Clearly Canadian, Canada Dry Enter Into NYC Distribution Deal

May 03, 2004

Clearly Canadian Beverage Corp. is has announced that its U.S. operating subsidiary, CC Beverage, has entered into distribution arrangements with Canada Dry Bottling Company of New York, a subsidiary of Honickman Affiliates – one of the nation's largest private bottlers.

As a result of these arrangements, Clearly Canadian sparkling flavored water will be distributed by Canada Dry Bottling throughout the five boroughs of New York City including the Bronx, Brooklyn, Manhattan, Queens and Staten Island. Clearly Canadian beverages now will be "more boldly branded" and will be Kosher certified as it relaunches in these markets.

"Our Company continues to make strategic distribution changes in North America to facilitate the renaissance of the Clearly Canadian brand. We're accomplishing this by aligning ourselves with distributors like Canada Dry Bottling who have the expertise and resources to greatly improve the availability of brand Clearly Canadian. We believe that Canada Dry Bottling has the right distribution system to expand Clearly Canadian beverage sales up and down the street in the highly concentrated and very important selling region in the five boroughs of New York," said Douglas Mason, president and CEO of Clearly Canadian Beverage Corp.

"The timing is right for brand Clearly Canadian. We're excited and pleased to add this premium brand to our portfolio of beverages. We're looking forward to the opportunity of working closely with Clearly Canadian on the reintroduction of their core brand to over 15 million consumers in the New York-New Jersey metropolitan area," said Jim McDowell, vice president Marketing, Canada Dry Bottling Company of New York.

Source:

Business Wire

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