Dow, Haier Sign Trademark License Agreement
Agreement is a part of the ingredient branding program focused on residential drinking water
Dow Water & Process Solutions (DW&PS) has signed on its sixth trademark licensee as a part of the newly launched Filmtec reverse osmosis (RO) ingredient branding program. This program is designed to help improve residential water treatment through collaboration with well-known local brands. Haier Group, a multinational home appliances and consumer electronics company, is the latest official licensee to partner with Dow to help enhance the quality of residential water for consumers in China.
Haier Group will use DW&PS’s Filmtec RO technology inside its residential water purification system and filtration products. In addition, Haier is authorized to use the Filmtec RO inside elements composite logo on its water filtration products and marketing materials. Other companies that have partnered with Dow include Midea Water Appliances (China), Angel (China), Rusfilter LLC (Russia), KAROFi (Vietnam) and Kent RO Systems Ltd. (India).
The Filmtec RO technology helps facilitate clean, safe water for cooking and drinking straight from the tap by helping reject dissolved impurities and contaminants.
“This program provides a growth platform for strong regional brand owners in the residential market by capitalizing on the proven success of Filmtec RO technology by Dow,” said Snehal Desai, global business director for DW&PS. “In emerging geographies, industry standards are in their infancy, making it difficult for consumers to discern good from bad home drinking water treatment systems. Consumers seek trusted and reliable suppliers. Ultimately, consumers will have peace of mind about the quality of their drinking water systems when they utilize products enabled by our market-leading technology.”
The R&D innovation collaboration history between Dow and Haier can be traced back to 2009. The two parties jointly held an innovation workshop that year covering various business opportunities, followed by a memorandum of understanding on a global technical partnership signed in 2010. The Filmtec RO partnership is a new expansion into the residential water treatment business and a further extension of the strategic cooperation of the two companies.