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The week-long program prepares dealers for businesses success
Rainsoft University, a week-long program designed to prepare dealers for business success, recently graduated 17 people representing 13 dealerships from 11 states and the Dominican Republic.
“We hosted a very enthusiastic group for five days, and they left Chicago ready to invest new ideas and plans into their dealerships,” said John Nebelle, manager of sales administration for RainSoft.
Classroom sessions each day focused on all aspects of business. RainSoft personnel and instructors from Dave Yoho & Associates, a business consulting firm specializing in the building products and home improvement industry, led classroom seminars.
Multiple sessions on the first day focused on how to run a profitable home improvement business. The next day, dealers were introduced to the science of successful in-home selling, including marketing and lead generation skill sets.
After a thorough examination of water treatment technology and RainSoft products to open the third day, attention shifted to advice on financial management and accounting and the service and installation departments. The final full day featured classes in recruiting, sales management, new business and marketing plans, plus a demonstration of RainSoft’s iPad presentation.
A factory tour and several group dinners after class helped make the dealers more comfortable and broaden their knowledge about the company. On the final day, a graduation lunch ceremony was held, when each dealer received his or her diploma from Andrew Palframan, senior vice president and general manager of RainSoft.
Several of the new dealers indicated the training exceeded their expectations, according to the company.