A Smart Way to Start Up or Expand a Water-Bottling Business
The rapid growth of the bottled water industry suggests that
the business is a good one to get into now. If you're already in the business,
it's a good time to expand your operation. After all, when the opportunity
arises, it's good to be ready to act.
As in any business, owner-operators face a basic
decision: Do we invest today's
profits or our start-up cash in the equipment we need, or do we go into debt to
borrow money for the equipment investment?
For a growing number of entrepreneurs, a third way has
become popular. More and more small- to medium-sized bottled water operations
are leasing the new equipment they need to get started or to expand their
operations while the market is favorable.
According to Bruce Kucera, vice president of sales at
Norland Int'l. Inc., leasing is becoming an important way for start-up or
expanding bottled water companies to finance their needed equipment
acquisitions when they need it and in a cash flow-friendly way.
"While outright sales still make up most of our
business transactions," Kucera says, "we're seeing a rapidly
increasing number of customers who are leasing or desiring to lease. The
primary reason a growing number of our customers want to lease equipment is to
better control their cash flow."
Eric Olsen, owner of Wasatch Funding Group, Inc., an
equipment-leasing company based in Salt Lake City, is in agreement. The company
handles leasing agreements for bottled water equipment suppliers. Olsen has
been in the equipment-leasing business for more than 11 years.
"The chief advantage of leasing rather than buying
outright is that it conserves working capital," Olsen says. "Owners
can make monthly payments rather than paying for the whole project up front.
That frees up capital for other things that are needed around the
Secondly, there's the tax benefit, according to Olsen.
" Leasing limits, if not eliminates, taxes," he says. "The
financial company such as Wasatch remains the owner, and the customer makes 'rental'
payments." Most leasing agreements also feature 'lease-to-own'
options," he says.
The manufacturers benefit too, of course. "Helping
customers secure financing improves our chances of making a sale and getting
our equipment into their possession," Kucera says.
But the major advantage of leasing is that it allows the
customer to get the equipment he needs, when he needs it, rather than having to
wait until he can afford to buy it all at once," Kucera says. "It may
mean the difference between taking advantage of a good business opportunity or
"Leasing is quick and easy," Olsen says. "You
can pay as you go, rather than all up-front. It means better cash flow
management, which can be vitally important, especially to a start-up
Olsen says the leasing process begins with the customer
selecting the supplier and the equipment he needs. "For a start-up, they
generally will need all equipment necessary to operate a successful bottled
water business," Olsen says. "That means everything from pretreatment
and storage tanks to bottle washers, fillers, cappers and labelers. It also
means packing equipment." The supplier generally refers the customer to a
leasing company with background information on the business, what it wants and
needs. The leasing company secures the line of credit.
Most leasing companies have a credit limit on start-up
businesses, according to Olsen. "Generally, 'start-up' means companies in
business less than two years," Olsen says. "For start-ups, our credit
limit generally is $50,000, while companies that have been in business for at
least two years can obtain a credit line up to $100,000 with just the one-page
application. Extended lines of credit are available with full financial
documentation including financial statement and tax returns."
Upon referral by a supplier, the leasing company sends out a
one-page credit application to the customer. Response time often is
approximately 48 hours.
The greater the cost of new equipment, the more sense it
makes for a customer to lease rather than purchase. "Leasing frees up
money and lessens pressure on the company's cash flow," Olsen says.
"Rates are low right now, so it's a good time to lease at a fixed
rate." Some companies choose to lease full turnkey production lines, while
others lease specific components they need. "We'll lease whatever the
customer needs," Olsen says, "depending on their credit
From the customers' perspective, leasing can help simplify
the purchasing process. They don't have to go out looking for their own
financing, "Olsen says. "Sometimes it can be difficult explaining to
a bank or lending institution which equipment you need and why. When the
supplier can refer their customer to a leasing company that is experienced in
the bottling business, the financial transaction is just easier."
Maintenance and equipment performance issues are strictly
between customer and supplier, he says. A leasing company usually doesn't get
involved at that level.
Olsen's advice to the small to medium-sized bottled water
company looking for a simple, efficient way to acquire the equipment it needs
for start-up or expansion is simply to find the equipment you need with a
company that is well-established and highly respected in the industry.
"When you've found them, let your supplier know that you'd prefer to
lease," he says. "They'll take it from there."
"It's to the advantage of both buyer and seller to
arrange a sensible payment agreement so the bottled water company can get the
equipment it needs to build its business, and for the manufacturer to have the
assurance that the buyer can handle the payments." Kucera concludes.
"It just makes good business sense at both ends of the transaction."