December 2005

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Another busy year has almost come to an end. With the holidays just around the corner, many are scrambling to finish what they’ve started in 2005 while making projections for marketing and budgets in 2006. As we wonder which way the economy will turn...

Schools, auto malls, car washes, health spas and even residential customers find value in gently and efficiently cooling open spaces by atomizing water droplets through pressurized misting systems.

Commercial misting systems are much more...

Many companies have told the Water Quality Association (WQA) that they are concerned with staying competitive in today’s tight market. WQA offers water treatment professionals the resources they need, right at their fingertips. At the association’s...

The Boomsnub site in the state of Washington was listed as a Superfund site in 1995. The site consists of two parcels of land, which previously contained two unrelated businesses that contributed separately to contamination of soil and groundwater....

In mid-2003, AdEdge was selected to implement three full-scale arsenic treatment demonstration projects with the U.S. Environmental Protection Agency (EPA) using its granular ferric oxide technology. At the Rimrock, Ariz., location, implementation...

The market is rapidly evolving. Every month something is happening that will affect your business, and often those changes are so subtle that they are hard to spot. Each day, you go to work hoping for a great new business lead to walk in the door, or...

Wastewater can have several meanings, depending on the industry or application. Blow down from cooling towers is considered wastewater; leachate recovery water in greenhouses contaminated with pathogens can be considered wastewater; and water...

Today’s customer doesn’t need to be “sold.” They don’t want to be tricked or pushed. They want to be led to the decision that’s right for them. To get today’s sale, all you have to do is make it easy for the customer to buy. That is easier said than...

Of all the promotional tools at your disposal, direct mail is probably one of the most expensive, but at the same time, it is the most controlled and most personal. Despite this, marketing management often overlooks direct mail because it is usually...

WQP: What types of water systems are most affected by the new arsenic level standard?
Greg Gilles: The small and very small community (< 3,000 population) and non-transient, non-community systems...