If you do not have the time or dedication to do it right the first time, what makes you think you will have the time or opportunity to do it twice? In the water treatment industry, there are many shortcuts available. They may look appealing at first; however, the long-term result could be the erosion of your reputation and customer base.
Providing quality customer service for long-term success
California State Assembly Bill 1366, signed into law by then Gov. Arnold Schwarzenegger in 2009, allows cities and counties to adopt ordinances banning the sale of water softeners and prohibiting the use of water softeners previously purchased by residents. This passage cast a pall over the 2009 and 2010 Pacific Water Quality Assn. (PWQA) conventions as the Legislative and Governmental Affairs Committee anticipated softener bans throughout the state.
Associations join forces to oppose new softener law
Commercial softening provides a significant opportunity to well-grounded water improvement professionals. It requires a special skill set, similar to residential applications, but at an elevated and more detailed level. While the troubleshooting and repair methods may be more sophisticated, the basics are the same.
System configuration is more critical and variable, allowing for a wider variety of possible solutions. Choose wisely, as the cost of poor initial system selection will be exacerbated over the life of the equipment. The least expensive option is almost never the best.
Selecting the right system for the application
Information published in March and released by the Water Quality Assn. (WQA) at WQA Aquatech USA 2011 defined environmentalism related to the water treatment industry and discussed new research related to the benefits of softened water. “Environmentalism and Water Treatment,” published in the March 2011 issue of Water Quality Products, explained that water treatment technologies offer multiple ways to provide cleaner water with processes that are sustainable, reduce pollution and conserve water and energy.
The role of water softeners in environmental efforts
Lord Fletcher’s, an iconic restaurant located along the shores of Lake Minnetonka in Minnesota, was established in 1968. Specializing in traditional dining and evening entertainment, it has become a favorite spot for both young and old. In summer months the bars and patio are lined with guests enjoying the pleasant atmosphere.
Softening overhaul cuts costs and simplifies operations for iconic restaurant
Over the years, the term “environmentalism” has morphed through various phases and subcategories, creating a whole new paradigm that confuses most of the general population. To the average person, terms such as environmentalism, “environmentally friendly,” “sustainable” and “green” seem to be used interchangeably. The director of the Green Business League, Michael Richmond, described the muddled understanding of these terms as “that ugly green color that we made in kindergarten when we slurred all the colors into one big blob.”
Sorting through environmental terminology
Al Lozier, CWS-VI, CI, CSR, learned the ropes of a running a successful water dealership from the ground up. He began selling residential filtration systems in 1988, and when his employer offered him the opportunity to start a satellite office the following year, Lozier gladly accepted. The result: Fresh KC Water, Shawnee, Kan.
“We wanted to be the different water treatment dealer—Water Quality Assn. trained, approaching the customer from the service side instead of the sales side and offering products that fit the customer, not the dealership,” Lozier said.
Water dealer builds his business on careful customer service