Today the week begins. Just like many of you, we are in Orlando, Fla., at the Water Quality Assn. Convention & Exposition this week, and our...
New WQA President Richard Mest on the state of the industry
This spring, Richard Mest, president of Master Water Conditioning Corp., was elected president of the Water Quality Assn. (WQA). Water Quality Products Managing Editor Kate Cline recently spoke with Mest about what is in store in the next year for WQA and the water quality industry.
Kate Cline: What opportunities do you see in the coming year for this industry?
Richard Mest: We have seen some remarkable product innovation recently in every sector of our industry, and I believe opportunities for more innovation will only increase. This will be crucial to expanding commerce for our industry in the residential, commercial and light industrial marketplaces.
WQA will continue to grow its mission to be the voice for our industry. It has become clearer that we need a strong voice to face challenges and [create] opportunities ahead. We have a compelling story to tell, and we will increasingly build on it. We need to create a pathway to confirm new science and technology, and we must continue to prove the efficacy of point-of-entry (POE) and point-of-use (POU) water treatment products as a driving force in the world’s attempt to provide safe, clean water.
Cline: What challenges do you see in the coming year?
Mest: One of our great challenges is helping elected officials and policymakers understand the importance of our role. Whenever key leaders in the nation are ignorant of our work, we face a greater danger of damaging regulation and legislation. That is why, after successful meetings on Capitol Hill in April, we are going to formalize a more permanent legislative outreach program to help all of our members to develop stronger relationships on federal, state and local levels.
We also face the challenge of products being marketed based on unproven science. One of WQA’s most important missions is to provide testing and certification that will raise the level of our industry and give consumers confidence.
Cline: What new initiatives or programs is WQA planning for the next year?
Mest: Our overarching goal, in an effort to promote commerce for our membership, is to elevate WQA as the “go-to organization” for any issue related to water and water-based fluid. We’re going to accomplish this through consolidating and then promoting the relevance of our product and professional certifications, legislative and regulatory outreach, final barrier education and more.
We also will be networking more with aligned water-related associations to create a common message on strategic objectives and to provide a continuity of voice at national and international levels.
Cline: What initiatives are in the works to promote final barrier?
Mest: Final barrier formed a major part of WQA Aquatech USA, helping us to launch another year of spreading the word. In our legislative outreach program, we are particularly emphasizing final barrier to help elected officials understand the reasoning and ideas behind it. Every one of us in the industry has opportunities to talk about final barrier to local decision makers and even to customers and the general public. We need to increasingly emphasize that only 1% of treated water is consumed by humans, as well as the fact that crumbling infrastructure and discovery of new contaminants will make POE/POU systems more central to the treatment paradigm in the future.
We do need to consolidate our final barrier messaging for continuity of voice, and we are doing this through new printed material and a consistent drumbeat.
Cline: How can dealers do their part to promote this industry?
Mest: The lifeblood of a strong association is active membership, and there are many ways I encourage dealers to get involved. They will be helping the industry as a whole, and also [may] find great ways to promote their businesses. To begin with, dealers should create a one-page document explaining their company and history, its products and services, its number of employees and total commerce. This will help during legislative and other outreach.
Everyone also can promote a mantra of application solutions for customers, based on real science, certified products, certified professionals and greener solutions.
And don’t hesitate to brag about your WQA membership and how it empowers the consumer. Being a member helps solidify your corporate ethics and desire to be community focused, differentiates you from competition, and makes signing a contract with your firm a safe bet.