators.

Company Reference: 
Publication Date: 
July 9, 2013

Water Quality Products (WQP)

Water Quality Products (WQP) provides balanced editorial content including developments in water conditioning, filtration and disinfection for residential, commercial,industrial and small municipal and community systems. Readers include decision-makers with manufacturers, distributors, wholesalers, dealers, retailers, contractors and engineer consultants in the point-of-use and point-of-entry water quality enhancement and bottling industries.

Address

3030 W. Salt Creek Lane
Arlington Heights, IL 60005
Phone: 847-391-1047
Fax: 847-390-0408

Product Categories

How to Win the Game

Minding the numbers leads to success in the water treatment industry

When I got into the water business, the unanimous sense was that I was lucky to be in such a great industry—an essential field with growth potential. It has been more than two decades since I entered the industry, and the consensus has not changed.

About The Author: 

Ric Harry is training manager – North America for WaterGroup Companies Inc. Harry can be reached at richarry@cogeco.com or 950.734.7756.

Publication Date: 
February 24, 2012
Activation Date: 
February 24, 2012
Company Reference: 
Issue Reference: 
Legacy
Legacy ID: 
23240

New Technologies, Old Concepts

Sure, life was simpler before the computer age. It seems like just yesterday you could flip between your three television stations and be content. You could walk to the mailbox to get your daily mail. The only Spam we knew of came in a little tin. If you were unsure of who to call, you simply grabbed the yellow pages.

Now, each day we wake up with more choices, more options and more noise. Things are certainly busier, but are they better? That may not be the right question to ask. It is not helpful for a business to bury its head in the sand and long for simpler times.

Deck: 

Simple marketing strategies to get your message across

About The Author: 

Tim Miles is senior partner with Wizard of Ads. Miles can be reached at timmiles@wizardofads.com or 573.489.1058.

Publication Date: 
November 4, 2011
Activation Date: 
November 4, 2011
Issue Reference: 
Legacy
Legacy ID: 
23122

Certification as a Sales Tool

I recently joined the Water Quality Assn. (WQA) and am busy learning about the product certification process. I have applied for product certifications in the past, and now I am getting to view the process from the other side.

Deck: 

Using certifications to help market products

About The Author: 

Stephen Bachleda, CWS-VI, is operations manager for the Water Quality Assn. Bachleda can be reached at sbachleda@wqa.org or 630.505.0160.

Publication Date: 
October 26, 2011
Activation Date: 
October 26, 2011
Company Reference: 
Issue Reference: 
Legacy
Legacy ID: 
23093

A Guide to Finding Sales Professionals

It finally happened–you fired the toxic salesperson that has been a drain on your company for so long. But now you are the one running all of the sales calls in addition to running your business.

In a previous article (“Come Out, Come Out, Wherever You Are,” June 2011), I discussed  how to find good candidates, but suggested that the interview process could take hours. How are you going to find the time? You ran an ad on Career Builder and Monster and have a ton of resumes, but now what?

Deck: 

Making the most of your employee search with a thorough interview process

About The Author: 

Kelly R. Thompson, CWS-VI, is president of Moti-Vitality LLC. Thompson can
be reached at kellyt@moti-vitality.com or 810.560.2788.

Publication Date: 
October 26, 2011
Activation Date: 
October 26, 2011
Issue Reference: 
Legacy
Legacy ID: 
23092

When Discounts Are Necessary

Some dealers build discounts into their marketing strategies and expect a discount in every presentation. Others have a strict no-discount policy. Let’s take a look at how to get the most out of those situations in which a discount is necessary.

Don’t Make It a Habit

One of the worst things salespeoples can do is offer automatic discounts. Additionally, if the initial equipment price quoted is not realistic and the salesperson quickly follows with a discount offer, the cutomer may think the salesperson is being dishonest.

Deck: 

Getting the most from the money you give away

About The Author: 

Carl Davidson is president of Sales and Management Solutions, Inc., a New York-based company that specializes in live and video training, coaching, recruiting and lead generation for the water equipment industry. To see a list of products and free sales training videos, visit www.carldavidson.com or call 716.580.3384.

Publication Date: 
July 15, 2011
Activation Date: 
July 15, 2011
Issue Reference: 
Legacy
Legacy ID: 
22902

Overcoming Price Problems

Why do customers expect discounts? You may think the answer is simple: They want to save money. The truth, however, is that there are many more factors that affect the discount requests of your customers. This article will take a look at a few of these factors and how to avoid discount problems.

Industries in the Clear

Deck: 

Reducing discount requests by training to face objections

About The Author: 

Carl Davidson is president of Sales and Management Solutions Inc., a New York-based company that specializes in live and video training, coaching, ecruiting and lead generation for the water equipment industry. To see a list of products and free sales training videos, visit www.carldavidson.com or call 16.580.3384.

Publication Date: 
June 1, 2011
Activation Date: 
June 1, 2011
Issue Reference: 
Legacy
Legacy ID: 
22816

Come Out, Come Out, Wherever You Are

An increasing number of water treatment dealers have found themselves in the position of needing to add to their professional teams. Perhaps they got fed up with some of the toxicity in the organization and made the difficult decision to replace it with professionalism. Or, hopefully, the recovery of the economy has created a necessity for a larger professional team.

Deck: 

Finding qualified professionals

About The Author: 

Kelly R. Thompson, CWS-VI, is president of Moti-Vitality LLC. Thompson can be reached at kellyt@moti-vitality.com or at 810.560.2788.

Publication Date: 
May 31, 2011
Activation Date: 
May 31, 2011
Issue Reference: 
Legacy
Legacy ID: 
22813