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IBWA will sponsor Plastic Bottle section on website
The International Bottled Water Assn. (IBWA) and Earth911.com have formed a sponsored partnership to encourage increased recycling of all empty plastic bottles.
For the next year, IBWA will sponsor Earth911.com’s Plastic Bottle section. IBWA’s sponsorship includes contribution of research findings, video presentations and related information to help consumers better understand how to recycle these materials.
Earth911.com hosts a comprehensive resource for consumer recycling information through its Local Recycling and Proper Disposal Directory. The directory includes detailed data on how and where to recycle more than 240 products at 127,000 locations and programs in North America.
“Proper disposal of PET plastic bottles has become increasingly important,” said Earth911.com President Corey Lambrecht. “We are excited to offer the IBWA an opportunity to better reach and inform consumers about effective ways to participate in local recycling for plastic bottles.”
“The Earth911.com/IBWA partnership will advance bottled water companies’ ongoing efforts to provide effective solutions for proper, post-consumer recycling for all plastic bottles, including empty plastic water bottles,” said Joe Doss, president and CEO of IBWA. “This new partnership with Earth911.com gives our industry a valuable new way to communicate to consumers and provide them with education about the importance and effectiveness of plastic recycling.”